In this blog, we are going to share a few tips that will help you to grow your online community in 2022.
Are you finding it difficult to generate consistent leads for your online coaching business?
We understand, that getting consistent leads is indeed a difficult task. But, there is one thing that you need to ask yourself before thinking about generating leads or revenue. Aren’t excited to know what it is?
Hold on, let us unfold the question to you! Ask yourself –
What is more important- running behind leads or fostering your online community?
Well, the answer is simple, the more you run behind closing your leads, the harder it will become for you to convert them into your learners. So, instead of focusing just on leads and money, focus on growing your online community.
Once the people in your community know about what it is like to be taught by a coach or a mentor like you, they won’t take much time to enroll in your course.
So, to make it easier for you, we are going to share a few tips in this blog that will help you to grow your online community.
Top 5 tips to grow your online community
1) Leverage social media
In the last two years, almost all businesses have realized how important it is to build a strong online presence. And honestly, social media is one of the easiest and best ways to nurture and grow your online community.
No matter what you teach, you can always find your potential learners on social media. So, create your account on all the relevant social media platforms and begin with creating amazing content. Because that is the only thing that will make your profile visitors stay and if they like it, they won’t take much time to click on that follow button.
Hence, we would recommend you plan a robust social media strategy and stick to it. But, yes make sure that you change it according to the market trends.
However, If you are a newbie and have no idea about what to post on social media, you can start by posting –
- Some tips and tricks
- Informational content
- Some behind the scenes posts
- Share about yourself and your journey
So, without wasting your time, focus on building a strong online presence. It will help you to grow your online community by leaps and bounds.
2) Hire community managers
Since you will be investing most of your time in teaching and creating content for your online courses, you should think about hiring people who are professional community managers.
This is hard to accept but, you can not always be available to communicate with your community members. So, hire people who can help you in nurturing your community ie, community managers. These people will connect with your community on your behalf and will make sure that your community members feel heard and important.
Hire people who have worked as community managers in a similar niche. This is very important because let’s suppose you are a fitness instructor, so your online community members will ask you questions regarding fitness and lifestyle only, right?
But, imagine that your community manager is not from a similar background. Do you think he/ she would be a good fit? Do you think they would be able to solve the queries of your community members?
Obviously, the answer is a big NO!
Therefore, to grow your online community, you should hire someone who is from a similar background. So, that they can answer the queries of your community members easily. Moreover, also make sure that they are passionate, people-oriented, and possess good communication skills.
3) Adopt a community culture
To grow your online community, you need to adopt a community culture.
Always pay attention while addressing your community. Use words that are full of respect. Make sure that all the members of your community should feel respected and welcomed. All of them should feel a sense of belongingness. In fact, create a culture where everyone respects each other.
Lay down rules and regulations and reinforce them accordingly. Whenever someone joins your community, tell them clearly (maybe through emails or WhatsApp) that they have to follow the rules and regulations. In case, if they don’t follow them, they will be removed from the community.
4) Encourage members to participate
If you seriously want to grow your online community, you should encourage your community members to participate. Try to build meaningful relationships with your community members.
Engage with them on a regular basis. It’s good if you have community managers or if you are planning to hire them but, remember that it’s your community. So, always make time for them. Go live at least twice a week. It will help you to connect with your community members.
Few tips for encouraging community members to participate:
- Ask them to share their feedback on your online courses
- As said above, go live frequently and conduct a QnA session
- Tell them about your upcoming online courses and take suggestions from them
- Ask them about their pain points and the type of content that they want from you
- Reply to their messages and comments
Moreover, conduct frequent free webinars and share the link to your webinars across all social media platforms and WhatsApp groups. This is one of the best ways to grow your online community.
5) Personalized and priority support
Always try to provide personalized and priority support to your online community members. Honestly, this is the key to make them your forever fan and supporter.
Just imagine, you have purchased an electronic product and you are not able to operate it. Wouldn’t you want to get priority support from the brand from which you have purchased that product? You will, right? The same goes for your online community members.
We know that communities are created so that your learners can interact with each other. Your online community will include your previous batch learners, current batch learners, and your future learners.
So, if your current batch and previous batch learners have received the support on time, they won’t mind talking about it in a public forum. This will help other members to understand the kind of support system that you have. And they will not take much time in purchasing your digital products.
Grow your online community with Graphy!
Graphy is an online teaching platform that allows you to create, sell, and market your digital products all around the world. With Graphy’s robust features and tools, you can build your very own online education empire even if you have zero tech knowledge.
Some of Graphy’s robust features are:
- White-labeled online course website and mobile apps
- Best-in-class sales and marketing tools
- Content dripping
- Live classes and live tests
- Integrated payment gateways
- Completely secured platform
Along with this, Graphy also allows you to build and grow your online community by bringing them together in the same space so that they can interact with each other, solve doubts and celebrate small wins.
In fact, you can also launch course-wise forums so that you can announce some important course-wise updates. The best part is that you can interact with your learners within the course platform. You won’t have to depend on any third-party tool or app.
Therefore, we would recommend you launch your digital course on Graphy so that you can scale your knowledge-commerce business and grow your online community simultaneously.