In this blog, let us take you through everything that makes podcasts an effective marketing tool and how you can sell online courses using your podcast.
Gone are the days when one used pamphlets, newspapers, and other such traditional modes of advertisements to market their course. Today is the era of online courses and we see more and more educators trying to reach a diverse audience through their courses. If the virtual world is where you launch your courses, this is also the place where you will market them. Right?
That being said, you might have already engaged in paid ads on Google, launched a social media campaign to promote your course, and tried all that you could and now must be thinking, “what else”. If you are also someone trying to wrack their brains trying to find an answer to this, we are here with an efficient answer.
The one-word answer is Podcasts. You must all be aware of what podcasts are but confused about how exactly it helps you in marketing your course. So, let us take you through everything that makes podcasts an effective marketing tool and how you can sell online courses using podcasts.
Sell online courses using your podcast
Today, podcasts are definitely in trend and are gathering a huge base of loyal audiences for themselves. The reason being how easily accessible it is and how conveniently one could listen to it in their own time. If you look around, you can find a podcast dedicated to all the possible themes out there, including the ones that discuss politics to ones that read spooky/horror stories to its listeners. So, there is no reason why you shouldn’t create one dedicated to your course to attract interested people who would then want to invest in your course.
To convince you in favor of creating a podcast, with our experts at Graphy let’s figure out how to sell online courses using podcasts.
Use the accessibility of podcasts in your favor
First comes accessibility. The way you can listen to music whenever or wherever, may it be while traveling in public transport, while performing a leisure activity, when doing household chores or in your spare time, you can listen to podcasts too. What adds to this accessibility is the conversational tone that it adopts, no use of jargon but the topic conveyed in an easy-going and fun manner.
Also, if you are an online educator, creating a podcast won’t be a difficult task for you. You just need a good quality voice recorder and access to the internet and when it is coupled with your in-depth knowledge of the field, you are all set to create a podcast.
Podcasts are easy to create and are easily accessed by your target audience, so, there is no reason why you shouldn’t try your hand at podcasting to sell your online course.
How to improve podcast accessibility
While accessibility is one key feature of podcasts, to make sure that you do your best towards selling your online course using podcasts, here are some tips to follow:
- If you are launching a podcast on your website, make sure that your website is accessible to all. If you have queries on this front, you can get in touch with our design experts at Graphy and have them help you design the perfect website for yourself.
- Make sure that the media player that you are using is easy to use with clear navigation buttons like play and pause.
- You can launch a transcript version of your podcast too. On those days when you forget to take your headphones along, such transcripts could keep the momentum going for your loyal audience.
- If creating video-from podcasts is a possibility for you, you can try that too as we humans are a bit too inclined towards visuals.
If the podcast that you launch stands tall on all these grounds, it will be accessed by a larger population and promote your course in all ways possible.
Establish a solid customer base with podcasts
We all have second thoughts when we enroll for an online course. We find ourselves amidst questions like: would the teacher be good enough? Will the course be worth my time and money?
The easiest way to reassure all your potential students is to give them a glimpse into the course that you are offering, your teaching style and the methodology that you would adopt.
And how do you do that most effectively?
As a prospective student, what would you want more than a trial run through the course that you are planning to enroll for? And this is exactly what you will offer to them through your podcast. Also, this will showcase your teaching skills, and how good you are at it and help create a loyal customer base who will most probably enroll for your course once you launch it.
This works better than any advertisement or marketing campaign because here you are using your skills to back up all your claims regarding your course and that’s exactly why we recommend you to sell your online course using podcast.
Focus on content, the customers would follow
Remember that your podcast is going to be the spokesperson for your course, so don’t just create a podcast for the sake of it but give it your best and ensure that you send across the vision behind your course through it. Simply because unless people find your podcast interesting and informative, they won’t invest in your course.
Let professionals vouch for your course via podcast
How likely are you to enroll in a course in let’s say music if a musician you admire, vouch for it? In a moment you would be convinced to ignore other competitors and choose that particular course. That is exactly the reason why all leading brands sign celebrities as their brand ambassadors. Also, people tend to invest their time in a new program when they see a familiar face that they appreciate and trust.
So, rather than going to all the ends to promote your course, you can take this route and create credibility for your podcast and then your course in the concerned market.
Now, you might not have such contacts so you can instead:
- Interview budding talents or researchers in the field and strike an interesting and captivating conversation with them in your podcast.
- Contact industry professionals via social media or email and impress them with your idea and convince them to be a part of your podcast.
- Make use of your contacts. Anyone who is connected to the industry or subject that you are targeting via your course in some way or the other can be a significant guest for your podcast. It could be your teacher, fellow students who are deeply involved with the field, or so on.
So, if you are planning to sell online courses using your podcast, do thorough research and figure out which personalities could be a valuable presence for your podcast and give it all to bring them to the picture. Prepare a convincing pitch and reach out to them.
Introduce your course in the insightful and fun way
The creative space that a podcast offers, no other medium does. Even if you are introducing your course through a social media post, a Google ad, or even through a small video there is only much you can do within the limited space. But when it comes to podcasts, you can present the objective, vision, and methodology of your course in the most interesting way possible.
Bring in humor, share interesting facts about the concerned subject, go for pictorial representation, basically give all the viewers/listeners a glimpse into how your course would be different from similar courses available in the market.
Also, this is where you can showcase your presentation skills, if you can keep your listeners hooked throughout the sessions and are able to offer something valuable, then that reflects how your online lessons are going to be. And as a student, how good your teacher is at interestingly communicating things becomes the USP.
So, take the podcast as an opportunity to not just share insights about the course but also to present your skills and knowledge as an educator/teacher.
Sell your online course, the modern way with podcasts
With this ends our list on how to sell online courses using your podcast. And in case you are struggling with anything related to your online course, you can reach out to our experts at Graphy and they would be happy to help you out. With us, launch your website on a trusted and reliable platform, create content with a high conversion rate, learn the art of engagement, and launch your course website & mobile apps.