In this blog, we will share with you a few useful tips to improve your writing skills for business.
Today, there are not one but several factors that determine the success of any business. While the product you build and the services that you offer is the key player, it also matters how you present it all to your target audience. Basically, how you spread the word about your business.
That is what takes us to the art of business writing. Writing comes at the core of any business. The business emails that you write, the social media posts that you curate for your business, website content, blogs, business proposals, sales copies, marketing copies, and course descriptions, all demand a certain level of proficiency over the written word. Because if they are not written in a professional and convincing manner it can bring down the credibility of your business.
Well-written business copies:
- Help build a credible brand reputation.
- Makes space for effective business communication.
- Help promote your business in an efficient manner.
- Spread awareness about your business.
- Enable the creation of an informative online presence.
That does sound like the job of an expert, right? But you don’t have to worry because writing is a skill that can be learned. And to trigger this learning process and help you write business copies like a pro, from our team at Graphy, we have brought for you a few tips to improve your writing skills for business.
Before we begin, let’s have a look at different types of business writing:
- Business proposals
- Marketing Copies
Once you get a hold of business writing, you would be able to write all these business copies in the perfect manner.
So, let’s get started with our tips to improve your writing skills for business
Improve your writing skills for business: Tips
Know your target audience
The first step to improving your writing skills for business is being familiar with your target audience. As a writer, you will always be writing for an audience. So, to make sure the copies that you write an appeal to the ones receiving them, you have to keep your audience in mind while writing.
For instance, if you are an online educator offering a course in music and are marketing it using a written copy, you have to be sure that it resonates with all the music enthusiasts out there.
The tone and language should be such that the moment they read your email campaign or social media post, it strikes their curiosity and interest and make them want to know more about your course.
Tips to write for your target audience
- Find your hooking point and frame your content around it.
- Know how your product/service would cater to your target audience and make sure that this point stands out.
- Be formal in your approach but adopt the language of your target audience. Research the kind of words, jargon, and phrases they use and incorporate them into your content.
- Put yourself in their shoes and try to understand what they might be looking for. Identify the most trending searches in your niche and form your content around it.
Always stick to the point
We all love stories but when it comes to business writing we all expect it to be direct and precise. The moment an individual starts reading your content, the message should reach them straight and clear.
Unlike a story where you build the tension and save the climax for the last, your business copies should introduce the readers to the crux of your content at the beginning itself. Unless they know what you are going to offer, your target audience would have no reasons to stick till the end.
According to recent studies, a human’s attention span is not more than 8 seconds. And if through your content you are not able to grab their attention in these 8 seconds, they will never invest their time in your content.
- The introductory paragraph should have a creative edge but at the same time be informative and factual.
- Decide a focal point and base your entire content around it. The content should be informative but the receiver should not be bombarded with multiple ideas at once.
- Your content should have a proper flow to make it engaging.
- Keep your customer/audience at the center of your writing. Write about how the product/service would benefit your target audience.
So, one important tip to improve your writing skills for business is to write with a clear intent and that intent should always stand out. What you need to do is find the intent or message and then frame the rest of the content around it.
Avoid jargon and use simple language
If your target audience cannot understand what you are writing, would they ever invest in your products or services? No, right?
While using flowery language does help showcase your skills, it is completely unfavorable if your target audience is unable to understand the intent and relate to it. So, instead of using long paragraphs and sentences, write shorter ones, use bullet points and adopt a conversational tone.
Seven C’s of effective business communication
Make sure that your content stands tall on all these grounds and you would naturally improve your writing skills for business.
Read and research as much as you can
For a business copy to be well-written, it has to be well-researched. Without proper research, your writing would lack substance and fail to serve the purpose that it was meant to. So, before you write any business copy, read, research, and form a proper strain of thought. That way your content would be informative, have a proper flow, and wouldn’t seem fragmented to the readers.
For instance, if you are curating content for your business website have a look at your competitor’s pages and:
- Grab the tone that they have used.
- Identify the keywords they have incorporated.
- Have a look at the pages/ sections they have included
- Read through their blog section.
This will give you a basic idea of how to structure your website.
Now, if you are an online educator and are looking for an easy and efficient way to create your own website, you can avail yourself of Graphy’s diverse features and build your custom website with us in the most hassle-free manner.
Engage in multiple re-reads and edits
If you are trying to improve your writing skills for business, revise your content draft several times before you publish it or send it through to your audience. It’s natural for humans to make mistakes and such mistakes will find their way to your written business copies too.
As a writer, you won’t be able to write a perfect and error-free copy in the first go but you can arrive at such a copy with multiple edits and proofreads. So, once you have written your first draft, keep it aside for a while and then proofread it with a fresh mind. That way, you would be able to track all the errors in terms of grammar, tone, and consistency and rectify them.
Today, tools like Grammarly assist you with a thorough edit so you can rely on them for your proofreads. But make sure to go through it all manually to ensure perfection on all fronts.
Tips to proofread your content
- Crosscheck facts.
- Ensure consistency in tone and in the language variant used. For instance, if you are using British English, make sure to use it throughout your content.
- Read through and make sure that the tone and content are not offensive in any way.
- Look for grammatical or syntactical errors.
- Verify spellings of names, products, and places.
- Check for formatting errors.
Writing an error-free copy is quite important because basic grammar or spelling errors could bring down the credibility of your business. So, make sure to keep such errors far away from your emails, business proposals, marketing copies, etc.
Create a balance between facts and creativity
Business writing should be professional in nature and professionalism demands factual insights. But these facts need to be woven together in a creative manner. That is exactly why to improve your writing skills for business, you should try to maintain a balance between facts and creativity.
So, collect all the information that you need to include, create a draft, and put it all together into a creative piece. That way, your content would be informative and at the same time engaging.