In this blog, we are going to unveil the top 10 well-optimized popup designs that you can imitate to boost your sales and increase your conversions.
Website popups are one of the best strategies that brands use to build their email list, announce offers, or persuade their audience to take the action that they want them to take.
Believe it or not, website popups have the potential to convert your website visitors at a rate of 3% on average. However, popups that are well-optimized have the potential to convert 9% of visitors (which is quite a good number).
All the popups are not well-optimized. But, if you check the analytics, you will observe a huge difference between the performance of well-optimized popup designs and unoptimized popup designs.
We know that you would definitely want your popups to be in the former categories, i.e., well-optimized and highly converting. And that’s exactly what we are going to cover in this blog.
Hence, if you want to create well-optimized popup designs to inspire for 2022, stick to this blog till the end.
Steal the top 10 well-optimized popup designs for your online course website
Ankur Warikoo (ankurwarikoo.com)
Mostly, popups are used to build email lists or to download free digital products, but here, Ankur Warikoo has done something exciting. Through this popup, he’s directing his visitors to purchase his book from Amazon.
This design of the popup is very simple yet catchy. Very few words have been used in this popup design with a clear call-to-action to purchase his first book on Amazon.
At a mere glance, the visitor can see the name of the book, i.e., Do Epic Sh*t, and can also understand what the book is all about, i.e., deep, witty, and brutally honest.
Rachna Ranade is one of our GraphySuperCoaches. She creates courses around finance and accountancy. She is using an exit-intent popup to increase sales for her latest online course, i.e., Technical Analysis 2.0.
The best part about this exit intent popup is that it is in sync with the color theme of the website. The base color of her website is black, and a combination of black, yellow, and white is used to highlight the text. The same colors have been used in the popup design as well. Only the background color is different because that is the cover image of her online course.
You can also use a similar type of exit-intent popup if you want to boost your online course sales.
Edu91 is also one of the GraphySuperCoaches. They create courses for CA aspirants.
They are using an exit-intent popup to announce coupon codes for their November 2022 and May 2023 classes. Giving away discounts and offers via popups is one of the smartest ways to boost conversions. This is exactly what Edu91 has done.
The moment you visit their website, you will see a popup in the lower right corner of their website. The best part about their popup is that they have used an animated cartoon character who is dancing out of excitement because of the coupon that they are providing to their audience.
Moreover, it is also one of the well-optimized popup designs, as you can see that the colors that they have used are in-sync with the colors of their online course website.
Another excellent example of a popup design used for purposes other than expanding an email list is DigitalMarketer. By using an exit-intent popup, they are encouraging users to sign up for a free DigitalMarketer account.
The best things about their exit-intent popup are:
- A command button with a forceful call to action. To emphasize that it’s free, they say “Sign Up For Your Free Account” rather than simply “Sign Up.”
- Numerous reminders about the worth of membership, including images of all the content and concrete figures (30+ templates…).
This is one of the well-optimized popup designs that you can use to ask your visitors to sign up for your free online courses.
Seekhega India is an eLearning website hosted on Graphy. They use an exit-intent popup to drive traffic to their free masterclass on YouTube and to build their email list.
Yes, they are using the same exit-intent popup for two purposes. The design of the popup is very simple, with a clear call to action to watch the video on YouTube.
They have leveraged the exit-intent popup most effectively. Because to watch the video, a visitor would need to enter their name and email address. Once they click on the ‘watch now’ button, they will be redirected to Seekhega India’s YouTube channel. Along with that, their names and email addresses will get registered in their database.
Learn with Prakhar
Prakhar is also one of our GraphySuperCoaches. His courses revolve around learning the art of communication. Learn with Prakhar uses exit-intent popup to increase their newsletter subscribers.
Here, the tagline steals the show, i.e., Prakahar ka Prem Patra. Along with that, the design of the popup is very simple yet attractive. An image of the creator can also be seen, which is very good for establishing strong human connections. Because it helps people visualize the person who is writing the email to them.
Moreover, the popup also has a clear call-to-action that asks visitors to sign up for the newsletter by entering their email addresses and names.
Blue Apron uses an exit-intent popup to build its email list and boost its sales at the same time. You can see in the image below that they have announced $110 off + free shipping on their first order.
The trick here is that they use a negative opt-out approach with two buttons:
- Unlock $110
- Reject offer
To get the offer, the visitor has to click the blue CTA button after entering their email address. Here, the blue CTA is the highlight because it drives people towards the CTA that Blue Apron wants people to click on.
This popup design example from KlientBoost, a digital marketing firm, is noteworthy since KlientBoost isn’t attempting to expand its email list like most of the examples you’ve seen.
Instead, KlientBoost is attempting to expand its clientele and to do this, they have a CTA that reads, “Get Your Free Proposal.” They also employ intriguing visuals, which is a theme throughout the entire website and contributes to the popup’s feeling of cohesiveness.
Packed Party’s email opt-in appears to violate one of the fundamental principles of excellent popup design at first glance because it has a multicolored headline that would look out of place in any other situation.
But, the multi-colored headline serves to keep the popup’s appearance consistent with the rest of the site when you consider that Packed Party sells party supplies and has vibrant images throughout its website.
Convince & Convert
Convince & Convert is a marketing consultancy. They use exit-intent popups to distribute their free eBooks.
Here, the interesting part is the CTA button. Contrary to the practice of many other websites, Convince & Convert makes the CTA button somewhat bigger than the opt-out button. To draw visitors’ attention and compel them to take action, they also use that bright orange button.
This is one of the well-optimized popup designs that you can check out if you are planning to distribute your free eBook.
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