In this blog, we will talk about the strategies to market online course that top creators use.
As a digital entrepreneur, it is very important for you to understand that creating awareness for your digital products can turn the table in your favor.
You won’t believe it, but by creating awareness for your online courses you can pave the way for yourself to become a successful edupreneur. We are saying this because we have seen a lot of our #GraphySuperCoaches generating tons of leads by doing their creating awareness for their online courses in the right way.
So, if you are also looking out for ways to create awareness and generate leads for your online teaching business, you have come to the right place!
As in this blog, we are going to share 5 tips that will help you to build your brand by creating brand awareness which eventually will help you to generate more leads for your online teaching business.
But, before diving into the ways of how you can create awareness and generate leads for your business, let’s understand what is brand awareness and how it can help you in generating leads.
What is brand awareness?
Many people think that brand awareness means talking and boasting about their brand all the time. But, do you think that it works?
Honestly, it never does, In fact, it is the fastest way to destroy your brand by annoying people by continuously talking about it.
Let us explain, what brand awareness is with the help of an example. So, think that you are planning to purchase a premium, best-in-class smartphone for yourself. Just think about the brand that you want to purchase.
Alright! So, now we can tell you the name brand that you are exactly thinking about.
Isn’t it an iPhone that came into your mind when we asked you to think about purchasing a premium smartphone? Aren’t you nodding your head?
Now, you must be thinking that how we get to know about it. But, it is very simple because Apple has established a very reputed brand image in the market. Almost everyone is aware that they are into the business of selling premium plus best-in-class smartphones.
That’s exactly what brand awareness is all about. It means talking about your beliefs, values, and business in the most strategic way and developing trust in the minds of your target audience. And when you create awareness for your brand in such a way, you will automatically generate consistent leads for your online coaching business.
We hope that now you understand how brand awareness and leads are connected with each other. So, without further ado, let’s figure out the top 5 ways to create awareness and generate leads for your knowledge-commerce business.
Table of Contents
Top 5 ways to create awareness and generate leads
1) Leverage social media
We are living in the era of following the latest trends on social media. That’s what you can leverage to create awareness and generate leads for your online teaching business.
Use social media in the most strategic way so that it can help you to acquire more and more followers which later may convert into your learners and lifelong fans. You can do this by:
- Sharing informational posts
- By engaging with your followers on a regular basis
- By showing up consistently
Moreover, you should run social media contests and provide free gifts (your free course or 1-month access to your membership site) to your followers. Believe it or not but this is one of the best ways to create awareness. Because everyone loves to get free gifts and rewards.
Hence, in order to get that they will engage with your post and follow the guidelines to get the free gits. Wherein in those guidelines, you can tell them that to win the reward it is mandatory to follow your account and tag 3 of their friends in your post. So, if someone wants to participate they will have to follow your account and tag 3 of their friends. Consequently, this will lead to brand awareness.
2) Use the art of storytelling
Today, people want to connect with people who are running the brands. They are not interested in automated content anymore. So, start showing up!
Tell your story to the world. Tell them what made you – YOU. Share your struggles, success, and failures with them. Learn the art of storytelling and leverage it in the best possible way. The best part about storytelling is that it helps in connecting with your audience at a very deeper level and most importantly it makes you memorable.
So, if you want to create awareness and generate leads for your online teaching business, incorporate storytelling in your marketing strategies.
3) Start a podcast
Within no time, the podcast has become a very popular type of content just like videos. You won’t believe but top creators get millions of views on their podcasts. They have an audience who tirelessly waits for them to upload new podcasts.
So, if you are someone who is very good at expressing yourself, you can start your podcast series. You can even invite your fellow creators to your podcasts to provide more and more value to your audience.
4) Run an affiliate program
Another way to create awareness for your digital products is to run an affiliate program.
No one can tell about your online courses better than your learners, right? So, don’t you think that you can get tons of leads if they say something positive about your online courses on a public platform?
Well, from our end, it’s a big YES! Because affiliate marketing is one of the best ways to generate more and more leads for your business. The best part about it is that it is one of the cheapest ways to promote your digital courses and create awareness.
Hence, without wasting your time, start running an affiliate program and convert your learners into your affiliate partners.
The best way to do this is by hosting your online courses on an all-in-one online course platform like Graphy. Because we allow you to run an affiliate program within the course platform itself. Therefore, you won’t need to depend on any third-party tool for running your affiliate program.
5) Create your YouTube channel
YouTube is the largest and the most popular video platform. Many edupreneurs leverage YouTube to create awareness and generate leads for their online institutes.
The best part about YouTube is that you can get started for free and it will add another stream for people to consume your content. Hence, we would recommend you to start your own YouTube channel as soon as possible. As it will open another door of opportunities for you to generate more and more leads.
To sum it up:
To establish your brand, create awareness and generate leads, you would need a dedicated place on the web to host your digital products.
So, the first thing that you need to do is sign up on a robust course hosting platform like Graphy that allows you to create, market, and sell your digital products all across the globe. Once you launch your online education website, you are halfway there.
Then in order to boost your efforts, follow the tips that we have shared in this blog. We assure you that these tips will definitely help you to create awareness and generate leads for your online teaching business.