In this blog, you’ll learn about 7 social media trends of 2023 and beyond which will help you in achieving your marketing and social goals.
Are you interested in utilizing the most recent social media trends? Are you in need of professional advice to assist you in putting your marketing strategies on the proper course? Graphy has researched and compiled some of the best social media trends for 2023 and beyond. These trends will help you create marketing strategies for the upcoming calendar years.
Most individuals spend a significant portion of their days on social media. Facebook alone has 2.39 billion monthly active users. So it would not be overstating to say that our daily routines now cannot exist without social media.
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Your audience has hundreds of platforms available to them. They can choose anyone. So you need to pick carefully where to meet them and maximize the potential of social media marketing to reach a wider audience.
Graphy has prepared a list of social media trends to help brands continue growing in popularity in 2023. Also, it will help digital marketers prepare a solid social media strategy and stand out from competitors.
Table of Contents
- 7 social media trends for 2023 and beyond
- Reels will take over a large part of Instagram
- TikTok will continue to grow huge
- Facebook ads’ dominance is persistent
- Video content will take over social media
- LinkedIn is moving forward with videos and becoming more creator centric
- Companies will be required to invest in paid marketing campaigns
- The podcasting craze will increase among youngsters
- Online courses in the education sector are rapidly increasing
7 social media trends for 2023 and beyond
Here we have listed 7 social media trends for 2023 and beyond. These trends will continue to grow, and companies following them will have a larger market to cover.
Reels will take over a large part of Instagram
Instagram has previously declared that it was exploring a feature that would convert all video posts into Reels. And allows users to create reels using public videos and photographs. The goal appears to be pretty straightforward.
Although the company claims that static posts will still exist, how much importance it intends to accord these posts is unclear.
Reels are typically the best-performing organic and paid ad creatives. Especially those that feel more genuine and don’t look like regular advertisements. You can use reels to market your products and services in multiple ways.
However, all reels must add value to your audience and be cleverly connected to your product and services.
Following different trends blindly without ensuring that your content is aligned with marketing objectives won’t get you anywhere.
For instance, if you are selling a product, you can create reels showcasing it and upload it on Instagram.
The other aspect of Instagram Reels is influencer marketing. You can collaborate with an influencer to create a reel around your product or service and share it with their audience.
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TikTok will continue to grow huge
Instagram is the most loved social media platform by users and marketers alike. It expanded rapidly, had the best ROI, and many people used it. But TikTok is about to surpass it.
In September 2021, TikTok exceeded the 1 billion user threshold. That elevated it to the seventh-most popular social network globally. Why does this matter so much? There were only 689 million users in January 2021. Yet, in less than a year, it has shown a growth of 44%.
Even more fascinating, TikTok entirely dominates Instagram’s short-form video content reels, according to Google Search Trends.
In the past two years, TikTok has introduced many business features for brands looking to market products on TikTok. It includes TikTok ads and the creator marketplace.
Go and create an account for your organization on TikTok. Explore the features and learn about marketing strategies. Then, gradually start posting about your services.
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Facebook ads’ dominance is persistent
Social media advertising may be challenging. However, in this rapidly changing environment, you need to be on the correct platforms rather than ones going out of business.
You would believe that Facebook’s users are abandoning it due to recent news stories and changes. But it is not the case. Facebook advertising is still prevalent and plays a significant role in the social media strategy of many companies.
For over ten years, Facebook has been an insanely effective advertising tool. Because of its large user base, Facebook has maintained its relevance among brands. And Facebook will continue to dominate the market in upcoming years. Here with Facebook, we are mainly referring to the Facebook social media app and the apps that come under Facebook, including the most popular Instagram.
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Video content will take over social media
Video content is one of the most preferred content types, and if you are not creating video content, you are already missing a large marketplace.
Social media will soon be dominated by videos, and those who fail to see this will struggle. But it’s crucial to remember that long-form material is no longer the preferred format moving forward, except in the case of YouTube.
The popularity of apps like YouTube Shorts, Instagram Reels, and TikTok proves that people prefer short-form videos.
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LinkedIn is moving forward with videos and becoming more creator centric
LinkedIn was created as a platform for professionals. Last year it turned 18, and after that, they shifted towards creators.
To acknowledge the contribution that content creators make to the network, LinkedIn created Creator Mode for personal accounts.
A platform that is typically considered a destination for job seekers gains an additional dimension thanks to those who start dialogues and discussions.
Users can go live and also create a newsletter. This shift toward growing a subscriber method prompts ideas for potential platform monetization in the future.
We predict that LinkedIn may move towards short tutorial videos, which would support the expansion of the LinkedIn Learning platform and increase training in skills development.
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Companies will be required to invest in paid marketing campaigns
With the increased competition in the market, it has become difficult to gain organic reach. Therefore, paid advertising will become critical for every organization looking to reach more people.
According to data from Hootsuite, a Facebook post’s average organic reach is just a little over 5%, so it seems to make sense that paid advertising will become necessary. And this applies to every other social media platform as well.
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The podcasting craze will increase among youngsters
With so much competition in the social media market, It isn’t easy to imagine that there is an opportunity for podcasting to expand.
Of all the content creation forms, audio podcasts, related video versions, and live streams have experienced a meteoric rise in popularity. Content creators are inviting experienced professionals to share their experiences with the audience. Also, people are enjoying these insightful podcasts.
According to Edison Research, 116 million Americans aged 12 and older consume podcasts regularly. This number will continue to increase in 2023 and in the upcoming calendar year.
There are increasingly more specific niches as there are more podcasts available. Brands no longer have to spend thousands of dollars on massive media buys through ad networks to reach billions of individuals, only some of whom are genuinely relevant. Instead, you can choose a niche and select a podcast. You can connect with the host for paid promotion of your brand.
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Online courses in the education sector are rapidly increasing
Like social media trends, there are some critical trends in the education sector as well. Out of which, the online course is the most important one. We have seen massive growth in digital learning content after the pandemic. Users prefer to learn new skills from the comfort of their homes instead of running behind on class schedules. Therefore, it is essential to shift towards online learning platforms.
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