In this blog, we discuss best URL shorteners, a tool that every educator should use to make a significant difference in their online teaching business.
First things first, we need to acknowledge that no one uses long links for their online business anymore. Especially if you are a course creator whose entire business operates on the internet, can not risk using long URLs to sell courses online.
Most people these days use a URL shortener, a technique using which you can make a long URL substantially shorter in length and still direct your audience to the right landing page.
It’s proven that businesses that use short links receive up to 39% more clicks as compared to generic URLs. Easier to type and share, businesses also use it to track the links.
For this reason, optimizing your URLs for more traffic on your course website will help you to sell courses online with minimum effort involved.
However, there exist different types of many URL shorteners with specific features for different customers. In this article, we will review the 7 best URL shorteners of 2022 based on their features.
Let’s delve into the list!
The 7 best URL shorteners of 2022
Highly recommended by Graphy’s successful course creators, Bitly is an enterprise-level URL shortener that is widely known for its association with brands like Disney and ESPN.
Bitly has comprehensive dashboard features along with campaign tracking tools using which you can track all the individual clicks on your course URL and boost customer retention.
Essentially Bitly’s link management system can be used to:
Create, customize and manage the short links of your online teaching business.
Create your custom domain and replace them with a bit.ly URL with a name so that all of your links come across as unique and trustworthy
Analyze your course business links to get insights on many clicks you are getting and how many of your website visitors converted into your paid learners
And although all the basic features come for free on Bitly, you can still opt for their premium membership to significantly improve the results of your initiatives to sell courses online effectively.
Another great software recommendation by our #GraphySuperCoaches that has personally helped them to market their courses online is Rebrandly.
Often considered the ideal choice for businesses that are just starting, Rebrandly, as one of the best URL shorteners, helps creators to focus on branding with advanced features for traffic routing.
Using Rebrandly you can also create custom domains and direct traffic to specific landing course pages or mobile applications based on location, device, browsing language, and other related factors.
Additionally, Rebrandly can also be used to retarget your audience by building, scheduling, and sending custom reports based on the traffic your branded links get.
Essentially this URL shortener offers five plans for you to choose from:
Most suitable for large businesses, ClickMeter is the best URL shortener of 2022, primarily for those who want to step up their marketing efforts. Amongst other features provided, ClickMeter as a short URL management solution can help you in generating thousands of short links and tracking their conversions on the go.
This link shortener software also provides features to use retargeting pixels in your posts across different platforms. It can be a little expensive choice for businesses who are just starting, that is why we only recommend it to well-established course creators.
ClickMeter essentially offers four plans starting from $29/m to the X-Large plan of $349/m. With proper analytics to track movements in click rates, you can undoubtedly attract more customers or paid learners using ClickMeter.
If you are a course creator that has a strong social media presence across different platforms, then Hootsuite’s Ow.ly is the best choice URL shortener choice for you.
The Ow.ly URL shortener is popularly known for its tool that works amazingly with Hootsuite’s social media management application to provide an easy solution for you to track URL metrics, such as referral sources, the number of clicks, and location.
Hootsuite’s Ow.ly offers five different plans, including a free plan, which you can get access to by creating a Hootsuite account. However, to add a custom branded URL, you will be required to upgrade to their team plan for $99 per month.
Essentially best to be used by those who require a quick and easy-to-use URL shortener, the Tiny URL software is a simple to use URL shortener that provides a full-scale link management system for you to create and manage thousands of links in one centralized place.
The best part?
Well, you aren’t even required to create an account to be able to use it. Additionally, you can also use Tiny URL’s robust software to create custom URLs, manage the main domain, and redirect 404-page visitors to your main course landing page – all of these and many more right from the Tiny URL dashboard.
Tiny URL offers three different plans namely free, pro, and bulk 100k as shown in the image below:
What makes Cuttly top our list of the 7 best URL shorteners of 2022, is the fact this URL shortener software provides users a preview of the final result before pushing it out to generate traffic.
Using Cuttly, you can aggregate link analytics, create branded domains, bulk short links, and more, which in turn can help you to market and sell courses online with proper customer targeting.
When it comes to pricing plans, we recommend using the URL software monthly subscription of $25/month for individual creators. However, for team-sized online teaching businesses, you can avail all the premium and advanced features of the platform for a mere $99 a month.
Last but not the least, RetargeKit is an all-in-one link management and marketing tool that online teaching business owners can use to create brand awareness with custom URLs and retarget even your one-time website visitors.
As one of the best URL shorteners, the price at which RetargetKit is available is very low. The software is easily affordable, which allows you to manage your funds wisely in developing your course content.
The final takeaway
Sharing long and messy links all over the internet sends off a bad brand image. That is the reason you need to add custom short URLs so that people can trust your links.
Additionally, you can also use modern URL shorteners mentioned in this article to get insights that you can review and use to improve your marketing online course campaigns.
However, if you want to get detailed information and a full analytical report of your online course URLs then there ain’t any second doubt about choosing Graphy’s best course creation platform.
Graphy is a feature-packed online course creation platform that enables real-time analytics to track sales, refunds, and cancellations of online courses.
Using this effective and smart method to generate detailed reports on your courses’ performance online, you can adjust your marketing strategies and sell courses online wisely.
Our reliable platform stands as a complete package for creators and educators who want to build a hefty online teaching business of their own and sell courses online without the hassle of using a highly technical user interface.