{"id":373,"date":"2025-03-06T15:18:48","date_gmt":"2025-03-06T09:48:48","guid":{"rendered":"https:\/\/sinhavaishwi.wpcomstaging.com\/2025\/02\/25\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/"},"modified":"2025-03-06T15:18:48","modified_gmt":"2025-03-06T09:48:48","slug":"how-to-build-a-course-sales-page-to-sell-more-online-courses","status":"publish","type":"post","link":"https:\/\/sinhavaishwi.wpcomstaging.com\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/","title":{"rendered":"How to Build a Course Sales Page to Sell More Online Courses?"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-style-large\">\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#424bd1\" class=\"has-inline-color\">In this guide, we&#8217;ll cover everything you need to know about building an online course sales page that&#8217;ll accelerate conversions &amp; help you sell more online courses. <\/mark><\/strong><\/p>\n<p><cite><a href=\"https:\/\/graphy.com\/?utm_source=blog&amp;utm_medium=blog\">Sell courses using GRAPHY<\/a><\/cite><\/p><\/blockquote>\n<p>Working with top educators who have built massive online education empires has given me a fair share of idea on the success of online courses. <strong>In order to sell more online courses, you need to have an action-oriented power-packed landing page<\/strong>. <\/p>\n<p>Trends do shift over time. However, a few sales gimmicks are here to stay. Through this article, you will take a close look at the elements that almost always work in a course landing page. <\/p>\n<p>Before we proceed ahead, I want you to know two things:<\/p>\n<ol>\n<li>When it comes to content &amp; copy, there is NO one size fits all.  <\/li>\n<li>Tried and tested online course landing pages exists which have been effective.<\/li>\n<\/ol>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-light-blue\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<p><span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav>\n<ul class=\"ez-toc-list ez-toc-list-level-1\">\n<ul class=\"ez-toc-list-level-2\">\n<li class=\"ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/graphy.superblog.cloud\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/#What_is_a_course_landing_page\" title=\"What is a course landing page?\">What is a course landing page?<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/graphy.superblog.cloud\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/#The_online_course_sales_page_structure\" title=\"The online course sales page structure\">The online course sales page structure<\/a>\n<ul class=\"ez-toc-list-level-2\">\n<li class=\"ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/graphy.superblog.cloud\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/#Landing_page_structure\" title=\"Landing page structure\">Landing page structure<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/graphy.superblog.cloud\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/#Creating_a_catchy_Title\" title=\"Creating a catchy Title\">Creating a catchy Title<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/graphy.superblog.cloud\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/#Three_key_points\" title=\"Three key points\">Three key points<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/graphy.superblog.cloud\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/#Overview\" title=\"Overview \">Overview <\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/graphy.superblog.cloud\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/#Benefits\" title=\"Benefits\">Benefits<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/graphy.superblog.cloud\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/#Learning_outcomes\" title=\"Learning outcomes\">Learning outcomes<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/graphy.superblog.cloud\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/#Table_of_Content\" title=\"Table of Content\">Table of Content<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/graphy.superblog.cloud\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/#About_the_instructor\" title=\"About the instructor\">About the instructor<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/graphy.superblog.cloud\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/#Social_Proof\" title=\"Social Proof\">Social Proof<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/graphy.superblog.cloud\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/#Trial_or_Soft_close\" title=\"Trial or Soft close\">Trial or Soft close<\/a>\n<ul class=\"ez-toc-list-level-2\">\n<li class=\"ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/graphy.superblog.cloud\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/#Price_anchoring\" title=\"Price