Since emails are a very personal form of communication, they help in building long-lasting and authentic relationships with your leads.
Another advantage of writing emails is that it is a very cheaper way to promote your products or to be at the top of your readers’ minds.
As an edupreneur, you would want to write emails to your learners for a few reasons stated below:
- To build authentic relationships with your learners
- To establish your brand
- To share educational content with your learners
- To inform your learners regarding your upcoming online courses and launches
But, do you know what are the best practices to improve your email opening and engagement rates?
Many creators start their email newsletters but, their learners tend to unsubscribe them because all they talk about is themselves and their products. Whereas in your email newsletters, you should be talking more about your learners. In short, write your email newsletters in such a way that they add value to your learners’ life.
If you are someone who is searching for email newsletter best practices, you have come to the right place!
As in this blog, we will be sharing some of the email newsletter best practices that can help you to improve the quality of your email newsletters.
So, let’s dive in!
5 email newsletter best practices for creators
1- Use creative email subject lines
Many people do not even open emails after seeing the subject lines like – Weekly Newsletter or XYZ sales and marketing newsletter. Maybe you are also one of them. Because honestly, these subject line sounds way too boring.
Hence, to make sure that your learners open your email newsletters, give an eye-catching subject line to your emails.
But, unfortunately, most of us are not born with this talent of writing unique and catchy headlines. You must be wondering how can I write good subject lines. So, here are a few quick tips for you:
- In case you got the details of your learner’s or lead’s birthday, you can write the subject line of your email newsletter like: Happy Birthday XYZ, Big Surprise Inside.
- To encourage your readers to open your newsletter, write email newsletter subject lines like: I didn’t expect this from you, or let’s catch up today, or warning! crazy deals inside
- Go through your own inbox and see the subject lines of newsletters that you have received. Write down the subject lines of the emails that have attracted you. Then rephrase them as per your online teaching business model.
2- Provide free value
The secret to getting your promotional emails open is to pour value into the inbox of your readers in the first place. Since you also will not buy anything from a stranger and the chances of not purchasing are almost zero when it comes to educational digital products.
So, how can you expect your readers to purchase from you without even knowing you?
Therefore, provide free value to your learners before sharing the promotional emails.
Now, you must be wondering how can I provide free value to my readers when I have packed everything into my online course?
So, here are a few tips for you:
- Share the link to your education YouTube videos
- Share the link to your recent informative blog post
- Share some life hacks that help you. In these emails, you can talk about how you manage your time, money, and personal life.
- Share a few paragraphs from your online course notes
Once you start doing it this way, you will automatically get ideas to keep your readers engaged by providing free value to them.
3- Optimize your email newsletters for smartphones
Most of us check emails on our smartphones. Your readers also are not an exception when it comes to checking emails on mobile devices. Hence, it is very important for you to send mobile-optimized email newsletters.
Before sending your email newsletters, send multiple test emails to check whether your emails are well optimized for mobile devices as well as laptops. Once you are very sure about the format (including the subject line and design of your email newsletter) only then send it to your readers.
This will help you to improve your open/click-through rates.
4- Craft your email newsletters in the most effective way
To make your email newsletter stand out, make sure that you pay attention to its design and content. The design and content play a major role in successfully achieving your goals behind sending these email newsletters.
The design and content don’t mean choosing the best color and fonts. You have to design and write it in such a way so that your reader can read it easily. Along with that, it should encourage them to the action.
We understand that you may not be very familiar with copywriting but here are some tips that can help you:
- Talk like a friend
- Add humor to your email newsletters
- Write as if you are talking to just one person
- Use slang words
- Include GIFs and images
- Be authentic
Moreover, to write branded email newsletters, always add your website link and your brand logo. Be consistent with your brand colors and fonts. Though these are the little things, they make a huge difference.
5- Add relevant CTA’s
Adding relevant call-to-action can help you to persuade your readers to take the desired action.
No matter where you want to direct your readers whether it’s a blog post, a YouTube video, or your course sales page, make sure that you add a clear and compelling call-to-action.
Pro Tip: Don’t add too many CTA’s as they can be very distracting. Instead, try to add more value and informational content to your email and close it with a single CTA.
To wrap it up:
If you are wondering whether you should write email newsletters or not to promote your digital products and build lasting relationships with your leads, the answer is a big YES!
Incorporate the 5 email newsletter best practices that we have shared in this blog to achieve the best results. Once you start your email newsletter, conduct A/B testing to see what works the best for your business. This will help you to plan a more robust email marketing strategy.
We would recommend you launch your digital products on an online course platform like Graphy which provides you with in-built sales and marketing tools to market your digital products.