How to Write Confirmation Emails That Convert? A Step-by-Step Guide

Several creators make the mistake of believing that their mission is accomplished once they sell their course. Well, that’s not the case. There is something known as confirmation mail. So you may think that a confirmation email is an email sent to purchasers after they’ve completed a purchase, but this is more than it seems.

It appears to be a straightforward matter. A confirmation email merely informs the receiver that you’re addressing a certain activity they’ve performed, like purchasing one of your digital content or joining your email list.

Confirmation emails, on the other hand, must convert. Upon reading the email, you would like the recipients to act and engage. So, how do you go about writing these kinds of emails?

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That’s what we’ll talk about now. The graphics, language, and call to action (CTA) you employ to encourage your audience to take action can have a significant impact on your bottom line. And, if you really want to sell further Knowledge Marketplace solutions, you’ll need to know how to develop effective confirmation emails.

Since the topic is so important, without waiting any further let’s get straight into the meaning of it.

Table of Contents

What is the meaning of confirmation emails

A confirmation email is a mail sent by a company to acknowledge a customer’s specific, customized activity. For example, when someone purchases your Elearning, your email marketing system may immediately send a confirmation email to ensure the order was placed on intention. Many confirmation emails offer tedious (but necessary) information like this:

Acquired product’s name.
Price discount.
Mode of delivering the product.
The date of the sale.
Protections or warranties
Refund or return details

Nevertheless, you may make these emails more interesting by including language that persuades clients to complete yet another demand.

Write confirmation emails that convert

Moving white envelopes pour from the keys in this close-up view of hands typing.

Numerous business owners assume that the quantity of their email list is much more important than everything else. Don’t get caught in this snare.

Definitely, having a huge email list is beneficial. Each day of the week, though, quality beats quantity.

You’ll safeguard your reputation and prevent wasting everybody’s time if you utilize email confirmation to assure everybody on your database genuinely expects to receive your emails. You’ll also have a better idea of who your true prospects are.

Luckily, Graphy makes it simple to monitor email signups, validate email lists, and keep your list clean. You may handle your mailing list from the Graphy platform, eliminating the need for numerous email marketing tools, rather than using a third-party provider.

Request a review

User feedback and testimonials are valuable assets in the corporate world. A positive review can give clients who are on the verge of the final push they need to convert. This is because purchasers place higher importance on the recommendations of other buyers than on the views of corporations and businesses.

Positive ratings are desired by all businesses, large and small. Whenever it pertains to Outlook vs. Gmail, for instance, both Microsoft and Google strive to have an advantage over the competitors.

According to data,

Over the last two years, Google searches for “review” have climbed by more than 30%, while queries for “excellent” have surged by 80%.

Nearly 90% of buyers look at the reviews before making a purchase decision.

Only about half of users stated they would buy goods or services from a business with a score of less than 4 stars.

Offer clear instructions for the next steps

Every day, customers receive a large number of emails. Users don’t have the chance (or the interest) to research the brands that they have subscribed to.

Provide explicit next-step recommendations in your emails to enhance them. When your subscribers get your confirmation email, what should they do?

You may need them to validate their subscription or redeem a coupon offer, for instance. In any event, lay it out in plain English directly in the email.

A CTA icon can be used to keep the next action obvious and actionable. A bullet point or numbered list might offer similar benefits if you want users to do many subsequent steps.

Assist prospects in comprehending the procedures required to achieve a goal

People like achieving a specific goal. That’s why gaming is now such a trendy way of connecting with customers and engaging with them.

You begin creating connections with your prospects when you define an objective for them and assist them to comprehend how they can achieve it. A confirmation email is an excellent spot to start a fun goal for your customers.

Market your brand in non-salesy ways

Users dislike being sold to; it seems unwanted and forceful. You don’t require us to convince you of this.

Nevertheless, if you want to offer your online courses, you’ll need to get them in front of potential clients. The key is to do it in a non-salesy, individualized manner.

Create a smart or hilarious manner to showcase your products in your confirmation emails.

Use phrases such as “buy now” or “purchase this product” sparingly. You don’t want to convey the idea that you’re only interested in making money.

By including a reward, validate purchase

The majority of purchase confirmation emails are rather uninteresting. They’re similar to online receipts in that they’re not something you want to see.

You can add a prize to your purchase confirmation emails to make them more interesting. Offer your subscribers a cause to click your email and respond to your CTA.

A complimentary gift, a voucher or promo code, a free month of membership site access, or anything else of worth that you wish to give out might be the reward. Consider something you’d personally benefit from if you were the client.

Emails should be designed with a mobile-first approach

We dwell in a much more mobile culture, but it doesn’t necessarily imply we’re spending hours on the subway. Users are using their smartphones more than ever before to purchase stuff, subscribe to email lists, and complete other tasks.

As a result, your confirmation emails must be responsive to mobile devices.

Increase the open rate of your emails by customizing the subject lines

Whenever it pertains to persuading people to connect with your communication, the subject line is undoubtedly the most crucial component of your confirmation emails. Nothing at all matters if the receiver never reads the email.

Suspense, anxiety, or excitement — or all three — are all piqued by a compelling subject line. This should communicate the email’s information in as few characters as feasible.

You could begin with a few sentences that simply explain why you’re contacting the receiver.

Lighten up on the graphics

Pretty, flashy goods can easily influence both consumers and business owners. Don’t fall into this snare.

Yes, using graphics in the confirmation emails can improve their engagement. You’ll slow down bandwidth usage and overwhelm your audience if you employ several graphics (or photos that are too “rich”).

You want them to concentrate on the content of the email. Anyone who only sees the gorgeous photographs will not leave with anything of worth.

Emails and landing pages should be subjected to A/B testing

Robust CTAs should be included in your confirmation emails as well. Perhaps someone has recently purchased one of your online courses. That’s fantastic! But you’d like them to purchase other courses as well, correct?

A dedicated landing page must be linked to the CTA. It could, for instance, become the sales page for one of your most prominent virtual content. In any case, A/B tests various landing pages to see which one gives the best results.

For each A/B test, just one parameter is changed. You could, for example, alter the subject line, primary graphic, or CTA icon. Test each component separately until you find the ideal mix.

Write as if you were a human being

We’ve reserved the most crucial point for last. Why? We would like you to recollect it for a long time.

Digital communication can appear to be overly simple and impersonal. Even if your emails are addressed to real people, it’s good to start drafting like a robot.

That desire must be resisted. Compose your emails as if you were talking directly to your customer well over the phone or face to face. You’d like to strike across as approachable, kind, and authoritative, right?

That is precisely how confirmation emails should be written.

Convert your expertise and resources into info products you can sell with Graphy

It takes a lot of effort to run your own company.

Moreover, we are confident that the resources and support we offer help our customers achieve success quicker and in bigger numbers. We even provide a 15-day free trial for course creators to try out our platform and ensure it matches their requirements.

Offer Graphy a try when you’ve been planning on selling your knowledge online. You may still be amazed at how quickly you can get your company up and running and begin offering knowledge commerce products.

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