In this blog, you will learn about the Instagram video size guide for 2022 and what you should consider while creating video content for Instagram.
You are posting video content on Instagram consistently but are not getting the desired results. This could happen for two reasons.
The first reason could be that your content is not engaging or interesting. The second reason could be that you are not following the Instagram video size guide. If you think that your content is interesting and engaging, then you need to focus on the latter point, i.e., the Instagram video size guide.
We know that many creators make such mistakes while creating content for Instagram. That’s why we have created this guide to help you out. So, stick to this blog till the end and understand the size and aspect ratios of different types of video content on Instagram.
Instagram video size guide and why you should follow it?
Just like any other social media platform, Instagram also has some basic requirements when it comes to the dimensions of the images and videos. Instagram has laid these guidelines so that you can create and publish content that is not only visually appealing but also has a sense of professionalism.
Instagram’s specifications for video size go beyond mere dimensions. These specifications include aspect ratios as well as the maximum file size.
The time and effort required to adhere to these rules may seem excessive, but it is well worth it. This will improve the appeal of your content, which is extremely important for Instagrammers. Like social media users on all other platforms, Instagram users are picky. If your Instagram videos don’t seem appealing or seem in any way unappealing, you’ll probably lose a viewer in a matter of seconds.
Therefore, as a creator, it is extremely important for you to stick to the rules and guidelines of Instagram while publishing your content.
Now, let’s understand the size of different types of video content on Instagram.
Instagram video size guide for 2022
Instagram feed video size
Instagram’s feed videos are perhaps the most prevalent type of video. These show up as 15-seconds to 1-minute-long videos in your main feed.
They are available in portrait as well as landscape orientations. For these videos, we suggest adopting a 1.91:1 aspect ratio with dimensions of 1080 pixels wide by 608 pixels tall and a 4:5 aspect ratio with dimensions of 1080 pixels wide by 1350 pixels tall.
With Instagram’s recent update, you can now see all of your videos under the reels section. Instagram itself has optimized the size of your older videos with this update.
Instagram carousel video ads size
Don’t you come across carousel video ads on Instagram and keep swiping left till the last video? We know you do that because these carousel video ads are quite engaging.
In fact, the main goal of Instagram carousel video advertisements is to increase interaction. They produce a longer watch time since users can scroll to the left and consume video content. The ideal size is 1080 pixels wide by 1350 pixels tall, with a 1:1 aspect ratio.
So, if you are planning to create an Instagram carousel video ad to sell your digital products, try to record highly engaging content and make sure that you are following the Instagram video size guide.
Instagram story video size
The trend of 24-hour stories was initially rolled out by Snapchat, but Instagram took over it by launching its own 24-hour story feature. Honestly, stories are the most engaging and quick way of interacting with your audience.
Most businesses leverage this feature to connect with their audience regularly. In fact, many businesses publish two or three stories a day. so that they keep coming to the front row and don’t miss any chance of interacting with their audience.
The dimensions for story videos are 1080 pixels wide by 1920 pixels tall. The ideal aspect ratio for Instagram Stories is 9:16. Instagram story videos are 15- to 1-minute long, just like the feed videos.
Instagram reels video size
Instagram is an opportunity seeker. The moment they realize any opportunity, they tap on to it without letting it sway away. The small 15-second videos on TikTok are becoming popular among creators.
Instagram realized that people now love watching bite-sized video content instead of long-form videos. Consequently, they launched reels in August 2020 as a competitive feature for TikTok videos. The ideal dimensions of Instagram reels are a 9:16 aspect ratio and a 1080 pixel by 1920 pixel size.
Instagram keeps on adding multiple features that help businesses increase their reach and engagement rate. With its recent update, you can now create a 90-second reel video, which is very good. So, make the most out of it by putting out amazing content and showing up consistently.
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