In this blog, we are going to tell you how you can create a color palette for your website and why it is important for your website.
You have decided to build your online education empire but are not sure about which color would be a perfect fit for your eLearning website. We know that while looking at the color palettes, you might feel confused about which color to choose.
But, honestly, if you are thinking about choosing your website’s colors from a color palette after understanding what each color signifies, you are on the right track. Because many people don’t even look at the color palette and pick colors for their websites that they like.
You won’t believe it, but color increases brand recognition by 80%. This means, you have to create a color palette for your website to make it stand out and memorable.
Along with this, colors play a very important role when it comes to designing your website. It influences people to perceive your products or services the way you want them to perceive them. So, without thinking much, create a color palette for your website.
But, if you are finding it difficult to create a color palette for your website, we have got you covered! In this blog, we are going to tell you:
- What is a website color palette?
- Why a color palette is important for your website?
- Four common color schemes
- Common color associations
- What are the steps to creating a color palette for your website?
What is a website color palette?
The combination of colors you select for your site’s design is called a website color palette. You’ll use these colors exclusively on your entire website.
To ensure that the colors on your website coordinate, color palettes are used. It’s a method of grouping colors not only to make your website look beautiful but to convey the message you’re trying to convey.
It also helps to communicate the feelings you want your brand to be associated with and the action you want visitors to perform on your site.
Why a color palette is important for your website?
Choosing a color palette for your website is not just about making your site look beautiful. Color has such a profound impact on how we see things, it is a valuable design tool.
Different colors give rise to different emotions, often at a subconscious level. Hence, they should be used appropriately to send out a powerful message to your target audience.
Four common color schemes
A monochrome color scheme uses only one base color and includes different shades and hues of that same color.
A complementary color scheme uses two complementary colors. Although it may use different tones of these hues, they must still fall within the original complementary color scheme.
Analogous color schemes use three colors that are right next to each other on the color wheel. This gives a uniform appearance to the site without making it look boring and monotonous.
Triadic color schemes also use three colors, but they are arranged triangularly on the color wheel. Choose a base color for this scheme, then draw an equilateral triangle across the color wheel to acquire the other two colors.
Common color associations
As we have said, different colors evoke different emotions. So, here’s a list of emotions that each color evokes:
- Red: passion, power, love, danger, excitement
- Blue: calm, trust, competence, peace, logic, reliability
- Green: health, nature, abundance, prosperity
- Yellow: happiness, optimism, creativity, friendliness
- Orange: fun, freedom, warmth, comfort, playfulness
- Purple: luxury, mystery, sophistication, loyalty, creativity
- Pink: nurturing, gentleness, sincerity, warmth
- Brown: nature, security, protection, support
- Black: elegance, power, control, sophistication, depression
- White: purity, peace, clarity, cleanliness
Steps to create a color palette for your website
Choose a base color
You must begin with a base color regardless of the color scheme you select for your web design color palette. This might be a shade you already use (for instance, in your logo) or one that evokes a feeling you want people to associate with your online teaching business (for instance, yellow for optimism).
Don’t worry about the shade in the first place. Choose a basic color to use as your starting point first. Once you have it, you may use a free tool like Paletton to determine the ideal shade of your base color.
Choose a color scheme
Once you finalize your base color, you can think about choosing a color scheme for your website’s color palette.
Though we just briefly touched on the conventional four common color schemes above, there are many color schemes available for you to experiment with.
Don’t get overwhelmed by seeing unlimited options. Instead, concentrate on how you want people to view your eLearning website. Think about the feeling that you want to convey. On that basis, choose the color scheme for your website.
Again, you can use Paletton to get an idea of how various colors will work with the base color that you have chosen.
Implement your color palette
After choosing your base color and color scheme, you are all set to implement them and build a beautiful website for your online coaching institute.
Keep in mind that the color palette that you have chosen should be in alignment with all the elements of your website. Make sure that you are using only those images that compliment your website’s color palette.
Avoid using images that are not in sync with your color palette. They might look very awkward and can even increase the bounce rate of your website.
Hence, during the implementation, pay attention to all the tiniest details.
Launch your online education empire on Graphy
Graphy is an all-in-one solution for course creators, online educators, and institutes to create, market, and sell their digital products all over the world. With Graphy’s fully-functional LMS and advanced features like:
- In-build marketing and sales tools
- 24/7 customer support
- Branded website and mobile application
- Community and engagement
- Integrated payment gateways
You can easily take your online teaching business to the next level!
Apart from this, Graphy provides pre-designed beautiful themes that you can use to launch your website within a few minutes. As of now, we provide four pre-designed themes, but if you want to design your website by yourself, you can do that as well.
So, what are you waiting for? Sign up on Graphy today and get ready to launch your first or next online course!