6 Free Instagram Analytics Tools for 2025

March 6, 2025

Instagram continues to be one of the most influential social media platforms for creators, businesses, and marketers in 2025. With over a billion active users every month, it’s no surprise that brands are investing more time and resources into their Instagram strategies. However, creating content is just one part of the equation—tracking performance is equally important.

That’s where Instagram Analytics Tools come in. These tools provide you with valuable data such as audience demographics, engagement rates, content reach, and optimal posting times. The best part? Many of these tools are available for free, giving you access to powerful insights without adding to your budget.

In this article, we’ll cover 6 Free Instagram Analytics Tools you can start using in 2025 to improve your social media strategy, boost engagement, and grow your audience.

1. Instagram Insights

Instagram Insights is the most accessible option because it’s built directly into the Instagram app for business and creator accounts. You don’t need to sign up for anything extra—once your account is set up, you can start tracking performance instantly.

With Instagram Insights, you can view data on:

Reach & Impressions: See how many unique accounts have viewed your content.
Engagement: Track likes, comments, shares, and saves on each post.
Follower Growth: Monitor how your audience changes over time.
Audience Demographics: Learn about your followers’ age ranges, genders, and locations.
Active Times: Find out when your audience is most active to post at the best times.

This tool is perfect for beginners who want a free, straightforward way to track their performance. The downside is that the data is only available for the last 90 days, so it’s best for short-term tracking rather than long-term analytics.

2. Meta Business Suite

Meta Business Suite (formerly Facebook Business Suite) is an all-in-one management platform for Instagram and Facebook. It’s completely free and is ideal for creators and brands managing both platforms.

Key features include:

Unified Dashboard: View Instagram and Facebook analytics in one place.
Post Scheduling: Plan and schedule posts for both platforms without third-party apps.
Detailed Analytics: See post reach, clicks, and engagement broken down by content type.
Audience Insights: Identify which content drives the most interaction.

Meta Business Suite also offers a content calendar view, making it easier to stay organized. For anyone looking for free analytics alongside social media management, this tool is hard to beat.

3. Iconosquare (Free Trial)

While Iconosquare is known as a premium analytics tool, it offers a free trial that gives you access to its advanced features. This is perfect for anyone who wants to test professional-grade analytics before committing to a subscription.

With Iconosquare, you can:

Track Engagement Rates: Get a clear percentage score for each post.
Analyze Hashtags: See which hashtags are driving the most traffic.
Benchmark Against Competitors: Compare your account performance with others in your niche.
Export Data Reports: Download performance reports for presentations or strategy planning.

While the free trial is limited, it’s a great opportunity to gather in-depth insights for a short-term campaign or reporting period.

4. Later Analytics (Free Plan)

Later is widely known as a social media scheduling platform, but its free plan also includes basic Instagram analytics. It’s a fantastic option for creators and small businesses who want to track performance without paying for extra features.

Later Analytics can help you:

Identify Top Posts: See which content gets the most engagement.
Track Follower Growth: Monitor how your audience changes over time.
Find Best Posting Times: Discover when your audience is most active.
Plan Ahead: Combine analytics with a visual content calendar for better scheduling.

The free plan is limited to the past 30 days of analytics, but that’s still valuable for regular performance check-ins.

5. Social Blade

If you’re looking for a free and easy way to check public Instagram analytics, Social Blade is a great choice. It’s not as detailed as other tools, but it provides a quick overview of performance trends.

With Social Blade, you can:

Track Follower Changes: See daily, weekly, and monthly growth trends.
View Engagement Stats: Check average likes, comments, and estimated engagement rates.
Compare Profiles: Analyze competitors or influencers in your niche.
Monitor Progress Over Time: Spot growth patterns and seasonal trends.

Social Blade works without requiring account access, which is great for researching competitors or potential collaboration partners.

6. Hootsuite (Free Trial)

Hootsuite is a well-known social media management platform, and its free trial provides access to advanced Instagram analytics. This is especially useful for brands that want to run in-depth performance checks before deciding on a subscription.

Hootsuite analytics can show you:

Detailed Post Performance: Understand how each post performs based on engagement, reach, and clicks.
Competitor Tracking: Monitor other accounts in your niche.
Custom Reports: Create branded reports for clients or internal use.
Content Optimization Tips: Get recommendations for improving engagement.

While the free trial is temporary, it’s worth using if you want to run a detailed analytics audit of your Instagram account.

Why Use Free Instagram Analytics Tools in 2025?

Free Instagram Analytics Tools aren’t just for beginners—they’re valuable for any marketer, business, or content creator. By using these tools, you can:

Understand Your Audience: Learn who they are, where they’re from, and what content they enjoy.
Measure ROI: Track the results of campaigns without guessing.
Optimize Posting Strategy: Post at times when your audience is most likely to engage.
Identify Best-Performing Content: Focus on the types of posts that bring the most results.

Without analytics, you’re essentially posting blindly. Data-driven strategies can significantly improve your reach, engagement, and follower growth.

Tips for Getting the Most Out of Free Analytics Tools

Check Your Metrics Regularly: Don’t just look at analytics once a month—weekly reviews help you stay on track.
Experiment with Content Types: Use analytics to test what works best—photos, reels, carousels, or stories.
Track Progress Over Time: Even if a tool only gives you 30–90 days of data, maintain your own records for long-term insights.
Combine Tools if Needed: Sometimes one free tool won’t give you everything—mix and match for the best results.
Use Insights to Adjust Strategy: Don’t just collect data—apply it to improve future content.

Conclusion

In 2025, Free Instagram Analytics Tools give creators, marketers, and businesses the ability to understand their audience, refine their strategies, and grow their presence—without spending money. Whether you start with built-in tools like Instagram Insights or try advanced platforms through free trials, the important thing is to use the data to make smarter content decisions.