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Facebook Ad Sizes and Specifications for 2022 – Influencer …

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Facebook is one of the best platforms for promoting your online courses. Learn about the Facebook ad sizes and specifications for creating effective campaigns. 

You have created your Facebook business manager account and want to promote your digital products to a global audience but are not aware of the Facebook ad sizes and specifications. 

Well, don’t worry! Because that’s exactly what we are going to cover in this blog!  

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Doubtlessly, Facebook is the largest and most popular social media networking site, with approximately 3 billion monthly active users. Honestly, it gives unlimited possibilities to creators, digital entrepreneurs, and small businesses to promote their products and services online.

So, without wasting your time, start to promote your online coaching institute by leveraging Facebook ads. Follow the guidelines that we are going to cover in this blog to create and run effective Facebook ad campaigns.

Facebook Ad Sizes and Specifications for 2022 – Influencer 

Facebook feed ads 

Doubtlessly, the top spot for advertising on Facebook is in the user’s feed. We can say that it is the only place that is most heavily dominated. In fact, your rivals would also be competing for the same position. 

Well, when it comes to Facebook feed ads, you have the choice of a video ad or an image ad. Facebook has guidelines that apply to both the text and the image/video in your advertisement. 

Keep in mind that these are main feed ads, not the less prevalent right-column ads, which are a different variety.

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Facebook feed image ads 

Even though video is becoming more and more popular, the majority of Facebook ads still only contain one image. This isn’t going to change anytime soon because using an image is simpler than creating a video.

Text in photos has always been a major deal on Facebook. More than 20% of the text in your image will result in “reduced delivery”. Keep in mind that when Facebook calculates your 20% conversion rate, it ignores the text in your ad’s body copy. 

Facebook ad sizes and specifications for feed image advertising are as follows:

  • Image resolution to use: 1200 x 628 (1080 x 1080 for a 1:1 image). There are no constraints on size.
  • Image ratios are 1.9:1 to 1:1 and 9:16 to 16:9 (no links) (if there is a link)
  • Images a maximum of 20% text
  • Types of image files:.jpg or.png (Note: animated GIFS should be uploaded as a video ad)
  • 125 characters total for text (if there is no link)
  • 25 characters for the headline (any more will appear truncated)
  • The 30-character limit for link description

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Facebook feed video ads 

Due to the rise in popularity of video over the past few years, Facebook feed video ads have multiplied significantly. Keep in mind that these are not Facebook In-Stream Video Ads (which have a 10-second video limit).

Facebook feed video ads are essentially the same as Facebook feed image ads, with the exception that a video is used in place of a static image.

Facebook ad sizes and specifications for feed video advertising are as follows:

  • It is advised to submit the source video in the highest resolution possible without letter or pillar boxing 
  • Dimensions: 600 x 315 (1.9:1 landscape) or 600 × 600 (square)
  • Aspect ratios between 9:16 and 16:9 are advised (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3, and Full Portrait: 9:16)
  • You can use multiple formats, but MP4 or MOV are advised.
  • Video size: Maximum of 4GB for video files
  • Duration: A maximum of 240 minutes.
  • Sound and video captions are optional but are suggested for use
  • Not more than 20% of the text in the video thumbnail image
  • 25 characters for the headline (any more will appear truncated)
  • The 30-character limit for link description

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Facebook carousel ads 

With the Facebook Carousel ad option, you can showcase images (or videos) of your multiple digital products in a single advertisement. Users can swipe through a carousel ad’s many slides to view the various products being offered. Videos and still images can both be included in carousel advertisements.

Facebook ad sizes and specifications for carousel photos are as follows:

  • Image resolution minimum: 600 *600
  • A minimum of 1080 x 1080 is the suggested image size. There are no constraints on size.
  • There must be a minimum of 2 cards and a maximum of 10 cards per carousel ad
  • 1:1 is the ideal picture ratio. a maximum of 20% text
  • .jpg or.png image file formats; 125 characters maximum (if there is no link)
  • 40 characters for the headline (any more will appear truncated)
  • Description of link: 20 characters (optional on Instant Articles)

Facebook ad sizes and specifications for carousel videos are as follows:

  • 1080 x 1080 pixels is the ideal resolution for Facebook Carousel videos.
  • Each Carousel Ad must have a minimum of 2 cards and a maximum of 10 cards.
  • All video formats ought to support both.
  • .MOV or MP4
  • 4GB is the maximum size for a video.
  • The maximum video duration is 240 minutes.
  • Not more than 20% of the text in the video thumbnail image
  • 125 characters total (if there is no link)
  • 40 characters for the headline (any more will appear truncated)
  • Description of link: 20 characters (optional on Instant Articles)

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Facebook right column ads

Right Column advertising provides similar information as in news feed ads. However, they are smaller and only allow for a single still (landscape) image.

