Colors in Email Marketing: A Complete Guide [Updated]

Every single element of an email has an impact on how well it performs. And color choices are the only thing that has a more profound effect on your leads.

You must be aware of the psychology of colors since each color has a unique, powerful message. It helps you sell your products more effectively and convert leads into customers.

Different colors might evoke a distinct emotion or atmosphere when someone views your email. But, at the same time, there is not any single color in email marketing to ensure your email campaign’s success. But using the wrong colors in email marketing may cause your brand to be ignored by your target audience.

Many businesses convey their corporate identities by employing various colors. For instance, YouTube uses red everywhere, while Facebook and LinkedIn use blue everywhere. Twitter operates sky blue.

How many colors should be used in an email? Which colors go together? Should the CTA button be red or blue? We at Graphy have designed a comprehensive guide on using colors in email marketing. Continue reading, and you’ll soon use colors in email marketing like an expert.

Table of Contents

What is color psychology?

The study of how various colors affect human perception is known as color psychology. Our emotions are greatly influenced by color.

The fundamentals of color psychology, such as the fact that blue is relaxing and red denotes danger, are presumably already known to you. But what impact does this have on your email marketing strategy?

Also read: How to write confirmation emails that convert in 2022

The Importance of Colors in Email Marketing

Why are colors crucial to utilize in marketing, you might wonder. It’ll be a straightforward answer – to appeal to a particular message.

Colors frequently affect people differently, yet each color is associated with a unique set of feelings or ideas. Therefore, employing different colors in email marketing based on your objectives will give several benefits, such as a higher engagement rate.

Also read: How to integrate email marketing

Customers feel good

In today’s digital age, we frequently get thousands of emails daily. But do we read every email? Unfortunately, we often only read anything related to our moods and emotions.

Therefore, if you’re planning to send emails to your consumers, use a color that will appeal to and connect with their emotions. Additionally, it helps your clients or potential clients feel more favorable and at ease.

Also read: Tips for writing great emails in 2022

Create brand awareness

Unquestionably, your brand’s popularity is an essential factor for you. However, did you realize that adopting the proper email color at the appropriate time and place might help your brand?

Yes, using the appropriate colors in email marketing may captivate your readers and boost brand recognition by 80%. Therefore, we can confidently assert that colors may aid in generating brand recognition swiftly.

Click-through rate

If you know the colors representing your company’s brand, you must use them in the most crucial section of your email. The call to action section is where conversion from lead to a customer is done.

According to an A/B test conducted by Shopify, green CTA buttons receive 21% more clicks compared to the red button.

Also read: How you can create an email sequence?

The psychology of different colors

We previously discussed the importance of colors in email marketing for raising engagement and conversion rates. Now you could be considering how to use it or what colors to use. Right?

Knowing the meaning of each color and which ones work well together can help you choose which colors you should use in your emails.

Blue – reliability

The blue color has a relaxing and reliable impact. It conveys feelings like calmness, loyalty, honesty, confidence, security, and dependability. In addition, blue is loved by both men and women.

However, using the blue color highly depends on your business industry. For example, it is widely used in tech areas to convey feelings of security and reliability. But it is not used in the food industry as it reduces appetite. Blue is also renowned for having calming effects,, and that is why medical professionals use blue clothing.

Use blue to reassure your community and convince them that you are reliable and trustworthy. However, use it sparingly since too much blue might give off a frigid, unwelcoming vibe. For statistics and figures in your emails, use various tones of blue. They’ll come out as more dependable and memorable.

Also read: The 7 best free email marketing tools in 2022

White – purity

White usually conveys positivity and is linked to purity and innocence. Using white colors effectively, you may easily give a sense of simplicity and safety.

But excessive usage might give off an impression of emptiness, lack of creativity, dullness, and incompleteness. Because of this, unencrypted emails—while useful—are sometimes criticized for being dull and unoriginal.

However, as a white backdrop may be mixed with any color, a bright text will always catch the audience’s attention.

Finally, despite all of its positive qualities, despite all of its positive qualities, white is a statement color. It can’t be used to highlight key sentences in your email. Instead, it’s most frequently used as a backdrop color to organize emails.

Also read: What is video resolution, types, advantages & disadvantages

Black – elegance

Black is frequently connected to valuable products like vehicles because it represents elegance, boldness, power, luxury, and authority.

However, due to its negative associations with “evil,” death, and gloom. It could conjure up feelings of dread and convey an unfavorable message. Instead, use it to highlight the beauty, prestige, or strength of your product.

Red – urgency

Energy, power, and tenacity are Red’s good meanings. Conversely, blood, danger, and violence are Red’s negative implications.

Red is frequently used for traffic signals and almost always for any offer like – buy now or click here. The red, in addition, is highly visible and ideal for adding highlights to backgrounds and basic writing to encourage people to act quickly.

Red color also improves energy levels. Therefore, It is recommended to utilize red in places where we need to be more active, like home offices. The red color is also linked to romance and desire.

As per the Hubspot A/B test, red increases conversions by 21%. But, notably, your entire email should not be in red. The red color will only be effective if you use it in the particular section where you want the lead to take action, such as the buy now button.

Green – peace

Green is commonly used to convey peace, freshness, calmness, and protection. Typically, green is used to market things that are “green,” like vegetables and plants. Also, it is connected to health.

Being the hue of nature, green is calming, fosters good associations, and even impacts depression. Furthermore, Green is also the color of money. Thus it’s frequently used to convey a financial message.

Different hues of green represent various emotions and energies, making green a particularly dynamic color As an example. Darker, deeper colors of green (like emerald green) are there to signify development and stability. At the same time, bright green symbolizes new beginnings and dynamic changes.

Yellow – happiness

Yellow is the color that shouts “HAPPINESS” the loudest. So, kids, use that bright yellow pencil to lighten up the drawing. As an adult, unless you work in the arts, you will likely no longer use colored pencils. But the association of yellow with happiness is still there. The color yellow is thought to be upbeat, joyful, and cheery.

You feel intense waves of happiness once you see the appropriate hue of yellow. Because of this, the color yellow is frequently utilized to enliven emails and infuse warmth and energy into your reply.

Just be careful not to use too many yellows. This may cause anxiety. Fly too near the Sun, and you know what comes next.

Also read: 7 best online jobs for students without investment

Orange – fun

It’s pleasant to wear orange. Since it is a color between red and yellow, it mixes the qualities of both. While being just as warm and cheerful as yellow, it also conveys a feeling of urgency like red.

The orange color provides hope and faith by standing for warmth and pleasure. It is considered to create a cheerful outlook on life and represent excellent health by being energizing.

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