In this blog, we will discuss the strategy to collect testimonials for your online courses.
Don’t you go through the reviews of any product before purchasing it from Flipkart or Amazon? Don’t you think that it’s important to see what others have written about the product?
Now, again yourself – Does the review affect your purchasing decision? Will you purchase a product that has a 2-star rating over a product that has a 4.5-star rating?
Well, again we know that it definitely has an impact on your purchasing decision and you would always prefer to purchase the product which has a high star rating even if it’s a daily-use product, right?
See, you consider reviews even before purchasing daily-use products. Don’t you think your learners will go through the reviews of your online course before purchasing it?
They will because after all, it is going to have a significant impact on their lives. It could either change their life completely or it will just add up to the list of unproductive online courses that they have already purchased.
Hence, it is important for you to collect testimonials for your online courses so that your learners can make an informed decision. And when we talk about testimonials, we mean positive testimonials that will have a positive impact on the purchasing decision of your prospect.
Moreover, according to the data, approximately 52.7% people read at least 4 reviews before making a purchase. But, in case you are finding it difficult to collect testimonials for your online courses, we have a strategy for you!
Yes, if you are tired of searching for ways to collect testimonials for your online course, this blog is for you. Therefore, without any further ado, let’s figure out together what you can do to collect testimonials from your learners.
Top 5 tips to collect testimonials for your online courses
Request for a testimonial after course completion
One of the best ways to collect testimonials is to directly ask your learners to write one for you just after they have completed your online course.
At that time, all the learnings from your online courses would be intact in their mind. They will also be getting desired results out of your online course. Hence, they won’t mind giving a positive testimonial for your online course.
The chances of getting testimonials will increase if you also ask for your learners to share their feedback along with it. Ask them about the changes that you can incorporate to give a better learning experience to your learners. In case, if they feel that you can add something, they will definitely reply. This will also help you to make positive changes either in your way of teaching or in your online course.
We would recommend you choose an online course hosting platform like Graphy that allows you to integrate tools like Zapier, so that you can send automated emails for collecting reviews to your learners.
Incentivize your learners for testimonials
If you are finding it difficult to collect testimonials or if you are a newbie, you can incentivize your learners for collecting testimonials.
What should I offer my learners to collect their testimonials?
Don’t worry! We have it all sorted for you. In return of testimonials, you can:
- Give them an amazon coupon
- Offer your related course at a discounted price
- Give your eBook to them for free that you sell at a certain price
- Give them gift hampers or goodies
Since no one dislikes free gifts or products, you can easily collect tons of testimonials by providing these gifts or freebies to your learners. Believe it or not, these small incentives can help you to get more and more testimonials.
Send more targeted emails to active users
Another great way to get testimonials is to send targeted emails to your active learners. Keep a close eye on your Facebook group or your learning community inside your course platform.
People who are very active are more likely to share their testimonials. You can send them individual emails and ask them about how your online course has helped them.
Provide certificates in your free courses in return for testimonials
Many creators don’t provide course completion certificates in their free courses. They usually provide free courses to generate leads. But, you can use them to collect testimonials as well.
When your learners are close to completion, you can ask them to write a review for your online course and in return, you can offer them a course completion certificate. This will benefit both the parties i.e., you and your learners. Because they will get what they want (course completion certificate) and you will get what you want (learners testimonials).
Leverage social media
Many creators create dedicated accounts for testimonials only. In these profiles, they only share the snippets or videos of their learners’ testimonials. You can also do that.
Many people like to get their posts shared by their mentors or coaches. So, if you start doing this, more and more people will start giving their honest and positive testimonials.
Hence, create dedicated accounts for testimonials and keep a close eye on mentions and tags. By doing this, you won’t miss out on any important notification or mentions. Moreover, encourage your followers to share their feedback in your DM’s, so that you can plan your upcoming courses accordingly
What are the different types of testimonials that you can collect?
Now, let’s understand what are the different types of testimonials that you should collect from your learners. Along with that, we will also tell you which type of testimonials are more impactful when it comes to selling your digital products.
Different types of testimonials
Text + Name
In these types of testimonials, your learner will have to submit their name and one or two line review about your online course. However, these testimonials are not very effective.
Text + Name + Image
These are almost similar to testimonials discussed above. The only difference is that these testimonials will also have images of your learners. Because of images, these testimonials look more authentic and genuine. Hence, they are more effective.
Detailed case studies
Ask 5-6 questions from your learners regarding your online course and ask them to answer all the questions genuinely. You can include questions like:
- What were your goals when you decided to purchase my online course?
- Were you able to accomplish your goals after completing my online course?
- What was the best part about my online course?
- How my online course changed your life?
- Would you recommend my online course to others?
- Do you want to add something?
When you get the answer to these questions from your learners, assemble them together in the most organized way. Your learner’s case study should sound inspiring and motivating. You can be creative with your words but make sure that it stays true to what your learner has said. In short, it should not be different from their answers.
You can collect video testimonials in two forms –
- In the form of an interview where you will ask questions from your learners over a video call.
- In the form of recorded videos in which your learners will talk about their success stories.
You can choose to collect video testimonials in any of the above-mentioned formats. If you want to upload video testimonials on your YouTube channel, you should go for the first option. However, if you want to embed videos on your online course website, you should prefer the second option.
Which type of testimonials are more effective?
So, when it comes to selling your digital courses or products, you should always and always prefer video testimonials. Video testimonials are very powerful and they have the potential to have a direct impact on the purchasing decision of your prospects.
Your prospects are more likely to purchase your online course after watching the video testimonials because when they see real people talking positively about your online course, they will feel that this course will help them as well. Automatically, they will start trusting your and your online course.
Hence, try to collect as many video testimonials as possible. It will help you to increase your online course sales.
To sum it up
Not getting testimonials in the beginning is normal. Every creator goes through that phase. Hence, don’t be hard on yourself.
Focus on what you can do to provide more and more value to your learners. Once your learners will start getting results, they will automatically start talking about your online course with their peers and friends. In fact, after getting the desired results, they will also talk about it on platforms like LinkedIn.
With Graphy’s robust platform and in-build functionality, you will be able to create, promote, and sell courses online courses effortlessly.