anchoring\">Price anchoring<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/graphy.superblog.cloud\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/#Inspirational_ending\" title=\"Inspirational ending\">Inspirational ending<\/a>\n<ul class=\"ez-toc-list-level-3\">\n<li class=\"ez-toc-heading-level-3\">\n<ul class=\"ez-toc-list-level-3\">\n<li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/graphy.superblog.cloud\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/nav>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_course_landing_page\"><\/span>What is a course landing page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A course sales page is also called a landing page. The page consists of all the information about your course, in one place. The main objective of the landing pages is to influence buyers&#8217; decision. You can either directly sell them the course through the course landing page or acquire inbound inquiries. <\/p>\n<p> <em>Related:<a href=\"https:\/\/www.spayee.com\/blog\/top-reasons-to-create-sell-online-courses\/\"> <\/a><\/em><a href=\"https:\/\/blog.graphy.com\/top-reasons-to-create-sell-online-courses\/\"><em>Sell online courses from your own website<\/em><\/a><\/p>\n<h1><span class=\"ez-toc-section\" id=\"The_online_course_sales_page_structure\"><\/span>The online course sales page structure<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>The list below is a comprehensive one. It might look like a lot. But, you have to trust me on this. You need to inculcate all the essential information for your prospects. Leaning them hanging &amp; wondering will only make it difficult for you to sell. <\/p>\n<p><em><strong>Key Tip: Focusing on concise copywriting resonates with your target audience.<\/strong><\/em><\/p>\n<p>Your objective should also be answering the FAQs in the sales copy so that you generate high quality leads. These leads are most likely to convert is a short span of time. Not just that, it highly reduces direct enquiries &amp; saves time. <\/p>\n<p>It\u2019s a win-win scenario for both parties. <\/p>\n<p>Let&#8217;s dig in!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Landing_page_structure\"><\/span>Landing page structure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your webpage\u2019s basic structure:<\/p>\n<ol>\n<li>Title<\/li>\n<li>Highlighting key points<\/li>\n<li>Overview (the problem &amp; Solution)<\/li>\n<li>Benefits<\/li>\n<li>Learning outcomes<\/li>\n<li>TOC (Table of Content)<\/li>\n<li>Instructor&#8217;s Introduction<\/li>\n<li>Social proof<\/li>\n<li>Trial or soft close<\/li>\n<li>FAQs<\/li>\n<li>Price Anchoring<\/li>\n<li>Inspirational Ending<\/li>\n<\/ol>\n<blockquote class=\"wp-block-quote is-style-large\">\n<p><strong><span style=\"color:#336fcf\" class=\"has-inline-color\"><a href=\"https:\/\/graphy.com\/?utm_source=blog&amp;utm_medium=blog\" target=\"_blank\" rel=\"noreferrer noopener\">Try GRAPHY free for 15 days<\/a><\/span><\/strong><\/p>\n<p><cite>Got Your Content Ready? GRAPHY is all you need to get started!<\/cite><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_catchy_Title\"><\/span>Creating a catchy Title<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some course titles include just the topic of the course. As an instance, &#8220;Masterclass: Sell Online Coaching Programs&#8221;. However, other titles also include the name of the author, &#8220;The Online Coaching Masterclass by Sandeep Singh&#8221;.<\/p>\n<p>However, a catchy course title is engaging &amp; short. You should also include other additional keywords that you do wish to rank for.<\/p>\n<p>Take an example:<\/p>\n<p><strong>\u2018Beginners Masterclass to Selling your Online Coaching Program&#8221;<\/strong>. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Three_key_points\"><\/span>Three key points<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Through this section, you should focus on showing your USP. This should make your users click. You need to clearly highlight what makes you unique among your competitors. <\/p>\n<ol>\n<li>The number of lessons.<\/li>\n<li>The number of hours of video lectures. <\/li>\n<li>The number of Live Classes. <\/li>\n<li>Interactive elements.<\/li>\n<li>Does it include the course certificate? <\/li>\n<\/ol>\n<p>To get an elaborated guide on marketing your online course, head&nbsp;here.