In this blog, we will discuss a list of the top 7 sales-boosting website design tips you can implement to increase your website sales.
As an educator and creator, you may have multiple reasons for putting up a course website, and getting sales conversions is at the top of that list.
Any learner signing up for your newsletters, filling up a contact form, or registering for your webinar is a win for you.
However, getting them to enroll in your online course, or buy your product is the ultimate conversion, and your course website’s web design will have a lot to do with it.
For this reason, here are the top 7 sales-boosting website design tips you can implement now to drive sales for your course websites.
Top 7 sales-boosting website design tips
Always keep your users in mind
Always keep your users/students in mind with every decision you make on your course web design. Starting from the course images you choose to the contract forms, every single detail can be a contributing factor to their buying decision.
The UI/UX of your website is paramount to turning web visitors into customers and repeat students ultimately.
If you are unsure about your website having a good user experience, consider Graphy’s robust platform for your course website development.
You no longer have to be bothered about coding and plug-ins. With Graphy, you can very easily develop a fully customizable and branded website and mobile app using the attractive templates available on the platform.
Use simple web design
Try to keep your course website as minimalistic as possible. The study has also rated such web designs as visually more trustworthy and appealing.
To optimize your course web design for increased conversions, consider streamlining it properly. In other words, any unnecessary information should be cleared away.
Additionally, avoid using distracting images, videos, and links. You also need to ensure that the call to action on your website is clearly defined.
A simple design sends a clear message and provides a professional feel to your website visitors.
Ensure price transparency
When designing your course website, always ensure to be upfront and honest about the prices of your courses or digital products.
Don’t hide information or make it difficult for visitors to locate the price page on your website.
Ensure that your learners can see the total amount, including GST and discounts before they purchase your online course.
Use high-quality images
One of the sales-boosting website design tips that can positively impact your conversion rate is the usage of HD images on your website. Boost your website design with high-quality images and videos of your online course.
High-resolution images and videos are a must since blurred or pixelated pictures may turn away your potential learners, thinking that your course isn’t that valuable. A photo carousel of online sessions, LIVE classes, and snippets of courses is a good idea.
This would ensure that users click through and check out multiple product angles. To facilitate this, you can add a pop-up box which is a wonderful feature where people can zoom in on a particular image to get an experience of what they can expect if they choose your product.
Add positive testimonials and course reviews
This is a very helpful statistic that can be used to your advantage. You can promote the conversions and sales of your online course with proof of people who have already associated before.
Research has shown that eight-one percent of users read reviews before purchasing a course online. It is an effective strategy in web design to include product-centered testimonials and review directly beneath the description of each product.
If you’re a course creator on Graphy, this step of adding testimonials and reviews gets a lot easier for you. Once you set up your courses on Graphy and launch them, they will be available to learners for purchase.
Each learner who signs up on Graphy for your course would be able to rate & review them.
However, individual ratings & reviews won’t be visible publicly on your course website unless you approve them from your end.
You get the entire control and thus, using this feature you can prevent fake reviews & ratings and would only entertain genuine and honest positive reviews on your course website.
Ensure your website is mobile optimized
You can also focus on making your course website mobile friendly. It is one of the most followed sales-boosting website design tips.
Mobile optimized websites are paramount in today’s digital era. With everyone being glued to their smartphones, the majority of websites are being opened and accessed from mobile devices only.
Hence, one of the biggest mistakes you can probably make is failing to ensure that your course website is mobile optimized.
The right kind of responsive mobile layout allows your course website to adapt to any kind of operating system or screen. Thus, you don’t need to worry about making a whole separate mobile version.
Many successful creators on Graphy understand the importance of mobile optimization and thus they use our platform to launch their courses on both websites and mobile apps.
In just a few clicks, you can set it up using various design elements on Graphy. However, if you wish, you can also design one for yourself and have a set theme of your own.
Standing out from your competition quickly with consistent branding across all your course pages. Ensure that your logo is prominently seen on each page of the website. Also, keep the fonts and color scheme you choose uniform throughout.
Nobody wants to click on a new page and feel like they have landed on an entirely different website. Thus, the same navigation and positioning of elements like the menu should be maintained across all pages.
However, if you are on Graphy, branding is probably the last thing you need to worry about. Our platform ensures the display of consistency and trustworthiness through a fully white-labeled branded website and mobile apps.
Integrate your domain name & launch your course under your brand’s name. With our platform being fully white-labeled, you can build a learning platform that is completely yours, with literally all the power of adaptive technology at your fingertips.
Increase conversions with an excellent website design
Join Graphy as we offer a more holistic approach to your online teaching business. We provide features to optimize a framework for you to follow.
Using the advanced features on our platform you can create a self-paced and instructor-led space, ensuring interactive virtual learning experiences with highly engaging multimedia content.
We hope that our insights on the 7 sales-boosting website design tips have helped you. However, remember that web design, traffic, and sales are all correlated. And thus, if any of these elements are disturbed, your course website might be at stake.
However, our robust solution for educators and creators is a one-stop-shop for all. We help you to launch branded course websites and mobile applications that convert.
Additional benefits of using Graphy include:
- Using a custom domain to host courses.
- Build completely white-labeled Android and iOS apps.
- Simple UI & UX
- Easy drag and drop Website Builder.
- Affiliate programs are available where students can make revenue by becoming your affiliate.
- Launch unlimited courses, digital products, quizzes, assignments, podcasts, memberships, and more.
- 24/7 phone support in all the plans.
- Integrate both local and international payment gateways.
You need to know that there isn’t a set criterion to boost sales and attract new customers/learners to your course website. It’s rather a combination of using various elements of web design.
However, we encourage you to choose a course builder platform that aligns with you on this and collectively put efforts into accelerating your content, impressions, leads, and conversions ultimately.