{"id":512,"date":"2025-03-06T15:17:04","date_gmt":"2025-03-06T09:47:04","guid":{"rendered":"https:\/\/sinhavaishwi.wpcomstaging.com\/2025\/02\/25\/market-your-online-course-graphy\/"},"modified":"2025-03-06T15:17:04","modified_gmt":"2025-03-06T09:47:04","slug":"market-your-online-course-graphy","status":"publish","type":"post","link":"https:\/\/sinhavaishwi.wpcomstaging.com\/market-your-online-course-graphy\/","title":{"rendered":"Best Ways to Market Your Online Course &#038; Increase Sales"},"content":{"rendered":"<p>Each one of us is blessed with a unique set of knowledge and experiences that can benefit others. Turning those unique assets into your own online course is a great idea. Especially because it can help you generate an additional source of income.<\/p>\n<p>Online courses allow you to get rewarded for your knowledge. If you are reading this, you must agree with me already.&nbsp;<\/p>\n<p>However, as a content creator, if you are intimidated by the marketing aspect of your course, we have got your back.&nbsp;<\/p>\n<p>In this blog, you will learn the sure-shot ways to market your online course after you have created them.&nbsp;<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Design Your Online Course\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/X92hfAeFf04?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong><em>Related: <a href=\"https:\/\/blog.graphy.com\/how-to-create-and-sell-online-courses\/\" data-type=\"post\" data-id=\"6881\">Step by step guide to launch your online course<\/a><\/em><\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-light-blue\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<p><span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav>\n<ul class=\"ez-toc-list ez-toc-list-level-1\">\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/graphy.superblog.cloud\/market-your-online-course-graphy\/#Leverage_your_blog_audience\" title=\"Leverage your blog audience\">Leverage your blog audience<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/graphy.superblog.cloud\/market-your-online-course-graphy\/#Start_a_YouTube_channel\" title=\"Start a YouTube channel\">Start a YouTube channel<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/graphy.superblog.cloud\/market-your-online-course-graphy\/#Publish_a_course_promotion_video_on_YouTube\" title=\"Publish a course promotion video on YouTube\">Publish a course promotion video on YouTube<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/graphy.superblog.cloud\/market-your-online-course-graphy\/#Add_student_testimonials_to_your_course_sales_page\" title=\"Add student testimonials to your course sales page\">Add student testimonials to your course sales page<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/graphy.superblog.cloud\/market-your-online-course-graphy\/#Include_a_link_to_your_course_in_your_email_signature\" title=\"Include a link to your course in your email signature\">Include a link to your course in your email signature<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/graphy.superblog.cloud\/market-your-online-course-graphy\/#Add_a_course_page_to_your_main_website\" title=\"Add a course page to your main website\">Add a course page to your main website<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/graphy.superblog.cloud\/market-your-online-course-graphy\/#Build_an_email_list\" title=\"Build an email list\">Build an email list<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/graphy.superblog.cloud\/market-your-online-course-graphy\/#Optimize_your_social_media_profiles\" title=\"Optimize your social media profiles\">Optimize your social media profiles<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/graphy.superblog.cloud\/market-your-online-course-graphy\/#Host_a_live_webinar\" title=\"Host a live webinar\">Host a live webinar<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/graphy.superblog.cloud\/market-your-online-course-graphy\/#Promote_your_webinar_recording\" title=\"Promote your webinar recording&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\">Promote your webinar recording&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/a>\n<ul class=\"ez-toc-list-level-3\">\n<li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/graphy.superblog.cloud\/market-your-online-course-graphy\/#In_Summary_How_to_Market_Your_Online_Course\" title=\"In Summary: How to Market Your Online Course\">In Summary: How to Market Your Online Course<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/graphy.superblog.cloud\/market-your-online-course-graphy\/#Top_Creators_Use_Graphy_-_Join_Them\" title=\"Top Creators Use Graphy &#8211; Join Them\">Top Creators Use Graphy &#8211; Join