In this blog, we will talk about the strategies to market online course that top creators use.
Are you new to the online course business and confused about the entire process? Don’t worry. We know it’s your first-time experience creating an online course but you are not alone. Like you there are many creators who are starting their journey. In the beginning, you may feel it’s very easy and simple but creating a course takes a lot of time.
Today we will share with you a top 10 secret strategies to market online course which top creators have used to build their courses.
However, let’s tell you the truth about the online course business. Audiences are your business. No matter how great your content is if you don’t have an audience then how you will market your course. Creating your own online business and branding takes persistence and time. And if you wish to stand out in the crowd, then there are millions of ways to build up an audience and market your online courses. That’s why we suggest as an online course creator, use multiple tactics.
Before we build down strategies to market online course, the first step is to understand why you need to create an online course. When you have your answer, get ready, start creating content and make strategies to market your online course.
Now, let us get started with the topic.
10 marketing strategies top creators use to market their online course
Before beginning with the strategies, have a clear picture in your mind as to why you are willing to create an online course, and your goals behind creating the course.
To help you out, here out our answer.
Why create an online course
Developing an online course is a wonderful way to connect with your customers. It helps to improve your authority within your niche and build a stream of passive income. And if you do it right, then no looking back, you can make yourself a profitable business.
Whereas, today eLearning business has major advantages for both students and teachers. But before you start designing your course content, few marketing strategies you should keep in mind.
Here we go.
1. Your online course is your product
Though your online course is different from other digital products, still a product. As it builds, promotes, and sells. But before launching your course, you need to build your landing page, and website so that audiences can directly visit your page and know about your course in detail.
Using a platform like Graphy, where you can build a landing page for your course and also helps you to automate emails when to wish to send audiences an ebook or newsletters. It permits you to easily create a captivating landing page in minutes using a drag and drop builder and no code is required. As you’re trying to figure out how to boost your online course, a coming soon page may not be your first thought. The point is that you should be treating your online course just like a product and you need to build excitement around the product’s launch.
2. Share about your course on social platforms
Regardless of the platform you use for your business, you should start announcing teaser information about your online course. Don’t only make all of your content posts about yourself and your course. Use various social media channels to provide quality content to get your target audience. By consistently posting quality content on social media, you’re showing your audiences your knowledge about the subject. When it comes to marketing your online course, you’ll have a highly engaged user base. Create a private Facebook group for your students and it’s a free solution to building a community on a platform most people already use. Hence Facebook is used by teachers for selling their online courses. These strategies to market online course are very effective.
3. Start a podcast for your online course
Podcasts are a perfect way to show your learning about a particular topic. As you’re preparing to release your online course, you can start a podcast as self-promotion. Podcasts can be one of the most suitable ways to market and sell courses online. But remember, as you plan your podcast’s content, you need to know which information you wish to share for free and what to include in the paid course.
4. Pay for ads to promote your course
Running paid ads can be one of the best ways to promote your class. This will depend on your budget and accordingly, you can plan your marketing.
These are the benefits of using paid ads. Paid ads are:
- Helps to get faster results
- Easier to track success
- Highly targeted to buyer persona
- Don’t forget to research which medium is best for promotion while considering your audience.
5. Create a mini-course
This strategy takes a little effort but is worth it. Creating a free mini-course is a wonderful way to give people a taste of the value you’re offering. But creating a mini-course permits you to achieve the same thing responsibly. Your students will get to experience the value you’re offering in advance. But if you create your mini-course the right way, you can use it to show the depth of your subject. Thus, from here selling your online course will start. Use these strategies to market online course, as top creators follow this method.
6. Create a powerful newsletter
Another way to keep your course at the top is to be in the inboxes of future students. Newsletter should be your topmost priority for selling your online courses. Before starting selling, create and publish your newsletters regularly. This is a time to deliver real value. However, when the time comes to sell something, you have already built a strong relationship and rapport with your students.
Thus, you should:
- Structure your newsletter
- Choose your best newsletter strategy
- Choose the best timing to publish
- Helps in branding
- Schedule and put on autopilot
Remember, if you wish to become a successful knowledge entrepreneur think out-of-the-box content that will provide value to your audiences. Create differently.
7. Build your email list
We firmly believe that having a large email list is the most useful way. It has multiple reasons:
- Email is always delivered straight to your audience’s preferred device
- Email use is popular compared to other platforms
- You’re at less risk of losing your audience if any social media platform shuts down.
- Everyone on your email list generally shows interest in your content or product
- Messaging via email is the way quickest to automate
8. Offer a discount for your first round of students
Giving a discount for your first round of students is the perfect strategy to market an online course. This achieves two things:
- Develops tangible revenue for your course
- Creates a system to gather feedback and testimonials
These are two crucial components to scale the success of online course business. You can give a discount to those who sign up for your course. Pre-launching is an excellent solution for how to sell online courses. Some marketers even pre-sell their course at a discount before finishing the syllabus. But more importantly, getting students enrolled early helps you generate testimonials. Using testimonials leads to higher conversion rates. Never forget to use this strategy.
9. Include a link to your course in your email signature
You probably send and respond to numerous emails daily. Keeping in mind, if you add the link of your course in your signature may help you in a better way. However, add a short sentence to your email signature that contains a link to your course that can work wonders for you. When someone sees your email signature may be interested in your course or even can tell others about your course.
10. Live video on social media
Facebook, Instagram, and YouTube have this massive feature of live videos. This means that you can use and share live presentations with your followers, and subscribers. You can host a live video presentation just like a webinar. In an advance talk about your course, share with your followers and deliver the best content. Hosting live videos on your social networks is a great option for hosting webinars. It is quite engaging and you can directly connect with your audiences. Inform your audiences in advance and inform them when you will be coming live to talk with them and tell them that something interesting is going to happen. So it exits them.
When it comes to building strategies to market online course, remember creating, planning, and execution plays a vital role.
You should have one goal in mind that is to drive traffic to your site, grow your email list, and focus on boosting conversions. To have a smooth work process, you need to have a better platform in place. Using a user-friendly platform is a must that allows you to do all of those things with no hiccups. Here you have Graphy for your rescue.