<\/p>\n<p>Related:&nbsp;<em><a href=\"https:\/\/blog.graphy.com\/how-to-build-an-online-course-platform-within-10-minutes\/\">Launch your online course within 10 minutes<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Overview\"><\/span>Overview <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your overview should present the problem first, followed by a solution to it. You should clearly <strong>highlight the distance between where your learners are where they want to be<\/strong>. Talk about the gap and how you can fill it through the course. <\/p>\n<ol>\n<li>Understand the difficulties that your customer might be facing. <\/li>\n<li>Iterate why would they need to take your course.  <\/li>\n<li>Skills that would help them achieve desired results. <\/li>\n<li>Things that your course has which other courses doesn&#8217;t.  <\/li>\n<\/ol>\n<p>As an instance, your learner may want to:<\/p>\n<ol>\n<li>Learn more about selling online courses.<\/li>\n<li>Crack an exam.<\/li>\n<li>Upskill to get a promotion.<\/li>\n<li>Gain financial freedom<\/li>\n<\/ol>\n<p>Take the required time to list these different kinds of people and their respective problems.  Be concise &amp; descriptive. Rather than saying, \u2018<em>you will learn SMM<\/em>\u2019, say, \u2018<em>With this course, you\u2019ll learn SEO fundamentals that will set your online business apart&#8221;.  <\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits\"><\/span>Benefits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rather than listing the features, list the benefits. Elaborate on how taking the course would help your learners. Features won&#8217;t be able to elicit an emotional response from your customers, benefits will.<\/p>\n<p>For example:<\/p>\n<ol>\n<li>Increase your online course sales by incorporating proven sales strategies<\/li>\n<li>Generate 1,00,000 monthly traffic to your sales page through SEO&nbsp;<\/li>\n<\/ol>\n<blockquote class=\"wp-block-quote is-style-large\">\n<p><strong><span style=\"color:#336fcf\" class=\"has-inline-color\"><a href=\"https:\/\/graphy.com\/?utm_source=blog&amp;utm_medium=blog\" target=\"_blank\" rel=\"noreferrer noopener\">Try GRAPHY free for 15 days<\/a><\/span><\/strong><\/p>\n<p><cite>Got Your Content Ready? GRAPHY is all you need to get started!<\/cite><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Learning_outcomes\"><\/span>Learning outcomes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Learning outcomes are the skills that the person will have upon course completion.  Avoid the temptation to be brief and try linking the learning outcomes to the pain points your learners.  <\/p>\n<p>Highlight how the course can help in learning skills or a subject which will help your learners in achieving their goals. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Table_of_Content\"><\/span>Table of Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Table of Content shows the name of course modules &amp; the structure of the course which the learners will get inside the course. It contains chapters &amp; sub-chapters. Hence, it&#8217;s imperative that you clearly lay down the foundation. <\/p>\n<p>Plan the chapter-wise &#8220;Heading&#8221; covering the needed topics. Make sure it has an effective content flow. This exercise will also make sure it attracts only high-quality leads.  <\/p>\n<h1><span class=\"ez-toc-section\" id=\"About_the_instructor\"><\/span>About the instructor<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Consider this as your opportunity to show off.  This section would act between <strong>a mini CV, as well as, an elevator pitch<\/strong>. Talk about who you are, your level of expertise in the field &amp; why people should trust you with the course. <\/p>\n<p>One <strong>key factor you should be addressing is your ability to take actions &amp; achieve the results<\/strong>. Whatever you write over here, make learners believe that you are are&nbsp;<em>the<\/em>&nbsp;person who will solve their pain points. <\/p>\n<h1><span class=\"ez-toc-section\" id=\"Social_Proof\"><\/span>Social Proof<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Social proof is the key to sell more online courses.  The reason being, it demonstrates that your course content has actually helped people in the past. It shows that someone is vouching for the value your course brings.  <\/p>\n<p>The positive language that your testimonials use to describe your course will also help you with SEO. SEO is an organic, yet highly effective way of ensuring you stand out and sell more online courses. <\/p>\n<p>For example:<\/p>\n<p>\u2018<em>This course has helped me get into the basics &amp; advanced online course marketing system and increased my sales by 20%<\/em>\u2019 works better than&nbsp;<em>\u2018the online course training was really informative and I learned<\/em> a lot<em>.