Top 20 ways to promote your digital products in 2023 [Updated]

Are you ready to promote your digital products? But worrying, how can you do it? Don’t worry. Graphy will teach you how you can promote and sell your digital products online. However, many people ask us, what is a digital product? And why should a knowledge entrepreneur concentrate on digital products?

Here is the answer. Selling digital products is a low-cost and easy way to open a new income stream. Therefore, diversifying your revenue and discovering new ways to make it from home is a smart move.

Let’s take the first move and discuss it in depth.

Meanwhile, keep your pen and paper ready to note down the best 20 ways to promote your digital products.

Let’s deep dive into this topic.

20 creative ways to promote your digital product in 2024

As a knowledge entrepreneur, your job is not only to create digital products but also to make sure your products reach the right audiences. Creating a digital product is easy but selling is challenging. Use the right strategies and methods in a creative way that reaches your audiences.

Before explaining how to market it, first understand what a digital product is.

What are digital products

Digital Products are any virtual items and are intangible. You can sense it but can’t touch it. Let’s take an example to understand better. Suppose you are a content writer and you take online courses on how to become a content writer and how to start writing etc. Therefore, as a content writer, you can create your digital products like – One day course to become a copywriter, how to write effective email copies or how to make the first 1000$ with writing, etc. These are your small digital product. And you can create the lessons or chapters in audio format or video format. It is completely your choice. Later think of the strategies for how you can market your digital products and sell them to your existing audiences or new ones.

However, your goal as an entrepreneur is to create more digital products and convince your existing customer to buy them. That’s how genuinely wealth becomes achievable.

Here, we will discuss 20 creative ways to market digital products in your online store.

1) Selling through your website:

The best way to promote and market your products is through your website. If you don’t have your website, you can create one using Graphy. Graphy helps you build a beautiful no-code website in less than an hour. It is one of the most suitable places to create, market, and sell your digital products.

2) Marketing through marketplaces

Marketplaces like Amazon takes a huge cut of your profits in exchange for the consumers. Where you don’t have any control over the branding. Whereas, marketplaces should be considered a marketing channel to complement your storefront. But it is a great way to develop leads that you can move to your online store for larger purchases and subscriptions.

3) Email marketing

Email is one of the most invariably effective channels for gaining new customers and can start working right away. That’s why you should be using email to boost your account. However, it doesn’t mean you need to expend all your time writing and sending emails. Make it effortless. Set up a cluster of automated email campaigns that are developed to increase your revenue.

There are many other ways like:

You can Email your new subscribers and offer them a discount to shop.
You can Email new customers a post-sale to up-sell.
You can also Email visitors who left their cart and remind them to finish their purchases.

4) Affiliate programs

If you’re floundering to make sales consider adding an affiliate program to your store. Affiliate marketing programs allow other people to advertise your product for a commission. You have to pay them if they make a sale. Affiliate programs generally work by creating a custom URL for promoting your products and you’ll be able to track who is driving sales.

5) Facebook custom audiences

Today billions of people are on Facebook. And as an advertising platform, it offers targeted opportunities for running paid ads. Facebook Custom Audiences is a good way to advertise a product. With Facebook Custom Audiences, you can promote to your website and email subscribers. These ads are very effective.

6)Facebook shop section

You can take your Facebook marketing one step ahead by adding a Facebook Shop Section. This choice makes it more comfortable for people who discover your digital products on Facebook and buy them. If you have your own website, add to your Facebook page as a sales channel. In this way, you create your own Shop on your Facebook page where audiences can learn about your digital products, read the testimonials, and look at the pictures. It is another best way to promote your digital products.

7) Search engine optimization

SEO delivers one of the few opportunities to build predictable web traffic. An adequate search strategy applies to conducting keyword research to optimize your site and build links back to your website. This will help people to discover your website.

8) Referral marketing

Referral marketing is known as word-of-mouth marketing. It is one of the old tactics of marketing. Here, generally, people talk about your product in a way that will drive attention and sales. But today, you can use the web to push more referral marketing.

9) Blogger outreach

If you don’t have your own community, you either have to pay to drive traffic to your website or tap influencers. Blogger outreach is a fantastic way to build prestige around your digital product. Ask bloggers to feature or review your product and in return, you give them a commission.

10) Blog posts

Blogging is a wonderful way to promote your products. With the right strategy, blogging can be a useful way to drive traffic. However, use your own blog to drive traffic and promote your products. This is effective with zero budget.

11) Instagram

Instagram has millions of active users every day. It is one of the best platforms to promote and market your products. Building your own followers is perfect for promoting products. There are several ways to use Instagram to boost your store. You can share compelling images of your digital products, share how your audiences are gaining from your lessons and show the value you have provided. Use Instagram stories; boost your post, etc to promote your products.

12) YouTube

YouTube has evolved and has become one of the world’s largest search engines. Today, YouTube videos are search engines like Google. This offers a huge traffic possibility. You can promote your products with attractive and helpful videos. By creating a branded channel, with your own videos, you can promote and talk about your brand, your online course, digital products, and memberships.

13) Conduct a contest

Contests are an easy and affordable way to bring your brand in front of audiences. By giving away your digital product or courses you can get in front of the right kind of people. However, make sure about the platform, messaging and the measures people have to take to enter your contest.

14) Selling digital products on an E-commerce platform

Shopify has become one of the most popular e-commerce sites. Using their digital downloads plugin allows you to offer digital products in your store. When someone purchases a digital product, they can download the product and receive a link to download it in their email. You can even add online courses built on Graphy to your Shopify store.

15) Marketing with an online course and membership platform

If you’re ready to make and sell online courses and want to keep all of the revenue for yourself, then use the Graphy platform. Graphy is designed for independent course creators who want to teach to their audiences smoothly without losing their revenue. Graphy shares marketing tools to market your digital products, online courses, etc.

16) Pinterest

Pinterest is the place to be to buy or sell products online. It is a great place to promote products that photograph well. Optimize your pins by posting using the right keywords, and using captivating images. You can also run contests to grow your reach and make sure you use enable-rich pins.

17) Pinterest buyable pins

Take your Pinterest marketing to the next level by letting Buyable Pins. This choice makes it easier for Pinners to buy products they see on Pinterest. You can promote buyable pins by adding your Pinterest Channel to your Shopify store.

18) Reddit advertising

Today most businesses don’t use Reddit ads, they are quite effective. It is most profitable because the cost is lower, and the possibility to stand out. Try promotion on Reddit to promote your product. You can create a sponsored post, talk about your product and offer a discount.

19) Instagram stories

To generate sales, tell the story of how you thought to create your digital product. What does it do and how it can help your audiences? Paint a picture when narrating the story, and find a way to arouse customers’ emotions. Explain to them how your product can solve their problem and promote it in such a way that triggers their emotions.

20) Have an influencer host a takeover of your stories

Look to step up your marketing on Instagram then collaborate with an influencer. Then, for one day the influencer will host an Instagram Stories, and then naturally they will incorporate your product. This is one of the key ways to promote your digital products.

Our platform is continuously evolving and innovating with new features and experiences for creators. Graphy has over 30,000+ creators who have successfully launched their online teaching business and are completely satisfied with our platform.

Top 20 ways to promote your digital products in 2024 [Updated]