This blog is a step-by-step guide on how to build your coaching business using online courses.

Sell online courses in 2022

Scaling a coaching business drives a lot of challenges. Especially when you have a 1-1 coaching business.

So, before we start with “how to scale your business” let’s understand “why” you need to establish an online course first. 

Why would you want to establish an online course for your coaching business?

For instance, if you only deal with clients one on one don’t you think that you are restricting yourself with time, earning, and a limited number of clients. You will run out of time after a certain point which will become a problem for your business to grow and scale.

This is why it is the most common barrier to coaches developing their businesses.

When this occurs, you have the following possibilities for getting over the hurdle and expanding your business.

  1. Hike your prices: You will increase your numbers when you charge high to your clients. But, you have to keep in mind that you are doing justice to the increased price. Perhaps you’ll need to find customers who can afford to pay hiked prices.
  2. Recruit more people: This is the closest thing to being able to clone yourself to be more productive. To save time, you might engage other coaches to deliver your programs for you, and just check in with your students and trainers when necessary.
  3. Make use of leverage: By using leverage, you can completely drop the need to trade time for money. Online courses can be a useful tool in this regard. When you produce an online course once, you may sell it on a worldwide scale repeatedly.

Continue reading if you want to learn how to create leverage. Because they help you avoid the dollars-for-hours bubble. 

Online courses are a perfect opportunity to earn a larger influence as a coach.

Before starting to scale your business think about the following questions:

  • Are you providing something which is of market demand?
  • Do you hold expertise in your niche?
  • Are you ready with your proven records? Can you back up your claims with reviews or case studies?
  • Did you hit the limit of your company’s capacity?

If the above questions are ticked then you are good to go ahead with the ways to build your coaching business using online courses‘.

How to build your coaching business using online courses

Related: 3 Criteria For Choosing The Right LMS Platform

How to build your coaching business using online courses 

Evaluate and presell your content

As an instructor, you may wonder why I have to evaluate my content before publishing it online.

Well, you have to. Because it is not necessary that the offline content will work the same manner as an online platform. Why do you have to risk it and waste your efforts as well as resources! 

Evaluation will give a deep dive into information that may become a problem in the future. Don’t carry a mindset that what works offline will also work online. Moreover, don’t think that the learning objective of your audience will remain constant.

The purpose of the pre-selling strategy is to create sales before providing any content. You might wonder how. By giving your potential customers a one-pager of your course synopsis and asking if they’d subscribe to what you’re offering. 

Related: Sell online courses from your own website

You could host a live class, a webinar, or put up a sample content on Graphy. You can present your course in front of your targeted audience.

This idea will save a lot of time and resources. You will get to know about your course pros & cons. So you will have an insight into your course as to whether it’s worth buying or not. 

Make content for online course

Once you have evaluated your content, it’s time for you to get your complete curriculum online. 

Building your business online comes with a lot of challenges. To make your online journey smooth let’s dive into some of the points:

  1. Examine your target audience once again

After walking through the evaluation, did any of your notions change? Take some time to go through your target client’s traits again; because it is the time to become precise. Make a list of their personality traits, the amount of expertise they bring to the course, and previous experiences.

  1. Create a transformation

Your goal is to identify the change that your viewers will experience as a result of taking your online course. One of the most common blunders trainers make at this time is attempting to compress everything they know into a single lesson. This frequently leads to student dissatisfaction and decreased course success rates.

  1. Create an outline

Make sure you keep in mind the customer prospect. Make the curriculum in such a way that your learners know what to do next. For instance, you can provide an overview of each chapter. 

  1. Engaging

Keep your content engaging. Have your own style and niche. Contents in the form of videos, webinars, audio, ebooks will be attractive for students. Make yourself always available to students, and have a touchpoint. Build up your own community and have a discussion forum. 

Marketing and branding

It is very obvious that your existence needs to be highlighted. People should be aware of who you are and what you offer!

From a branding point of a few follow the below tips:

  • Rather than starting from the ground up, engage with existing groups that are similar to your own. This enables you to achieve critical mass more quickly.
  • Increasing your reputation as an expert should be the top priority for you as a coach. Get featured in a podcast, speak at events, and do guest blogging.
  • Growing your clan through Facebook groups, membership websites, and active social media accounts are all excellent ways to enhance your presence.

Related: How to market your online courses

From a marketing standpoint:

  • Facebook groups are a great way to build an interested community where you can sell your e-learning to. Many instructors also use the FB forum to interact with students already enrolled in their online courses.
  • Video marketing continues to dominate content consumption and online traffic. Incorporating them into your marketing scheme is a terrific way to knock out. YouTube processes approximately 3 billion queries per month, thanks to its over 1 billion users. Coaches who want to go online must include this advanced approach in their marketing.
  • Coaches can utilize FB live streaming as a marketing tool since they help focus attention on their digital course. Live streaming provides viewers with a live experience.

Have a scale-up solution.

Understanding the distinction between expanding and scaling your business is critical to your success. If a company isn’t prepared to handle growth, an inflow of new clients might create disruption. 

Many coaches are unsure of what structures and procedures are needed to deal with growing capacity. Understand the difference between growth and scale.

Parameters                        Growth                            Scale
MeaningGrowth implies that your customer base, revenue, and operating velocity are all expanding at roughly the same rate. Your revenue increases as your client base expand.When your company’s expansion outpaces your ability to manage it, scale comes into effect.
GoalYou’re in a growth period, thus your main goal is to bring more users to generate revenue.Revenue needs to be increased faster than the resources required to generate it.

You need proper tools, techniques, people, and systems to run your online coaching business successfully. Even if you’re aggressively expanding income or clients, your business will stall if you don’t have the necessary methods in place.

Related: How To Build A Course Sales Page


If you have gone through the entire blog, then congratulations you have a roadmap for building your coaching business using online courses. 

The best part about Graphy is you can start building your branded website and mobile app with the utmost secured system. On the Graphy platform, you can easily create, market, and sell your online course smoothly. Scale your business with a bulk enrollment facility along with up-to-date marketing tools and features.