In this blog, you will learn how you can use webinars to launch your online courses in order to drag traffic in your webinars and convert those traffic into your enrollees. 

Sell online course in 2022

Do you know webinars not only help you in sharing your expertise but also let you increase your audience base? Webinars get you the potential learners who are highly likely to want to become long-term students.  

But wait.

Now, are you perplexed with the thought of how you can launch your course online? 

Definitely, you need to share your subject knowledge, you need to sell your course, and want to change your learners’ lives and journey. 

But first, you’ll require a market and an audience to sell it. Indeed, there are infinite ways to promote your online course. But it’s obvious! In fact, a Google search for “how to sell an online course” gets 1.8 billion results.

Therefore, you are bound to get confused. 

From where should you start? From where can you get an audience who is interested in your particular niche?  The simple answer is:

Enter webinars.

Honestly, webinars are the most cost-effective way of promoting and launching your course. It does not help in reaching new audiences but also gets the prospect into the marketing funnel. This implies that webinars have the potential to convert your attendees into course enrollees.

So without further ado let’s get straight into the topic.

Related: Sell online courses from your own website

How you can use webinars to launch your courses

So before we start, a quick note – the following will only be beneficial when you already have created your online course. Because the steps will show you how to sell/launch your course which can happen only after creation.

However, if you have not yet created a course due to arise confusion, you can check a complete guide on how to create an online course. 

But in case you have an online course ready with you then what are you waiting for! 

Let’s get straight into it

Step 1: Choose webinar content.

Determine the topic of your webinar initially.

Choose a theme that is only linked to the subject of your online course, but it should not be solely about the course. Although your webinar intention is to aid in the selling of your online course, it should not be used as a sales pitch.

Being overly promotional is one of the most typical webinar blunders to prevent.

If you concentrate on promoting course sales during the webinar, you may come across stronger than you expect. Whereas only:

  • 17% of sellers consider themselves pushy
  • 50% of potential clients believe the contrary.

Rather, concentrate on a particular piece of information that you can impart to the audience. What do you want your target audience to know? What kind of useful information can you provide them?

Overall, your webinar subject matter should influence the content of your course. Align with the objectives of your audience, and avoid the sales pitch zone.

It’s time to start generating your webinar material once you’ve decided on a topic.

Related: 7 killer ways to validate your course idea NOW

Step 2: Design the webinar presentation

Using a blend of audio and visuals in your webinar presentation is one of the effective techniques to keep your audience engaged.

It’s a scientific fact. What people see retain for much longer than what they read. In fact, people will recall 65% of the information if you utilize both oral and visual content, but just 10% if you use solely audio.

It is always recommended to use slides that include both audio & visuals. On an online platform, you can have access to unlimited free tools and templates. So that which can help you create pro-quality webinar presentations.

Remember. You don’t have to hold high technical skills to graphic designs. Everything is available online in a polished manner.

Take into account that the most captivating webinars are between 30 minutes and an hour-long when. Make sure you give yourself enough time to:

  • Please introduce yourself.
  • Go over each slide in detail.
  • Give a quick synopsis of your topic (we’re talking one slide)
  • The most essential thing is to ask questions. A Q&A session is a great way to learn more about your audience’s problems and objectives.

You’ll be capable of hosting your webinars with the correct webinar platform. That is the next stage for us. Let’s start

Step 3: Pick the best webinar platform for you

Alright, it’s not us but the majority of the creator states that Graphy is one of the top webinars platforms for them.

Just imagine that won’t you prefer an all-in-one webinar and online course platform?

Graphy makes it smoother for their creator to host, create, promote and sell their online content, including webinars and courses. You may host and sell webinars using the Graphy webinar functionality, which is hosted by YouTube Live or Zoom. You can host live webinars on the Grpahy platform itself. You don’t have to struggle across multiple platforms.

With the premium version of the zoom platform, you get all the features that require to host a webinar. Along with that, you get all Graphy webinars marketing features:

  • Landing page builder
  • Advanced scheduling along with pre-notification and welcome message
  • Payment plans
  • Coupons, and more.

You know you can even use Graphy’s email marketing feature in order to market or promote your webinars. 

Related: 3 criteria for choosing the right LMS platform

Step 4: Organize a webinar.

Regardless of the webinar platform you use, make sure you test your webinar equipment before the big day. Test navigating between slides and learning how to use your software’s screen-sharing features.

Are you someone who is timid about public speaking?  Or your apprehensions about giving a presentation extend beyond technical issues!

If you’re battling with self-doubt or impostor syndrome, practicing your presentation in front of friends, family, or just in the mirror might help you feel more secure on video.

Let’s take it straight. Your target audience isn’t looking for someone who is perfect. Rather they will be looking for someone who is engaging and interesting to talk to.

So to organize or host a webinar, you have got two ways:

use webinars to launch your online course

So it depends upon you how to take it forward. You see what goes well with you. Both hold their own space of pros and cons. 

Step 5: Implement an email marketing campaign

Webinars and email are a union made in heaven for online course promotion.

Webinar signups, as previously said, are an excellent approach to grow your email list with prospective customers. Once your webinar guests have signed up for your email list, it’s important to send them a follow-up email to keep the relationship going.

If learners receive promotional materials within an hour after your webinar, they are 60 times more likely to convert. So contact your webinar participants as soon as possible.

Thankfully you don’t have to struggle with sending emails to hundreds or more of your learners one by one. You can shoot multiple emails to your learners in one go. On top of that, you can broadcast an email ahead of the schedule.

Remember: Always give something valuable to your prospects so that they can not deny it. Offer coupons, free webinars, snippets, etc.

Work on the sale of your course in the weeks ahead by contacting your webinar leads.

Keep sharing great content while advertising your course in your next follow-up emails. Incorporate reviews or case studies, provide a discount coupon for them to use at the checkout. Subsequently, direct them to your sales page with a call-to-action to purchase your course. 

use webinars to launch your online course

Related: How to make money as a creator

Step 6: After the webinar do the follow-up

Following up with students after the webinar is also a fantastic strategy. This will enhance the number of individuals who sign up for your course. Because they may have viewed the webinar but did not have enough time to register during that time frame.

use webinars to launch your online course


It may appear to be a difficult task. But following the methods indicated in this post will have you well on your way to designing webinars that your audience will like. Most likely also converting webinar attendees into loyal course purchasers.

For hosting a live webinar you can use an all-in-one platform i.e Graphy. Graphy not only lets you host but also provides you with advanced marketing tools and techniques to drive traffic into your webinar. 

Moreover, Graphy is the only platform that encourages you to build your identity and brand value. That is why Graphy offers you a branded website and mobile app.

So what are you waiting for, let’s get started with just a few clicks!