In this blog, we will take you through the best time to post on TikTok and the reason to post on right time.
TikTok was banned in India in 2020, but now TikTok is preparing for a relaunch. So, if you are a content creator awaiting this moment, then it is time you make the most of TikTok.
TikTok is a short-form video content platform, a home to creators of all scales and kinds. There you can find all kinds of entertaining videos, including pranks, music and dance, life hacks, and stunts. So, whichever your field of interest might be, there is space for you on TikTok.
Now, anyone can post videos on TikTok, but not all get famous there. To get famous, you have to:
- Be consistent.
- Post quality content daily.
- Create unique content
- Post at the best time.
While the first three aspects you have to figure out for yourself, we at Graphy are here to help you with the last one, i.e., the best time to post on TikTok. Now, many of you might think only quality matters, and it doesn’t matter when you post, but that is not the case. It does matter, and it can potentially determine the reach of your videos.
So, let’s analyze this aspect and find answers to questions like:
- Does it matter what time you post on TikTok?
- What is the worst time to post on TikTok?
- What is the best time to post on TikTok?
Let’s get started.
TikTok cheatsheet: Best time to post on TikTok
Does it matter what time you post on TikTok?
Let’s begin by addressing the elephant in the room: Does it matter what time you post on TikTok? Does a posting schedule impact your reach or engagement rate?
TikTok doesn’t have a time stamp on posted content, but even so, the answer is yes.
With a great influx of content every minute, the “for you” page on TikTok keeps on refreshing, so, the videos one sees are not older than 2-3 days. In short, if your videos are not viewed by the users within this period, they are officially lost.
So, to save your efforts from going to waste, you need to post when your viewers are the most active. But this aspect is not that easy to navigate.
- Depending upon your geographical location, this timing varies.
- If you are catering to a global audience, things get even more complicated.
You have to post during the busiest hours in your target locations to gather the most views. And as TikTok is a global platform with millions of users across the world, you have to aim big and cater to a diverse audience.
Imagine you are posting at 3:00 am IST, and your targeted geographical location is India. Do you think your video will be viewed by your target audience? No. Why? Because by the time your targeted users wake up and start scrolling through TikTok, more content will have surfaced. And your video would get lost amongst a sea of other videos.
That’s why timing matters. That’s why the answer to the question: “Does it matter what time you post on TikTok?” is yes.
Now that we are clear on this part, let’s move on to the best and worst times to post on TikTok.
Best time to post on TikTok
Are you creating top-quality videos and brainstorming new ideas every day but still find your content is not doing well? If so, you might be posting at the wrong time. There is indeed a right time for everything, and posting content on TikTok is no different.
TikTok is one of the most frequently used apps, both in terms of posting and viewing. Over 1 billion videos are viewed on TikTok each day. So, to ensure that your video is the one that receives the desired views, you have to post it at the right time.
A recent analysis of over 30,000 global posts helped figure out the best time to post on TikTok. This analysis revealed the best time slot for each day of the week.
|Day||Best time to post on TikTok EST|
|Monday||6 AM, 10 AM, 10 PM|
|Tuesday||2 AM, 4 AM, 9 AM|
|Wednesday||7 AM, 8 AM, 11 PM|
|Thursday||9 AM, 12 AM, 7 PM|
|Friday||5 AM, 1 PM, 3 PM|
|Saturday||11 AM, 7 PM, 8 PM|
|Sunday||7 AM, 8 AM, 4 PM|
Of these times, the best time to post on TikTok is 7:00 pm on Thursday.
Also read: Online courses, memberships, & downloads
The worst time to post on TikTok
Now that you know the best time to post on TikTok, it’s quite easy to figure out the worst. Look at the list that we mentioned above and any timeframe that lies far away from the listed ones. Consider that the worst time to post on TikTok.
But note that there are several cases when a video receives the maximum views after months of being posted. So, in that scenario, the idea that there is a best and worst time to post on TikTok doesn’t hold true.
Even so, these timings have the maximum global engagement rate. So, if you can, we recommend you follow this schedule and don’t risk the visibility of your video.
Tips to find the best time to post on Tiktok
While this is the basic global data accumulated through analytics, depending upon your geographical location, the time might vary. So, to ensure that the time schedule you are following best works for you, there are some tips you can use.
On that front, here are a few tips to find the best time to post on Tiktok.
Use the TikTok analytics feature
TikTok offers its users several features to track their progress on the platform. While likes, comments, and shares count is one parameter, for enhanced support it offers an analytics feature.
With TikTok analytics, you can track several factors, like account growth rate, monthly/weekly/daily engagement rate, most popular videos, etc. One aspect of the analytics feature that can be helpful on this front is follower analytics.
With follower analytics, you can:
- Identify the geographical location of your viewers.
- View when your viewers are most active.
Such data can then be used to find the best time to post on TikTok.
Note: If you have a business account, you can access the TikTok analytics feature.
Also read: YouTube tools for creators in 2022
Review your most viewed or liked TikTok
Reviewing your own content is the easiest way to find scope for improvement and make progress. Here, what you need to ask is:
- Are there TikTok videos of yours that performed extraordinarily?
- Are there any videos that get a lot more comments, likes, and shares than usual?
Accordingly, pick the one that performed the best and check its posting schedule. One might simply be a matter of luck. So, look for other such trending videos of yours and if you see a pattern, you can adopt that as your clear content posting strategy.
For instance, if all the videos that you posted at 10:00 am on Sunday performed the best, consider this to be your best time to post on TikTok.
Analyze your competitor’s content
Another way is to take a look at your competitor’s best-performing videos. Visit the accounts of TikTokers who have the same audience base as yourself and have a look at their post engagement rate and their posting schedule.
If videos posted on a certain day and time are visible and performing well, you can adopt that content posting strategy and see if it works for you.
Use any social media analytics tools
Another way to find the best time to post on TikTok is to use any of the several social media analytics tools available out there. Nowadays, there are certain tools that help track your user metrics and develop an effective social media strategy.
You can use such tools to create a personalized and effective time chart for yourself.
The best TikTok analytics tools are:
- Melody Socials
Use any of these, find valuable information about your viewers, and craft an effective posting schedule.
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