The Most Popular Instagram Hashtags You Should Know

March 6, 2025

For example, the hashtag ie, #LikeAGirl used by Gillette got all the attention. It was used very strategically by the brand, which was aimed to break the stereotype that was used to target men by saying ‘you are doing a certain thing like a girl. Gillette used the same term and presented it as something positive and rewarding. This hashtag represented that ‘like a girl’ is a sign of strength and not a weakness.

That’s exactly how you as a digital entrepreneur are supposed to create and leverage hashtags that will help you to maximize your reach and deliver the message to your target audience. But, if you are not aware of the most popular Instagram hashtags that you should use, then this blog is for you.

As in this blog, we will share some of the most popular Instagram hashtags that will help you to increase your reach and followers on Instagram. But before knowing the most popular Instagram hashtags, let’s understand what are the different types of hashtags in the first place.

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Table of Contents

What are the different types of hashtags?

You can see thousands of commonly used hashtags on Instagram. These commonly used hashtags are used by millions of people in a single day.

But, sometimes you need to use hashtags that are relevant to your brand and deliver a targeted message to your target audience. The advantage of using niche-specific hashtags is that the competition is very less. Consequently, you have more chances of ranking higher in the search results.

Basically, there are four different types of hashtags:

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1- Brand Hashtags

These are the type of hashtags that are created by brands for building brand awareness.

For example, the hashtag used by one of the biggest e-commerce brands Myntra ie, #MyMyntraLook encourage people to post their pictures whenever they wear clothes, accessories, or shoes that they purchased from Myntra. People who use this hashtag get featured on Myntra’s studio.

This is one of the best strategies to get more user-generated content that brands can publish. Moreover, when a person uses a brand hashtag, it will be seen by many other people as well and if they like the product, they may purchase it. Consequently, the brand will end up selling more products.

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2- Category Hashtags

Category hashtags are more niche-specific hashtags. To understand this, let’s take our example: Graphy is an online course hosting platform that allows creators to create, market, and sell their digital products all around the world.

So, on our social media platforms, we use specific hashtags like #OnlineCoursePlatfrom, #SellOnlineCourses, #CourseCreators, etc. These hashtags help us in distinguishing ourselves from other brands that are in the same industry as us.

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3- Event Hashtags

As per the name, these hashtags are used to market or represent a particular event. For example, the Indian Premier League 15 and for sponsorship reasons, it is known as Tata IPL 2022.

The #TataIPL hashtag is being used to market the event. People are following this hashtag to know more about the latest news and updates on the IPL 2022.

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4- Campaign Hashtags:

Campaign hashtags are used by brands whenever they run any new campaigns. These types of hashtags are used for a short period of time. And you can see new campaign hashtags from a brand like Amazon very frequently. Because they come up with new campaigns month after month.

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The Most Popular Instagram Hashtags You Should Know

To sum it up:

There are thousands of hashtags that you can use. The mistake that many people commit is that in order to rank they use all the most popular Instagram hashtags in their posts. But, in order to rank you should use a combination of very popular, less popular, and very less popular hashtags.

Moreover, we would recommend creating hashtags that represent your online teaching business. And if you are serious about building your brand and establishing yourself as a subject matter expert, you should launch your online courses on an all-in-one course hosting platform like Graphy.

We will help you in building and launching your institute’s branded mobile app as well as the branded website. So, what are you waiting for? Sign up on Graphy today!