<\/em><\/p>\n<h1><span class=\"ez-toc-section\" id=\"Trial_or_Soft_close\"><\/span>Trial or Soft close<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>At this point, the learner has all the information he needs to decide if he would want to buy the course. Here, you can offer your learner a trial or free access to 2-3 initial chapters. <\/p>\n<p>Just include a simple Call to Action button.<\/p>\n<ol>\n<li>Buy now.<\/li>\n<li>Register your interest.<\/li>\n<li>Contact us now.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Price_anchoring\"><\/span>Price anchoring<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Price anchoring means breaking down the total cost of what you\u2019re offering &amp; then comparing it to the actual course price. This is particularly used when the online course which is being sold is expensive.<\/p>\n<h1><span class=\"ez-toc-section\" id=\"Inspirational_ending\"><\/span>Inspirational ending<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>An inspirational ending is meant to reflect positivity and affirmation into your course sales page. You can include the following:<\/p>\n<ol>\n<li>Unlock your potential<\/li>\n<li>Be Your Own Boss<\/li>\n<li>Achieve something great<\/li>\n<li>Don\u2019t hold yourself back<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><em>Conclusion<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trust me on this! This template has all the important components that would help you design a killer landing page. <a href=\"https:\/\/graphy.com\/?utm_source=blog&amp;utm_medium=blog\">Start selling your courses NOW<\/a>!<\/p>\n<p>If you want a pre-designed template that you can just use to <a href=\"https:\/\/graphy.com\/get-started\">launch your online courses<\/a>, you can choose the fully customized template provided by Graphy.<\/p>\n<blockquote class=\"wp-block-quote is-style-large\">\n<p><strong><span style=\"color:#336fcf\" class=\"has-inline-color\"><a href=\"https:\/\/graphy.com\/?utm_source=blog&amp;utm_medium=blog\" target=\"_blank\" rel=\"noreferrer noopener\">Try GRAPHY free for 15 days<\/a><\/span><\/strong><\/p>\n<p><cite>Got Your Content Ready? graphy is all you need to get started!<\/cite><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>In this guide, we&#8217;ll cover everything you need to know about building an online course sales page that&#8217;ll accelerate conversions<\/p>\n","protected":false},"author":262314177,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1365],"tags":[],"class_list":["post-373","post","type-post","status-publish","format-standard","hentry","category-digital-products"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a Course Sales Page to Sell More Online Courses? - Graphy Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphy.com\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Course Sales Page to Sell More Online Courses? - Graphy Blog\" \/>\n<meta property=\"og:description\" content=\"In this guide, we&#8217;ll cover everything you need to know about building an online course sales page that&#8217;ll accelerate conversions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graphy.com\/how-to-build-a-course-sales-page-to-sell-more-online-courses\/\" \/>\n<meta property=\"og:site_name\" content=\"Graphy Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creatorsongraphy\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-06T09:48:48+00:00\" \/>\n<meta name=\"author\" content=\"Vaishwi Sinha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vaishwi Sinha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/graphy.com\\\/how-to-build-a-course-sales-page-to-sell-more-online-courses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/graphy.com\\\/how-to-build-a-course-sales-page-to-sell-more-online-courses\\\/\"},\"author\":{\"name\":\"Vaishwi Sinha\",\"@id\":\"https:\\\/\\\/graphy.com\\\/#\\\/schema\\\/person\\\/af38f6e8f7ad8ed818c78ce7480255bf\"},\"headline\":\"How to Build a Course Sales Page to Sell More Online Courses?\",\"datePublished\":\"2025-03-06T09:48:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/graphy.com\\\/how-to-build-a-course-sales-page-to-sell-more-online-courses\\\/\"},\"wordCount\":1332,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/graphy.com\\\/#organization\"},\"articleSection\":[\"Digital Products\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/graphy.com\\\/how-to-build-a-course-sales-page-to-sell-more-online-courses\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/graphy.com\\\/how-to-build-a-course-sales-page-to-sell-more-online-courses\\\/\",\"url\":\"https:\\\/\\\/graphy.com\\\/how-to-build-a-course-sales-page-to-sell-more-online-courses\\\/\",\"name\":\"How to Build a Course Sales Page to Sell More Online Courses? 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