In this blog, you’ll get a fair idea about what’s better for you in regards to course website vs mobile app.
We all know that, due to pandemics, the eCommerce industry has seen a different growth and bloom. Following the impact of the COVID-19 pandemic, the eCommerce business is flourishing, as a large number of retailers are adopting online purchases. In order to avoid physical visits and provide their customers with flexibility. In addition, numerous e-commerce start-ups have emerged in 2021 to replace conventional methods.
In order to understand which one is best between a course website vs. mobile apps, we have to jump into the details of it.
So without further ado, let’s get straight into it.
Basic knowledge of course website vs mobile app
Online course websites consist of a domain name that can be handled by anyone with an internet connection. Mobile applications operate on mobile devices running two well-known operating systems: Android and iOS. However, in order to scroll through your course and make a purchase, the user must first access your mobile app.
The use of mobile phones is constantly rising. According to the survey, 70% of individuals use mobile phones for online purchases.
So the issue is, which remedy is better for your online courses? Website or mobile app?
Regrettably, there is no one-size-fits-all answer; it is extremely subject to various criteria, including your business objectives, budget, key demographics, and scope of business.
Most of the online learning platforms often put stress on websites and neglect mobile apps. For instance, Thinkific just offers branded websites, whereas Graphy offers a branded website as well as mobile apps.
That being said, we’ll compare both choices in the following criteria and announce the winner in each.
Charge and Time Frame
The price and timeframe of constructing an online mobile application aligned with both iOS and Android devices is typically much higher than those of constructing a website.
To a large extent, this really is valid as there are numerous CMS choices available that provide fully prepared, exclusive online themes and plugins.
For instance, Graphy provides in-build customizable landing page themes and also offers third-party plugins. That results in saving a lot of time and expense.
Also read: Online courses, memberships, & downloads
User Experience Personalization
The customer experience may appear irrelevant, but it is critical to customer retention. Failure to choose the appropriate call to action and undisclosed bugs will have a negative impact. Because there are numerous transfers associated with the online process, this may result in important problems.
Consumers may withstand it at first, but poor UX will inevitably cause users to avoid your website or delete your online application. Nobody likes to lose their hard-won loyal customers.
To keep it short, website owners may provide a good user experience, however, when it comes to personalization, nothing beats having an application. Even though that is where you will interact with your users 24/7.
Unlike websites, where they must access the search engine, type the URL, and sign in, they can have exclusive
- Vouchers, or scratch cards,
- Prompt order monitoring,
- Improved security, and much more at their fingertips at lightning speed.
Search Engine Optimization
Who wouldn’t want unlimited online visibility? This is an area where mobile applications fall totally short.
Enhancing your website for search engines such as Google will generate traffic significantly. Moreover, various content marketing techniques will expand your reach and brand awareness.
Companies nowadays maximize their app synopsis and titles to achieve good rankings in app store search results, which is also known as software SEO or ASO (App store optimization). However, it does not come close to the amount you pay with your website. Optimizing the content, title, header tags, and so on for each and every page.
As a result, employing an expert SEO team will result in a profitable ROI for your online business.
Usability When Not Connected
How many of you have considered your users even when they’re not connected to the internet?
Websites would not be of assistance here, but mobile applications do have the capacity for storing data on the user’s device that can then be obtained at any moment.
Since not all data is saved, it may contain some critical info such as recently browsed products, purchase I.D.s, and invoices. That can often be very useful.
Marketing and advertising
It is critical to keep this aspect in mind if you want to increase your sales. You can, meanwhile, market your course on a variety of social media platforms and other online platforms, which will direct users to your website and mobile app.
However, remember that people generally avoid installing random mobile applications until they find something truly intriguing.
Mostly in the case of a website, however, they can make a purchase with some clicks instead of queuing up for the app to be downloaded.
There is indeed a lot more maintenance work dedicated to keeping your website or mobile app up to date. Right from frequent security screening to staying updated with the newest technology trends and content retooling procedures.
You can hire a professional web developer or freelancer to manage your website from start to finish. However, for a mobile application, you must hire two separate native developers – Android and iOS.
Furthermore, new cross-platform technologies such as Flutter and React Native may enable you to kill two birds with one stone, saving you a significant amount of money.
How can Graphy help you in building up a course?
A website is essential for having an online presence, whereas a mobile application provides an amazing personalized user experience at a breakneck pace. We suggest that you have both so that you don’t overlook any significant criteria.
Graphy, being an all-in-one platform, offers you both a branded mobile app and a website. You can create, sell, and market your course on the platform itself. When it comes to websites, you can create your own customizable landing page with no Graphy branding. You can use your own domain name with a simple website builder that requires no coding while building a website.
When it comes to mobile apps, you can build every type of course with beautiful, customizable landing pages. You take care of the construction, we will take care of the maintenance.