In this blog, you’ll learn about bold typography and thick fonts along with the mistakes you should avoid will using the same.
Whether you are writing an article or are working on social media creatives for your online coaching institute, make sure you use typography appropriately to send out your message.
Setting some of the text in bold font—one that is heavier and darker than the ordinary type—can help you draw a viewer’s attention to a sea of words. Bold typefaces are used to emphasize text. It helps your chosen keywords and phrases stand out from the surrounding text.
Honestly, if used in the correct setting and amount, bold typography has terrific potential. We have figured out some of the best tips from renowned web designers on how and where to use bold letters.
Hence, if you are looking for how and where to use bold typography and thick fonts, stick to this blog.
Table of Contents
Why you should use bold typography and thick fonts?
Though there are numerous reasons why you should use bold typography and thick fonts in your blogs and creative works, we will focus on the top four.
#Reason1: Let’s start by stating that there is just one legitimate justification for using bold typography and thick fonts on your online course website. The main purpose of this is to emphasize. In other words, choosing suitable thick fonts and identifying the text that needs to be emphasized are the proper ways to employ bold typography.
#Reason2: Using bold typography and thick fonts can also highlight the visual hierarchy on a web page. It is crucial for websites with multiple pages and lengthy descriptions. In summary, bold fonts can serve as guides when a page or document seems to be overflowing with information.
Having said that, keep in mind that there are other powerful tools that may be employed for this, such as underlining, a larger font size, italics, white space, tables, etc. Ask yourself why thick typefaces were chosen rather than, for instance, caps.
Do you want to utilize bold typography and thick fonts to make a point, or are you just using them because they look more appealing to you?
If your response entails making a point, go ahead and use bold font. If not, it goes without saying that you should think twice before using the bold typeface in blogs or creatives.
#Reason3: Increasing the attention of potential online visitors is another reason to use strong fonts on your online course website. However, explanation movies and galleries can be far more beneficial in this situation than plain bold text, couldn’t they?
Therefore, there should be no doubt about it: from the very beginning, your website’s use of bold typography and thick fonts should be understood clearly.
#Reason4: The usage of bold typefaces to ensure good readability is also worth noticing. The tendency for individuals to notice (and read) text in large font first has been shown by science. People are compelled to read big letters when they are mixed with a minimalistic style.
How to use bold typography and thick fonts?
Emphasize with bold typography and thick fonts
To emphasize key ideas, use strong fonts, but try to use them as little as possible. Nothing stands out if everything is emphasized. Hence, make sure that you are making only those letters or sentences bold that you want to emphasize.
Use restraint while using bold typography and thick fonts
It is difficult to read bold lettering that fills entire paragraphs. This happens because bold type slows down the reader and encourages the eye to focus more intently on the words.
Consequently, your readers will take more time to read and they might skip over what you have to say. Therefore, be careful while using bold typography and thick fonts.
Create contrast by using bold typography and thick fonts
Imagine you are reading a blog and it doesn’t have any bold or highlighted letters. You might read the entire blog, but if the important sentences, keywords, or messages aren’t highlighted by using bold typography, you will find it difficult to recall the message.
This happens because bold letters catch the attention of the reader, and if there is no bold lettering, there is a high chance that the reader might skip or forget the main points of the blog. Hence, to make headlines and body content stand out more from one another, use bold fonts.
Where should you use bold typography and thick fonts?
A header is a wonderful area to start testing your strong fonts. Why let your online customers down when they anticipate seeing bold text here?
Usually, adding bold letters to your header puts the focus on your online institute’s mission and logo design. According to text psychology, these two components are simpler to recall and identify. Doubtlessly, this marketing tactic will only be effective if you use neutral and bold language in proportionate amounts.
Choosing bold typography and thick fonts while creating the headlines for your blog entries also makes sense. Bold fonts have the ability to attract the attention of an online visitor unlike any other typographic tool because they provide a dramatic contrast between the classics and modernity.
Jump lines, such as “Read more” or “Continued from Page 1,” are another content element that can be written in bold characters. An appealing button that points your web visitors to the next/previous section of your current blog post can increase the number of clicks you receive. Bold typefaces can therefore increase conversion rates on your course website.
4 mistakes to avoid while using bold typography and thick fonts
Excessive use of bold typography and thick fonts
As you have read above, bold typefaces should be employed to draw attention to a crucial piece of information. If you use these fonts a lot on your website, your viewers can become too bewildered to focus on any of your content.
Therefore, be careful to accurately describe the key information and make it the website’s visual focal point.
Too lengthy bold text
If you intend to stress more than a few words (let’s say 6) with the help of a bold typeface, you need to rethink it. Only when it is accompanied by considerable neutral information does the visual stimulus function.
There are numerous methods available to show the hierarchy on a web page. One of them is simply using bold typography and thick fonts. However, it’s best to use fewer other techniques like underlining, italic text, etc. for emphasis when you choose bold letters.
Inconsistent thick letters
Once you decide that you are going to use bold typography and thick fonts throughout your website, do your best to save them for special occasions only. Select a web element that will stand out and use it consistently.
Avoid confusing website visitors by using inconsistent brandings, such as a prominent logo on the ‘About Us page and a neutral one on all other sites.
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