Them<\/a><\/li>\n<\/ul>\n<\/nav>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Leverage_your_blog_audience\"><\/span>Leverage your blog audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/graphy.com\/?utm_source=blog&amp;utm_campaign=Best+way+to+market+your+online+course+%26+Increase+Sales+in+2022\"><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"509\" src=\"https:\/\/i0.wp.com\/superblog.supercdn.cloud\/site_cuid_cli1lccxk732793treguvd4rux\/images\/screenshot-2022-01-06-at-024638-1024x509-1684996869334-original.png?resize=1024%2C509&#038;ssl=1\" alt=\"\" class=\"wp-image-7672\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/a><\/figure>\n<p>Your blog is a great place to do regular course promotions. When you give out free content for a while, launching a paid digital product is an acceptable norm. If your blog\u2019s niche is the same as your course niche, then every blog reader is your potential student.<\/p>\n<p>The best way to go about showcasing your course is like this:<\/p>\n<ul>\n<li>At the top bar of your website&nbsp;<\/li>\n<li>At the end of each blog post.<\/li>\n<li>In your sidebar<\/li>\n<li>About Page<\/li>\n<\/ul>\n<p><strong><em>Related:&nbsp;<\/em><\/strong><em><a href=\"https:\/\/blog.graphy.com\/how-to-build-an-online-course-platform-within-10-minutes\/\" data-type=\"post\" data-id=\"4247\">Best online course platform<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Start_a_YouTube_channel\"><\/span>Start a YouTube channel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image\"><a href=\"https:\/\/graphy.com\/?utm_source=blog&amp;utm_campaign=Best+way+to+market+your+online+course+%26+Increase+Sales+in+2022\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/ALiohrT0omhNmRRTiHxJE12_a7bp7WY4ZGhrAs8dgTm21GEo06S9hWLV0jCl7pZHrnMpF7PbCPB0im26Z3mOUsOgQbTL-YWCYIDFYro7o7B3mK1OlUextArUkzwHEjbspckhX-u3\" alt=\"\"><\/a><\/figure>\n<p>After Google, YouTube is the second most visited online search engine in the entire world. There are literally millions and billions of searches happening every day on \u201chow-to\u201d Youtube videos. YouTube videos sometimes even rank higher than websites in the various search results.<\/p>\n<p>Start a YouTube channel on the topic you have created your course on. Don\u2019t forget to include a link to your course page in your video descriptions and about page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Publish_a_course_promotion_video_on_YouTube\"><\/span>Publish a course promotion video on YouTube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Create an introductory video talking about your course and publish it on YouTube. You can also create a mini training series on your course topic and direct users to your course page saying it&#8217;s an in-depth version of your free training.&nbsp;<\/p>\n<ul>\n<li>Include popular keywords related to your topic in your video titles and descriptions.<\/li>\n<li>Include a link to your course website or course page in your video descriptions.<\/li>\n<li>If your introductory video or mini training series does well, run ads for it.<\/li>\n<\/ul>\n<hr class=\"wp-block-separator\">\n<p><strong><a href=\"https:\/\/graphy.com\/?utm_source=blog&amp;utm_campaign=Best+way+to+market+your+online+course+%26+Increase+Sales+in+2022\">Want to supercharge your online videos? Monetize them by creating a course today! &nbsp;<\/a><\/strong><\/p>\n<hr class=\"wp-block-separator\">\n<h2><span class=\"ez-toc-section\" id=\"Add_student_testimonials_to_your_course_sales_page\"><\/span>Add student testimonials to your course sales page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We human beings trust social proof way more than a paid ad. It has an influence on the buyer\u2019s decision-making process. We usually aren\u2019t very comfortable being the first to purchase a product or service. We rely on other people and their judgment. Hence, testimonials and reviews carry so much weight.<\/p>\n<p>Hence, adding a few positive testimonials to your course sales page is non-negotiable. If you don\u2019t have it yet, beta launch your course for free in exchange for a testimonial.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Include_a_link_to_your_course_in_your_email_signature\"><\/span>Include a link to your course in your email signature<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/FAPigW0PBQThm9WpUUANyBnEg2pDGNgkbSfzVv5c2Su4G5WNb8gbumROmgQx44m13m7DdS-lWv9FhCmijiagFICIBtEBV4Ng4utCJ8tMe1-nbzt5UO4N-WMIFm--AIQcq3TMNnTk\" alt=\"\"><\/figure>\n<p>You probably exchange tons of emails every day. You might not even realize, but these people might already be your audience. Hence, it&#8217;s absolutely necessary that you add a course link as your email signature to drive free traffic there.