How Much Does TikTok Pay Per View (+Calculator)

For content creators looking to monetize their social media presence, TikTok has become one of the most promising platforms. With over a billion active users worldwide, the potential for reaching a massive audience is undeniable.

But the question every aspiring (and even established) creator keeps asking is:

How Much Does TikTok Pay Per View in 2025?

Unlike YouTube, which has a straightforward monetization structure that pays creators based on ad revenue generated from views, TikTok doesn’t have a direct “per view” payment system.

So, we spoke to a bunch of creators and brands and found out:

• The average payment ranges from 2 to 4 cents per 1,000 views
• This translates to approximately $20-40 for every million views
• A video with 100,000 views might earn around $2-4

It’s important to understand that these numbers can fluctuate significantly based on factors like:

• Engagement rates (comments, shares, likes)
• Video completion rate
• Geographic location of viewers
• The total number of creators in the fund at any given time

Here is a quick calculator for you to get an estimate of your earnings.

There are primarily two programs to help you make money on Tiktok:

• Creator Fund (Legacy, 2020–2023): Paid $0.02–$0.04 per 1,000 views (roughly $20–$40 for 1M views). This program has been phased out in most regions.

• Creator Rewards Program (Launched 2024): Pays $0.40–$1.00 per 1,000 views (about $400–$1,000 for 1M views). Longer videos (1+ minute), strong engagement, and higher watch time tend to increase earnings.

So if you’ve seen creators online saying they made $30 on a viral video with millions of views—they were likely under the old fund. Today, payouts can be much higher if you’re part of the new Rewards Program.

How Many Likes Do You Need to Get Paid on TikTok?

TikTok doesn’t pay directly for likes. Payments are tied to views, watch time, and engagement overall.

That said:

• Likes are an engagement signal that boosts reach, which indirectly drives more views.

• To qualify for TikTok’s monetization programs, you need at least 10,000 followers and 100,000 video views in the past 30 days—not a specific number of likes.

So, while likes help your content spread, they’re not the metric TikTok uses to cut you a paycheck.

How Much Money Will You Get for 1 Million Views on TikTok?

Your payout for 1 million views depends entirely on the program:

• Creator Fund: $20–$40

• Creator Rewards Program: $400–$1,000 (sometimes higher for long, niche, or high-retention videos)

This wide range is why some creators complain about low payouts, while others report significantly higher earnings.

How Much Money Can You Make Through the TikTok Creator Fund?

The Creator Fund was the first attempt at compensating creators, but payouts were notoriously low.

• Average: $0.02–$0.04 per 1,000 views

• 100,000 views ≈ $2–$4

• 1,000,000 views ≈ $20–$40

The biggest issue was that the fund was fixed (a set pool of money), so as more creators joined, payouts shrank further.

How Much Money Can You Make Through the Creator Rewards Program?

TikTok replaced the Fund with the Creator Rewards Program (CRP) to fix low payouts.

• Average: $0.40–$1.00 per 1,000 views

• 100,000 views ≈ $40–$100

• 1,000,000 views ≈ $400–$1,000

The CRP rewards longer videos, originality, and higher retention rates, making it more sustainable for creators. Some report $6 per 1,000 views in rare cases.

How Are the Two Programs Different?

In short: The Creator Fund was a low-paying, short-lived experiment. The Creator Rewards Program is TikTok’s real attempt at competitive payouts.

Alternative Revenue Streams on TikTok

Since direct view compensation is relatively modest, successful TikTok creators typically diversify their income through multiple channels:

1. Launch your AI Avatar

If you already have an audience on TikTok — people who constantly ask for advice, tips, or feedback — you can now monetize those interactions using an AI version of yourself.

Platforms like Graphy let you create an AI Avatar that looks, talks, and thinks like you. You can train it on your videos, captions, and responses so it naturally mirrors your expertise and tone. Your followers can then chat with your avatar, ask personalized questions, or even take short lessons — all of which you can charge for.

Think of it as turning your TikTok comment section into a paid, interactive experience that runs 24/7.

• Fitness creators: let your AI avatar give followers custom workout guidance.

• Finance creators: let it answer “how do I start investing?” in real time.

• Beauty creators: let it recommend routines or products based on user inputs.

It’s like scaling you — without being online all the time.

2. TikTok LIVE Gifts

When creators livestream, viewers can purchase and send virtual “gifts” that convert to diamonds, which can then be exchanged for real money.

• Conversion rates vary, but creators typically receive about 50% of the gift value
• Popular live streamers can earn hundreds or even thousands of dollars per session

3. TikTok Creator Marketplace

This official platform connects brands with creators for sponsored content opportunities:

• Rates typically start at $200 for creators with 100,000+ followers
• Creators with millions of followers can command $1,000-$5,000+ per sponsored post
• These deals are negotiated directly and aren’t tied directly to views

4. Brand Partnerships Outside the Marketplace

Many creators negotiate deals directly with brands:

• Micro-influencers (10,000-50,000 followers) might earn $200-$500 per sponsored post
• Mid-tier creators (50,000-500,000 followers) can earn $500-$1,000 per post
• Major influencers (1M+ followers) can earn $5,000+ per collaboration

5. TikTok Shop and Affiliate Marketing

Creators can earn commissions through:

• TikTok Shop commissions (typically 5-20% depending on product category)
• External affiliate programs promoted in video descriptions or bio links

Why TikTok Alone Isn’t Enough

Here’s the catch: TikTok payouts are inconsistent, and algorithm shifts can kill your income overnight. That’s why top creators don’t stop at TikTok—they use it as a discovery engine, then funnel their audience into long-term revenue streams.

Monetize Beyond TikTok with Graphy

If you’ve built a loyal TikTok following, your real opportunity lies in transforming that influence into a knowledge business.

On Graphy, creators are:

• Launching their AI Avatar

• Launching premium courses, e-books, and memberships

• Hosting exclusive communities where fans pay to connect

• Using AI-first tools that handle content suggestions, course design, and automated student engagement

Instead of relying only on fluctuating per-view payouts, Graphy helps you:

• Own your audience (not just borrow it from TikTok)

• Scale revenue with products people buy again and again

• Free up time with automation so you can focus on creating

TikTok is where people discover you. Graphy is where they invest in you.

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