Facebook ad sizes and specifications for right-column ads are as follows:

  • Image resolution minimum: 600 × 600
  • Image resolution to use: 1200 x 628
  • Image ratio: 1.91:1 (9:16 to 16:9 without a link) (if there is a link)
  • 20% maximum for images and text
  • kinds of image files:.jpg or.png
  • 125 characters total (if there is no link)
  • 25 characters for the headline (any more will appear truncated)
  • The 30-character limit for link description

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GOT YOUR CONTENT READY? GRAPHY IS ALL YOU NEED TO GET STARTED!

Facebook in-stream video ads 

You might be curious as to what distinguishes a Facebook In-Stream Video Ad from a Facebook Feed Video Ad. The word “in-stream” serves as the primary differentiator.

By using Facebook In-stream Video Ads, you can show 5–15 second, non-skippable mid-roll video advertisements to users who are already watching Facebook videos on a mobile device. They resemble the traditional video ads that can be seen on YouTube.

They don’t appear until at least 60 seconds into the main video, which gives them a high success rate. People have probably gotten used to viewing their videos by this stage and are unlikely to stop for an advertisement. Hence, we can say that they serve as brief ad breaks in the main video.

Facebook ad sizes and specifications for in-stream video ads are as follows:

  • Uploading the highest-resolution source video is advised.
  • The preferred aspect ratio is 16:9, while other options include 9:16 and 16:9. (depending on the aspect of the main video)
  • There are several acceptable video formats, but MP4 or.MOV are advised.
  • a maximum of 4GB for video files
  • The maximum video duration is 5 to 15 seconds.
  • Sound and video captions are optional 
  • Not more than 20% of the text in the video thumbnail image

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GOT YOUR CONTENT READY? GRAPHY IS ALL YOU NEED TO GET STARTED!

Facebook marketplace ads 

Facebook marketplace image ads

Facebook ad sizes and specifications for marketplace image advertising are as follows:

  • Image resolution minimum: 600 × 600
  • Image resolution to use: 1200 x 628
  • Image ratio: 1.91:1 (9:16 to 16:9 without a link) (if there is a link)
  • 20% maximum for images and text
  • Types of image files:.jpg or.png
  • 125 characters total (if there is no link)
  • 25 characters for the headline (any more will appear truncated)
  • The 30-character limit for link descriptions

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GOT YOUR CONTENT READY? GRAPHY IS ALL YOU NEED TO GET STARTED!

Facebook marketplace video ads

Facebook ad sizes and specifications for marketplace video advertising are as follows:

  • Uploading the highest-resolution source video is advised
  • Aspect ratios between 9:16 and 16:9 are advised
  • there are several acceptable video formats, but MP4 or MOV are advised.
  • Maximum of 4GB for video files
  • The maximum video duration is 240 minutes.
  • no more than 20% of the text in the video thumbnail image
  • 125 characters total (if there is no link)
  • 25 characters for the headline (any more will appear truncated)
  • The 30-character limit for link description

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GOT YOUR CONTENT READY? GRAPHY IS ALL YOU NEED TO GET STARTED!

Facebook story ads

Facebook story image ads

Facebook ad sizes and specifications for story image ads are as follows:

  • The suggested image size is 1080 x 1920. (but keep your text within 1080 x 1420)
  • Images at a ratio of 1.91 to 9:16 a maximum of 20% text
  • kinds of image files:.jpg or.png

Facebook story video ads

Facebook ad sizes and specifications for story video ads are as follows:

  • Uploading the highest-resolution source video is advised
  • Aspect ratios between 1.91 and 9:16 are advised
  • Remove any text and logos from the top and bottom 250 pixels
  • There are several acceptable video formats, but MP4 or MOV are suggested
  • Maximum of 4GB for video files
  • maximum of 15 seconds for videos
  • Not more than 20% of the text in the video thumbnail image

Launch your online course

GOT YOUR CONTENT READY? GRAPHY IS ALL YOU NEED TO GET STARTED!

Create and sell your digital products on Graphy!

Graphy is an online course creation platform that allows you to create, market, and sell your digital products to a global audience. 

Facebook ad sizes and specifications

With our fully-functional learning management system and robust features like integrated payment gateways, in-built sales and marketing tools, memberships, etc., you can easily grow your online teaching business from scratch. 

So, without any further ado, sign up for Graphy today! 

Launch your online course

GOT YOUR CONTENT READY? GRAPHY IS ALL YOU NEED TO GET STARTED!