&nbsp;<\/p>\n<p>Remember, even if someone who sees your email signature isn\u2019t interested in your course, it\u2019s always a great branding strategy.<\/p>\n<p><strong><em>Related: <a href=\"https:\/\/blog.graphy.com\/why-instagram-influencers-should-create-an-online-course\/\" data-type=\"post\" data-id=\"4534\">Leverage your Instagram<\/a><\/em><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Add_a_course_page_to_your_main_website\"><\/span>Add a course page to your main website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you have a website already, create a new course page that has all the details about your course. You can also link this page to your course landing page.&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Build_an_email_list\"><\/span>Build an email list<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most people need to have various touchpoints from you before they decide to buy your course. This is where having an email list proves to be quite effective. When someone is subscribed to your email, you can send them newsletters, course details, share your learning and give out exclusive discounts.&nbsp;&nbsp;<\/p>\n<p>Within <a href=\"https:\/\/graphy.com\/?utm_source=blog&amp;utm_medium=blog\">Graphy<\/a> you can create your email list and shoot them emails without using a third-party email service, free of cost.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimize_your_social_media_profiles\"><\/span>Optimize your social media profiles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your social media profiles are your digital persona. It\u2019s one of the most effective ways to build your personal brand and position yourself as an authority in your domain.&nbsp;<\/p>\n<ul>\n<li>Update your bio on all of the social media handles.&nbsp;<\/li>\n<li>It should reflect your area of expertise.&nbsp;<\/li>\n<li>Include a link to your main website or your course sales page.&nbsp;<\/li>\n<\/ul>\n<p><strong><em>Related: <a href=\"https:\/\/blog.graphy.com\/make-money-as-a-creator\/\" data-type=\"post\" data-id=\"7558\">How to make money as a creator<\/a><\/em><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Host_a_live_webinar\"><\/span>Host a live webinar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In order to sell online courses, host a short live webinar and try to upsell your course by the end of it. During the presentation, share some of your best learning for free. This will help you position yourself as an expert and build trust.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promote_your_webinar_recording\"><\/span>Promote your webinar recording&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you\u2019ve successfully hosted an online workshop, use the recording of that webinar to promoting your courses evergreen. Email the people who registered for your live webinar but put in no show. Send them a link to watch the recording. You can take it a step ahead and launch an automated webinar as well.&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"In_Summary_How_to_Market_Your_Online_Course\"><\/span>In Summary: How to Market Your Online Course<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s not enough to create an awesome course and expect it will sell itself. It needs a marketing plan to boost sales and increase your audience. Using the above strategies will make your courses interesting, relevant, and profitable. Graphy is the best place to create, market, and sell your online courses in 2021!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_Creators_Use_Graphy_-_Join_Them\"><\/span><a href=\"https:\/\/graphy.com\/?utm_source=blog&amp;utm_campaign=Best+way+to+market+your+online+course+%26+Increase+Sales+in+2022\"><strong>Top Creators Use Graphy &#8211; Join The<\/strong>m<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Each one of us is blessed with a unique set of knowledge and experiences that can benefit others. Turning those<\/p>\n","protected":false},"author":262314177,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1365],"tags":[],"class_list":["post-512","post","type-post","status-publish","format-standard","hentry","category-digital-products"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Ways to Market Your Online Course &amp; Increase Sales - Graphy Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphy.com\/market-your-online-course-graphy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Ways to Market Your Online Course &amp; Increase Sales - Graphy Blog\" \/>\n<meta property=\"og:description\" content=\"Each one of us is blessed with a unique set of knowledge and experiences that can benefit others. 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