In this blog, we will be looking at email sequence and how you can use Graphy to send out emails to learners on various occasions.
An email is one of the most popular communication methods used in today’s digital world. It can either make or break a potential opportunity for you.
But what is an email sequence?
Using email sequence is a process of sending your audience emails at different stages as they move through the sales funnel. And depending on the purpose/goal you may have, there are different sequences to use.
How does sending emails make a difference?
Emails make a significant difference in every business because:
- They are cost-effective. In other words, sending emails costs the same regardless of distance and the number of learners you send it to.
- An email reaches its recipient within seconds. You can also schedule emails for learners in different time zones.
- Emails are permanently stored and you can keep a record of a message sent, including details of when a message was received by the learner.
- Email allows you to quickly send heavy texts, documents, images, and data sheets to several contacts by attaching the file.
- Emails also automatically create entries in your address book for every message you send or receive to your audience.
However, by now it’s quite obvious to think about how to create the best email marketing sequence for your course business.
But don’t worry! We have got you covered.
As you continue to read through the information included in this post, it’ll come clear to you how you can create email sequences at different stages of your course sales funnel using Graphy’s robust course platform.
Create an email sequence as a part of your sales funnel
Determine the purpose of your email sequence
Most email sequences, especially the ones created from a selling point of view have a goal of getting new leads for the business.
Thus, there exist many ways of going about “generating new leads”, along with delivering the right message.
Figuring out the purpose of your email sequence will help you to structure your automation logic, craft your emails, and measure their success rate.
For instance, let’s say you want to create a straightforward follow-up email sequence to convert a conversation into a demo.
In such a case, your sequence design would be successful if the prospect books a demo call.
Similarly, as an educator, you can automate emails for the members of your online course community and trigger them to download an eBook or other exclusive membership content.
The purpose of this email sequence would be to gather information about these learners. Once you have the data, you can strategically create endlessly targeted email sequences.
Identify the criteria of triggers for your email sequence
Automation tools are preprogrammed and thus, just like any other tool they will only follow the commands you give.
For this reason, it gets very important to identify the enrolment criteria of the triggers you’d be setting for your email sequence.
You are required to specify conditions that must be met for the automation to trigger.
For instance, you can put a trigger to fetch the email addresses of your audience. Alternately, you may also be able to set more advanced triggers that include:
- Trigger to fill out a contact form
- Trigger to redirect on a particular course landing page
And many more.
Also read: Tips for writing great emails in 2022
Set the timeframe and the number of emails for the sequence
You need to get strategic about your email sequence’s touchpoints. Set the duration and the number of emails you’d want to send to your learners.
For instance, you may have a 15 days ongoing marketing campaign for your online course. For which, you’d want to set a twice-a-week touchpoint with 4 mapped-out emails for the sequence.
Having this clarity in the process provides you a framework to plan the necessary tasks involved to get the prospect to take an action in favor of your online campaign.
Write down the emails for sequence
Once you have your framework ready, open your laptop and start crafting the body for your emails.
If you are a creator with a global presence, keep in mind that each email will be sent to multiple potential learners, most likely at different times. Hence, try keeping your emails evergreen.
Include information about your online course. However, present it with a universal approach, enough to apply to any prospect who fits the criteria you set. However, you can personalize the emails as well for better targeting.
No matter what you choose to include in your email’s body, remember that each of your emails from sequence should have only one purpose.
By sticking them to one goal or purpose, you also put out a clear message or a CTA and erase confusion or miscommunication.
Also read: The 7 best email clients for Windows in 2022
Build your email using Graphy
Once you have all your emails written down, it’s time to get them rolling. It’s better to keep emails simple. However, you can have some room for branding and eye-catching visuals.
Regardless of your approach, your should be able to copy and paste your text into your email builder system.
At Graphy, we also offer you ready-to-use standard email templates that you can send to your learners or affiliates on different occasions.
You can use Graphy’s course platform to send automated e-mails for the five occasions mentioned below:
- Welcome e-mail
- Forgot password e-mail
- Affiliate welcome email
- Learner affiliate welcome email
- Live class start email
If you want you can customize the subject as well as the content of these emails.
Set the automation up
This part of the process is where you give information to your course builder software to send out the set emails.
Here’s a step-by-step guide to sending our emails to your learners using Graphy’s course platform.
Visit your Dashboard, and scroll down to select “Settings”. Click on “Email” to edit the e-mail settings.
Furthermore, scroll down on the “Email section” and go to “Templates”.
Here get the option to enable/disable or customize an Email template.
By default, these emails are enabled. To disable them, you can click on the button placed at the left of the individual template type and get it turned off.
You can also customize an Email template by clicking on the pen icon under “Actions”.
This action will open up a new email box where you can view & edit your email’s subject as well as the content.
Once the editing of the template is done and it meets your requirements. You can go ahead and click on “Save” to save the changes that have been made.
We also allow you to test the changes made before you send them out to your learners. Just enter an email id on the right section of the template, and hit the “Send” button.
Remember that you’re not taking anything for granted while setting up the automation process.
Build your business with Graphy
We offer your a one-stop solution for all your course business needs. Our team is determined to help you nurture leads, communicate with your learners regularly, or re-engage with lost learners in a scalable way.
Graphy offers you to use newsletters, make email announcements about new courses, offers, discounts, customer or brand stories, and tutorial emails to share useful course information with your learners.
We help you to maintain an active relationship with your learners by sending them welcome emails, engagement and re-engagement emails, transactional and receipt emails, cart abandonment emails, and much more.
People at Graphy are determined to provide you with an all-inclusive solution that has a plethora of features for course creators and educators to create an online course from scratch.
Choose Graphy’s robust course platform and use technology to connect with learners worldwide.