In this blog, you will learn about how to create profitable online courses. Stick by and let’s walk through the blog together.

By 2026 globally, the e-learning market is projected to be worth $457.8 billion. Online courses have become a new way of learning things. In today’s era, globally people are pursuing virtual learning and education. This indicates the chances of blooming online are immense. So if you get the niche correct then creating profitable online courses will be a smooth journey.

Let’s first keep the basics clear.

What all things do you require to create your online course?

To start creating your online course you require some practical essential items

  1. A computer: You don’t require the best or most expensive computer. All you need is for shooting and edit your videos. Conducting live classes or webinars or hosting some live events. So you can make a purchase accordingly.
  2. A good internet connection: Nowadays it is not hard to have access to free wifi hotspots. You can get your work started by sitting at a coffee shop or a library. 
  3. A smartphone: If you‘re just starting, you don’t need to invest in pricy video equipment. On your phone, there are a plethora of options for creating fantastic video content.

To make an effective online course, you don’t need a lot of sophisticated tools. What matters most is your knowledge. 

However, you can charge a higher price for your course if you have created higher-quality content. 

Let’s jump immediately into the steps of creating profitable online courses.

create profitable online courses

How to create profitable online courses

There are eight simple steps to create an online course and those are:

Pick your topic and niche

The very important initial step is to pick up the right topic. Creating an online course will become a smooth journey once you pick up the course topic. 

To narrow down your search, ask the following questions yourself:

  • What is your expertise?
  • What previous experiences do you hold?
  • What kind of certification or degree do you have?
  • Do your friends and family always seek your expertise?
  • Are you passionate about what you want to do?
  • What is it that you want to learn more about?

Once you decide on the subject, that’s not the end. It’s time to get more specific now. 

Tips for picking your niche 

People have this tendency of picking up a super board topic. They believe that they can attract more audiences’ attention. However, that’s not the case.

For instance, You decided on a subject digital marketing course. Digital marketing is itself a broad concept. You need to be specific about what topic or concept you want to teach. You can either go with SEO, SEM, SMM, and many more. 

So now you get it right. The more specific you are, the more audience you can build. 

When you select a niche, ask yourself these questions:

  • Is your topic in demand?
  • Status of your competitors. Remember when there is more competition, you have more opportunities to bloom. When the topic is in demand that’s when the competition comes into the picture.
  • What are their needs?
  • What resources are available to assist in meeting the niche’s demand/

Try the tasks below to find a successful niche:

  1. Use Google keyword planner to find out the trendy searches of your topic.
  2. Examine the competition.

Now that you have decided on your topic it’s time to get into another step.

start teaching online

Determine who your target market it

Nowadays, 90% of online businesses aren’t successful. One of the major reasons is the unawareness of the audience market.

People’s competence, ability, comprehension, attitude, and beliefs all change as a result of learning.

In order to achieve that, you must have a thorough knowledge of your target market. That implies you must understand your target audience, what understanding do they have about your course. How much are they motivated to learn?

Look for the following questions:

  • Is anyone familiar with online education?
  • What exactly are people requesting?
  • Do they have any prior experience in your field?
  • Are they newbies?
  • Have they ever taken a course like yours before.?
  • Who will benefit from your course and why?

Related: How to make money as a creator5 monetization methods Research the content of your course

This is the point at which your course creation starts to take shape. You must now take what you know about the course and enhance it even further. 

Learn everything that’s there to know about the subject of your course. Spend as much time as you need on the research.  It is not important to become a genius or know every tiny matter. But what is important is to know more than a google search. You should stand out from others and should do things that are not available in the market.

Research your online course content thoroughly, and then design the structure. Keep in mind the outcome of your course and prepare the structure.

How to create an online course in 2022

Pre-sell your course content

So it is obvious that you need to know the feedback on your online course. You need to know whether the thing which you have created is admissible in the market or not.

That is why pre-selling your course will let you know the demand and will help you in building up the potential customers lists.

You can create a one-page sample of your course and see if people are showing interest or not. If they are not interested then seek the reason.

You may also see the people’s choices and feedback of your online course on any pain point of your content.

Execute many market research experiments to determine whether there is a market for your course or not. It also figures out what people are interested in learning from you.

Related: How To Validate Your Course Idea

Plan out your course journey

Once you have decided on the subject content and outcome, it’s time to outline your course. Simply it implies that you list out the lessons and chapters you want to include in your content.

Split your module into groups that flow together organically. Consider which section of the content learners must master first to grasp later classes.

Break each lesson down, even more, detailing each step and concept required. Consider the most effective ways to communicate the information.

It’s the basic structure. However, on platforms like Graphy, you get an opportunity to create chapter-wise live quizzes, tests, video lessons, and many more. In fact, on Graphy you can create an unskippable quiz after every topic. This way you can evaluate the performance of your learners as well.

Congratulations, you have made it halfway through. Let’s walk ahead to learn how to create profitable online courses.

Related: Best online course platform

Create a course script and materials for your course

At this step, you’ll write your script as well as any additional course materials. Materials can be props, images, infographics, slides, etc. There is nothing too conceptual about this. Just make sure you’re following your learning objectives and framework.

Your course content can be in any form, like videos, podcasts,  graphics, or visuals. Can also be in the form of images or PowerPoint presentations. 

You need to take some time to figure out how you can make your content engaging and entertaining. Remember people pay for things in order to have a one-of-a-kind learning experience. 

Everybody has got their own style of learning and teaching. So being a course creator you can follow the six tips listed below:

  1. Make your content in the form of stories and jokes.
  2. Make the class informative, engaging, and interactive. 
  3. Don’t take the subject too seriously. 
  4. For getting your course content into the skin then use it repetitively.
  5. Have your own language and method of teaching.
  6. Make use of all forms of communication channels, like body language, facial expressions, and movements.

Light camera and action

Once your script is ready it’s time for you to hit the record button. Before jumping into the main recording, make sure that you do a dummy recording. To check your body language, facial expressions, sound quality, light, and look. 

Make sure that your background is professional and no shadow falls on your face. 

You just have to look into the camera and read out the script. You should pretend that you are not reading it but saying it all by yourself. 

Be confident, keep your target audience in mind, and the motive of your course. 

Don’t be distracted if your recording isn’t perfect on the first attempt. It takes time, patience, and practice. Just enjoy the whole process.

Related: 3 Criteria For Choosing The Right LMS Platform


It’s now time to put everything together. All of your course content, including audio, video, graphics, and other visuals should be ready.

While editing, you may want to add music or an additional image. You can use a variety of internet tools to improve the production value of your course. At the end just add the finishing touch to make it flawless. Use your outline as a road map to bring all of the parts together into a single course. 

So if you follow the above steps then you know how to create a profitable online course successfully. Post creation you are ready to price, launch and market your online course.

How to market your online course

..It’s a wrap

So creating profitable online courses isn’t that hard if you exactly know what you want. Its persistence, determination, and the right tools can make you achieve your goal.

That is when Graphy comes into the picture. Graphy does not only add wings to your goals but also assists you in achieving them. Being an all-in-one platform, Graphy provides you with a branded website and mobile app. You don’t have to even jump to different tabs to create, launch and market your online content. Right here you get advanced marketing and sales tools and features.

create profitable online courses