The 7 Best Free Email Marketing Tools in 2023 (Updated)

Choosing the right email service provider (ESP) for your company can be difficult if you’re new to email marketing. There are a plethora of ESPs to choose from, within each set of capabilities and price ranges.

It’s easy to get caught up in the moment and pick the first ESP that rolls along. However, if you really want to get through with your email marketing strategy, you must do your homework.

We’ll lead you through all you need to understand regarding starting up with email marketing in this article, such as how to go for an email service provider (ESP), how much it charges, and which features you will get in the free version.

So let’s get started with the tools.

7 best free email marketing tools

Tool 1# Sendinblue

Sendinblue is a good email marketing tool, with a free plan that allows you to send 300 emails every day, or around 9,000 per month. However, its library of free email templates is smaller than most others, and the prefabricated themes are flexible and easy to customize to your brand – as we discovered in our Sendinblue report.

In addition to email, Sendinblue provides a broad array of marketing solutions. Without having to link external systems, you can use SMS marketing, monitor contacts with a CRM, and design simple chatbots straight with Sendinblue.

The 7 best free email marketing tools in 2022

The pricing structure of the Sendinblue

What are all the features you will get in the free version?

The free version definitely has certain restrictions, but you will almost get access to the majority of the features. In the free version of Sendinblue, you’ll get:

Email campaigns
Mobile-friendly email designer
Email template library
SMS marketing
Email and SMS customization
You also get the chat facility but are only restricted to 1 user, and many more.

The free version also includes other features, and for those, you have to go and check their website.

Tool 2# Benchmark

Benchmark’s another free email marketing tool that offers a free plan that covers all of the essentials of email marketing. You may add an unlimited number of subscribers & deliver up to 250 emails each month with a free account. In addition, you can deliver email newsletters & simple drip campaigns. Benchmark’s library of more than 200 flexible email templates comes in handy since users like to use ready-made email templates instead of building their own.

Benchmark lacks several of the capabilities seen in other systems, including a customer relationship management (CRM) tool, social ads, and SMS marketing. It’s not a problem, though, because it works with over 1,500 third-party marketing tools.

The pricing structure of the Benchmark

Benchmark features in the free version

In the free version, you will get limited options. The following are the features to which you will get access:

Basic email marketing
Lite marketing automation
Simple lead generation
Basic reporting
Basic customer support

Apart from the above features, you also get access to 10MB of image gallery storage, unlimited video storage capacity, and 1500+ integration.

Tool 3# Mailchimp

Mailchimp is yet another one of the renowned free email marketing tools. Across over 400,000 clients and a 4.5-star Trustpilot grade, Mailchimp is among the most popular email providers. It’s perhaps one of the most effective free email marketing programs on the market right now.

You can send up to 2,000 emails every month for free on the company’s free version. This is more than enough for individuals who are just beginning to get their foot in the door and start developing their list.

Mailchimp features a convenient drag-and-drop builder that allows you to design attractive emails without needing to learn to program (though it does support certain basic HTML/CSS).

The pricing structure of Mailchimp’s transactional email

The Mailchimp feature in the free version + limitations.

You can deliver up to 10,000 emails per month using MailChimp’s free account, which includes regular email distributions, behavioral targeting, and solitary automation systems. To aid you organize your subscribers, the free plan offers a promoting CRM with labeling and rudimentary categorization.

You can also create a website and manage Facebook and Instagram advertising with the free version. If you work in a group, please note that MailChimp’s free plan excludes teams, but Aweber’s free plan includes unlimited customers.

Tool 4# AWeber

On its free plan, AWeber gives you whatever you need to get started with email marketing, allowing you to add up to 500 users and deliver up to 3,000 emails each month. Newsletters, automation tools, categorization, and a big stock photo collection are also included. It has one of the most comprehensive collections of adaptive email templates, with over 200 alternatives.

In addition to email marketing, AWeber offers infinite landing pages, an e-commerce solution, and over 1,000 app connectors. Whenever it comes to reporting, though, the free package only offers you access to basic user and message metrics.

The pricing structure of Aweber

The AWeber features are in the free version.

