In this blog, you will learn about some effective tips that will help you to get more LinkedIn followers.
Whether you want to build your brand, generate more leads for your knowledge-commerce business, or want to build a community of professionals – LinkedIn is the right platform for you!
But, a lot of creators are not aware of how they can leverage this powerful platform and achieve their objectives. If you think you are one of them, you have come to the right place. As in this blog, we will be sharing some effective tips that will help you to get more LinkedIn followers.
So, without further ado, let’s dive into the ways and see how you can get more LinkedIn followers.
Some effective tips to get more LinkedIn followers
Optimize your LinkedIn profile
Whether you want to get more LinkedIn followers on your profile or your online institute’s page, the key is to make it stand out from the rest.
We understand that you might have hundreds of competitors who would be teaching the same topic that you teach. Still, there are many ways through which you can get more followers on your LinkedIn profile
The key to establishing your brand image as a professional or subject-matter expert is to make your LinkedIn profile discoverable on search engines like Google or Yahoo. To get this done, make sure that you have optimized it in the right way.
Don’t get scared by reading the word ‘optimization’ because on LinkedIn, you can easily do that. Follow these simple steps mentioned below:
- Be very specific about what you do and how you can add value to your readers’ lives. Understand the keywords that your audience will be searching for.
- Analyze why you need to create a profile on LinkedIn (Are you creating it for brand awareness or to generate more leads for your online courses or to interact with your target audience).
Once you figure out these things, craft your bio, headline, and content accordingly.
Create content consistently
The key to get more Linkedin followers is to create excellent content consistently. After understanding your reason for being on the platform, start creating interesting and informative content.
We don’t know if you are aware of this fact or not but, the organic reach of LinkedIn is still far better than other social media platforms like Facebook or Instagram. Hence, you can easily reach your target audience by creating content that will either educate or inspire them.
If you are a newbie, here are some content creation tips that you can follow:
- Create a content strategy and stick to it
- Share educational content around your niche
- Provide data or statistics related to your industry
- Tell people how you can help them but do this in a very strategic way (Instead of saying how you can help them, show them the actual results ie, your learners’ testimonials)
- Leverage the art of storytelling by sharing about your journey of becoming ‘You’
- Don’t post random content. In case you are running out of content ideas, figure out the ways through which you can interact with your audience. (Use the poll feature or ask questions from your audience)
Use relevant hashtags
Figure out the hashtags that you can use to reach your target audience and create branded hashtags for yourself. Combine them and use 4 or 5 hashtags in your posts. This will help you to reach more people who could be your potential learners.
Pro Tip: Make sure that you are not using too many hashtags in your posts.
Mention influencers or brands that you admire
Brands and influencers have a huge follower base. Just imagine if you could make your way and be visible to their followers. Wouldn’t it be great? Don’t you think that getting in front of their network will help you to get more LinkedIn followers?
Well, it will! So, figure out the brands and influencers that you admire or like. Mention them in your posts or comments. This will increase your chances of being noticed by more people. Moreover, if these influencers or brands, share your post on their LinkedIn profiles or pages, it will further increase your possibility of reaching a wider audience ie, their network.
But, make sure that you are not using this tactic frequently because if you do it frequently, it will send out the message that you are doing it only for the sake of getting followers or attention. Hence, be careful.
Build authentic relationships with your followers
Build meaningful relationships and connections with your followers. Don’t just treat them as your followers, treat them as an important part of your online community.
Make them feel important and special by replying to their comments and DM’s. Whenever you reach any milestone, show gratitude to your followers by expressing your thankfulness for their consistent support.
Apart from this, if any of your followers need your help, be available for them. We understand that it is difficult for creators to do it often but, sometimes you can go out of your way and try your best to help them.
Encourage engagement on your posts
Another great way to get more LinkedIn followers is to create content that encourages your followers to participate by either commenting on your post, reacting to it or sharing it on their feed.
Take suggestions and feedback from them or simply ask them to share their thoughts on your post. You must be wondering how you can do that, right? But don’t worry because it is very easy.
- Whenever you are planning to launch your digital products, ask your followers if they would like to purchase them or not
- Ask them about their expectations for your digital courses
- Ask them what type of content they want you to create
- Share the tools that you use on daily basis and ask them if they use the same tools or some other tools
- Share a QnA post. Ask them to drop their questions in the comment and answer all of them
These are some of the ways that can help you to build engagement on your LinkedIn profile. Believe it or not, the benefits of encouraging your followers to interact with your content are endless. By doing this, you can nurture your online community. and establish long-lasting relationships with your followers. Moreover, this is also a great way to increase your visibility on the platform.
Encourage industry experts or leaders to mention your page
LinkedIn is a platform that has a wide user base. From students to working professionals to influencers to industry leaders, everyone is on the platform.
It is easy to reach out to students or professionals but, to be honest, the real task is to get into the good books of market leaders or industry experts. This section of LinkedIn users has a very large professional network and the voices of these experts matter. Honestly, even getting a single mention from them can help you:
- To get more leads for your online teaching business
- To increase your brand awareness
- To get more LinkedIn followers
So, if you can manage to reach out to them and ask them to share your page or something about you in their posts, your life is all sorted. We understand that this is not an easy task to do. But, we are not asking you to do this in the first go. Take your time, build your personal brand, and provide value to your audience. After that, you can think about reaching out to industry experts.
To sum it up:
Getting started on any social media platform is easy but, maintaining consistency is very difficult. Hence, we would recommend you to create a comprehensive social media plan. Stick by it religiously and see yourself growing by leaps and bounds on these platforms.
Even after creating content consistently if you are not able to generate results then follow the tips that we have shared in this blog. We assure you that these tips are very effective and will definitely help you to get more LinkedIn followers.
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