In this blog, you’ll learn about the best time to post on Instagram as well as the worst time to post on Instagram.
Have you been bombarding your Instagram page with trending content but still seeing no visible growth in likes or followers? If so, you might be wondering what your page or content lacks. In case you couldn’t find the answer, you might be thinking the Instagram algorithm works in mysterious ways. But that’s not the case. It ranks your content based on certain factors, and content that does well on all levels ranks well.
So, in which aspect are you lacking?
Are you making use of the reels feature? Are you using relevant and trending hashtags in your posts? Are you optimizing your captions? Are you hopping on all the trends with your content?
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If your answer to all these questions is yes, what might be amiss is your timing. Contrary to popular opinion, timing does matter. To ensure that your content reaches the maximum number of Instagram users, you have to post at the peak engagement time of the day.
So, to help you with the timing part, we at Graphy are here with the best time to post on Instagram.
Read through this blog and make sure that you are posting on your Instagram at the best time.
Let’s get started.
Table of Contents
Instagram cheatsheet: Best time to post on Instagram
Does it matter what time you post on Instagram?
The one-word answer to this question is “yes.” There is indeed the best time to post on Instagram, and the accounts that follow this schedule reach the maximum audience and receive the most likes, shares, and saves. Why? Two reasons
- This schedule reflects the time when the users are most active. And the more active users, the greater the possibility of likes.
- The competition on Instagram is immense. It has over 1 billion monthly users and over 80 million posts are uploaded each day. So, if your content has to be seen, you have to post when your users are most active. Otherwise, it will be lost amongst the sea of content that is posted on Instagram every minute.
So, timing does matter, and a well-timed post gathers the most likes and comments. Even more so, if you are a budding Instagrammer.
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Content from the top pages always stands out. Have you ever missed a post by your favorite celebrity? No, right? It always shows up on your timeline, irrespective of when it was posted. But you might have missed posts from your friends with only a few followers. Because timing becomes secondary when you are amongst the top.
But if your page is still in the growing stage, your content has to be posted at the right time. That’s how you can give your content an extra push.
Now that we are clear on this part, without any further ado, let’s have a look at the best time to post on Instagram.
Also read: How to link Instagram to Twitter and tweet all your photos in 2022
Best time to post on Instagram: General
Every day of the week, there is the best time to post on Instagram for likes. While the frequency of your posts does matter, you need to follow a proper schedule to get the best out of the platform.
Let’s look at it like this. Consider your post at 1 AM IST and your targeted geographical area in India. It is most likely to be missed by your potential viewers as they might be asleep. So, you need to post at a time when your audience is awake and likely using Instagram.
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Now the question is how to pinpoint this timeframe. That is why we are here. For your convenience, given below is a clear schedule showing the best time to post on Instagram for each day of the week.
| Day | Best time to post on Instagram (US Pacific Time) |
| Monday | 11 AM, 12 PM, 1 PM |
| Tuesday | 8 AM, 9 AM, 10 AM |
| Wednesday | 9 AM, 10 AM, 11 AM |
| Thursday | 11 AM, 12 PM, 1 PM |
| Friday | 2 PM, 3 PM, 4 PM |
| Saturday | 8 AM, 9 AM, 10 AM |
| Sunday | 6 PM, 7 PM, 8 PM |
If you have to pick one time that works best across all time zones, it would be 11 a.m. on Wednesday. So, schedule your content around the timeframes mentioned in this schedule for better reach and visibility.
Also read: Instagram monetization: How to monetize your Instagram in 2022
Worst and Best time to post on Instagram: Industry-wise
Each industry is unique, and so will be the target audience. So, depending upon your niche, your ideal posting time might vary. So, here is a brief glimpse of the best and worst posting times across different industries.
| Industry | Best day | Worst day |
| IT | Monday | Saturday |
| Healthcare | Monday | Saturday |
| Education | Friday | Sunday |
| Travel | Thursday | Saturday |
| Media and entertainment | Tuesday | Sunday |
| Influencers | Friday | Saturday |
| Food and beverage | Monday | Saturday |
So, from this list, pick the best day as per your industry and choose the corresponding time from your general schedule and post your content accordingly. For instance, if you are an influencer, schedule your major content on Friday at 2 PM, 3 PM, or 4 PM.
Also read: The most popular Instagram hashtags you should know in 2022
The worst time to post on Instagram
If we are looking at the best time to post on Instagram for likes, why leave out the worst? As per statistics, the worst time to post on Instagram is Sunday. You might think that Sunday is when most people are free, so that means more engagement, but that’s not the case.
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Sunday is when most people go out for shopping, lunch, or the movies. Sunday is also when people finish their pending chores. So the average time they spend on Instagram would be less.
Also read: 10 best link in bio tools for Instagram and beyond
Tips to find the best time to post on Instagram
Depending upon your targeted location, your best time to post on Instagram might vary. While the list we provide is based on global data, for better efficiency, you can use any of the tips given below.
So, let’s have a look at a few tips to find the best time to post on Instagram.
Also read: Why Instagram Influencers Should Create an Online Course
Review your most liked/commented post
Are there any posts of yours that received a lot more shares and likes as compared to the rest of your content? If yes, those are the posts you need to analyze.
To figure this out, you don’t need to study each post one by one but simply use the Instagram insights and analytics feature.
- With this feature, you can track the performance of all your posts and easily find the one that performed the best.
- Use that post to find the posting time which worked the best for your target audience. And you can then try and post your content on a similar schedule and see if it works the same.
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It is actually a trial and error method. So, find a pattern by analyzing your past content, try it out, and see if it works for you.
Also read: How to get real Instagram followers for free
Analyze your competitor’s post
The best thing about your competitors is that they often end up showing you the best way ahead. So, to find the best time to post on Instagram, what you can do is stalk your competitor’s profile or their best-selling content, to be more precise.
See when they posted their most trending videos or reels, both the day and time. So, do a competitor analysis and try posting your content at the time that worked best for them.
Use an Instagram analytics tool
Today, there are not one but several apps to assist you in your social media journey. And these tools also help you to find the best time to post on Instagram for likes by tracking your profile’s performance.
- Hootsuite analytics and impact
- Creator Studio
- Iconosquare
- Keyhole
- Phlanx
So, use any of these tools to track your engagement data, find the best time and maximize your views, likes, and shares.
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