In this blog, we’ll take a look at various benefits of affiliate marketing for your online course business.
Generating consistent leads is only the lifeblood of any type of business whether it’s an e-commerce or a knowledge-commerce business.
As an edupreneur, you would always want to generate more leads for your online teaching business. Undoubtedly, that’s the only way to scale your business and generate revenue consistently month by month.
But, don’t you think that it will be a bit difficult for you to manage it all by yourself? Don’t you think you need people who could sell your digital products on your behalf?
Of course, you need them because creating a course in itself is no less than a herculean task. Hence, you need people who could work better even better than a sales team. Do you have any idea about how can you do that without actually hiring a sales team?
Well, you can do that by turning loyal fans or your learners into your affiliates. Honestly, it’s going to be a win-win situation for both the parties involved because they will give you sales whereas you will give them a commission.
Therefore, without wasting your time, build an excellent affiliate marketing strategy that will help you boost your sales and increase your revenue by 10X.
Now, you must be thinking about how affiliate marketing can help you in building your online education empire, right?
Hold on because that’s exactly what we are going to do. As in this blog, we are going to share the top 5 benefits of affiliate marketing that you had no idea about.
So, let’s move ahead!
Top 5 benefits of affiliate marketing for your online course business
1- Low cost
One of the benefits of affiliate marketing is that you don’t have to spend truckloads of money for promoting your online courses.
All you need to do is look for people who have the potential to sell your online courses. They could be your learners (maybe from your current or previous batches) or your followers. These people will help you to sell your digital products like a wildfire and in return, you will have to pay a fixed percentage of commission to them on each sale that they will bring.
The best part about affiliate marketing is that if you manage to maintain good relationships with your affiliates, they will go beyond their capabilities to sell your digital courses.
2- Low ongoing costs
If you strategize your affiliate marketing efforts in the most effective way, you will end up saving a lot of money. A single affiliate with a good following on social networks can help you earn more than what you could earn via paid advertising.
For instance, you have an affiliate with 50k followers on Instagram and their followers match the criteria of your target audience. So, when your affiliate would showcase your online course to them, they’re most likely to purchase it.
Why? Because they trust your affiliate and hence, you can expect some guaranteed results out of your affiliate marketing efforts.
But, in the case of paid marketing, you will be spending more during the initial days for every click. However, with time your cost per click will decrease if you know how to optimize your campaigns. Still, the chances of conversions are very less.
Therefore, we can say, once you have a strong team of affiliates, you won’t have to spend too much money on paid advertising. Consequently, your savings will be more and expenses will be less.
3- Low risk
Not every business has a lot of money to spend on experimenting. In fact, every type of business wants a strategy that helps them in earning more than what they incur. Especially, during the initial days.
And, that’s the reason why most businesses are leveraging affiliate marketing. As we know, affiliates earn the commission only after they make a sale and not before that. This makes it easy for businesses to manage their costs without breaking the banks.
Honestly, affiliate marketing is very effective if you are on a tight budget. Not only in terms of cost but, in terms of risk involved as well. Hence, if you are an edupreneur, we would recommend you leverage affiliate marketing to promote your online teaching business.
Another benefit of affiliate marketing is that you can easily add more affiliates to your affiliate program. It’s not like that for adding more affiliates you will have to pay more money.
The course hosting platforms like Graphy allows creators to set up their affiliate programs within the course platform itself. This means that you can convert your learners into your affiliate partners easily and boost your online course sales.
Let’s talk more about it!
Graphy provides in-built marketing and sales tools to its creators which allow them to promote and sell their online courses all around the world.
Creators can easily launch their affiliate program within the course platform in a few minutes. This makes it easy for them to focus on what’s more important – creating their online course.
Features of Graphy’s in-built affiliate program:
- Flexible Commission: Decide whether you want to pay your affiliates on the basis of value or percentage. The choice is all yours!
- Choose your affiliates: You will be the one who would decide whether someone can work with you as your affiliate or not.
- Affiliated Dashboard: You can keep track of how many affiliates you have and how many sales are being made by each affiliate through your affiliate dashboard.
5- High returns on your investment
You won’t regret investing your money or time in setting up your affiliate marketing campaigns. Honestly, you will get 10X the value of what you will pay to your affiliates.
Let’s suppose, your online course is worth $1000 and you have decided to pay 15% commission on every sale that your affiliate will make. So, if your affiliate makes 10-course sales, you will earn $8500, without actively putting in efforts to sell your online course.
Isn’t it amazing? Just imagine you have 10 affiliates who are bringing 10-course sales each month. Wow!
Aren’t you having that feeling of being on cloud-nine by merely thinking about it?
You’re right? So, without wasting your time plan out your affiliate marketing strategy. It will definitely help you to take your knowledge-commerce business to the next level by increasing your online course sales.
To sum it up:
Affiliate marketing is one of the best and cheapest ways to promote your digital products all around the world.
Today, most businesses are giving priority to affiliate marketing because the benefits that they are getting out of it are endless.
So, in the end, all we want to say is to choose an online course platform like Graphy that gives you robust marketing and sales tools so that you can plan and implement your affiliate marketing strategies effectively.