The free version of AWeber provides you with almost everything. You can avail of the following features:

List building
Segmentations
Reporting
AWeber eCommerce
Team management
“Web push notifications”
Multiple integrations
24*7 live support.
landing pages, and many more.

Tool 5# GetResponse

GetResponse provides one of the most comprehensive email marketing experiences available. There are more than 100 fully configurable templates, thousands of integrations, powerful automation and personalization, and lots of e-commerce options to pick from.

Unfortunately, GetResponse’s free plan does not include all of the advanced capabilities that set it apart from the competition. Still, I think it’s a good option for beginning marketers and small organizations who are just starting up with email marketing. The email writer is straightforward to use, and the UI is simple to navigate.

If you want to try out GetResponse without subscribing to a premium subscription, the 30-day trial will provide you with access to more features, depending on the package you pick.

What are the benefits of paying?

You won’t be able to fully utilize GetResponse unless you purchase its premium package. You’ll be able to acquire more connections and gain access to thousands of additional capabilities, which will allow you to take your email marketing game to the next level if you upgrade to a subscription account.

For instance, the Basic package enables A/B testing as well as the creation of an infinite number of landing pages & sales pipelines (except webinar funnels). Help is provided 24 hours a day, seven days a week, and includes integrations, categorization, autoresponders, and basic automation themes.

What’s included in the free version + restrictions

You can send an unlimited number of emails to a limit of 500 recipients with GetResponse’s free plan. You’ll have access to all of GetResponse’s lovely templates, as well as the ability to create your own custom newsletters and use one of the greatest email editors available.

You can use this free plan to develop and manage a single website, as well as sign-up forms and popups. Lacking support, segmentation, autoresponders, or autopilot, you’ll have to make do. Some providers, such as Aweber, provide all of these services as part of their free plan.

GetResponse’s free plan seems more of a platform intro than a full-fledged email marketing service.

Tool 6# Omnisend

Omnisend is a free e – mail marketing solution with a user base of more than 30 million people. It offers many languages and enables you to send up to 15,000 emails monthly. Omnisend can be used for commercial communications (when a consumer purchases something and engages with your site) and also newsletters will go out on a routine basis to stay in contact with consumers and develop relationships.

Omnisend works with a variety of different applications, including WordPress, Shopify, Bigcommerce, Magento, WooCommerce, and others. This implies you can immediately send emails right away from within your current eCommerce platform, rather than needing to construct a totally new mail server!

The pricing structure of Omnisend

The Omnisend features are available in the free version

The Omnisend offers a lot of flexibility in the free versions. A few of them are listed below:

Channels, which include

Marketing automation
Campaigns
Segmentation and customer analytics
Forms
Content editor
The sales and performance report

So, all the features are divided into different categories and offer different features. To check those out, you can bump into their website.

Tool 7# ConvertKit

ConvertKit is one of the free email marketing tools that has everything you need to get started with email marketing, featuring broadcasts, series, and channels. You can also tag and rate users using this platform, which is useful in determining higher levels of engagement for members of the audience to engage with future advertising.

ConvertKit also includes landing pages, signup forms, and a customized name in conjunction with email marketing. ConvertKit does not restrict landing page visitors or email sends, but it does restrict free accounts to 1,000 subscribers.

The pricing structure of the ConvertKit

What free features does ConverKit offer?

You may send email newsletters and segment subscribers with a free ConvertKit account. You can also make as many landing pages and signup forms as you like, which is great for attracting new leads and growing your email list.

The free ConvertKit plan, on the other hand, does not offer automated systems or drip campaigns, and you’ll have to physically design and organize all emails-a concern we explore in the ConvertKit analysis. It also excludes app integrations (in contrast to Benchmark’s free version, which provides connectivity marketing apps for free.

How can Graphy help you with email marketing?

Graphy is an all-in-one platform that helps you create, market, and sell your courses with a branded website and mobile app.

Graphy offers multiple integrations, including MailChimp. With these features, you can build an email list and send multiple emails at once to your learners. Isn’t it great that on a single platform you can achieve your goals? Apart from this exclusive feature, Graphy also offers:

Rich multi-media courses
Multi-layer security
Country-specific pricing.
Integration of payment gateways
Community and engagement
24*7 customer support
Personal dedicated manager

Isn’t it incredible?