Can You Start a Podcast with No Audience? Here’s How to Do It

Back in 2009, a man named Joe sat down in his garage, switched on a microphone, and began recording. Joe was just another guy with a mic and a passion for interesting conversations. He didn't have a built-in listener base or a giant marketing budget. What he had were compelling topics, an engaging personality, and a commitment to consistency. Little did he know that his humble beginnings would become "The Joe Rogan Experience," a podcast that is now one of the most listened-to shows in the world, boasting millions of followers and high-profile guests like Elon Musk and Bernie Sanders.

But here's the surprise—Joe Rogan started the podcast with no audience. His story serves as a strong testament to the fact that you, too, “Can start a podcast without an audience”. Whether you're a content creator, an online course instructor, or someone with a story to tell, the podcasting landscape is more vibrant and accessible than ever.

This blog post is a complete guide to starting your podcast without an audience. We'll show you why podcasts have become such a powerful medium, how you can launch your own show from scratch, and the strategies to grow your listener base over time. So, read till the end to make the best use of the information!

What is a Podcast?

A podcast is like a radio show that you can listen to on your computer, phone, or other device. Instead of being broadcast live, podcasts are recorded and released in episodes. You can subscribe to a podcast and download new episodes automatically.

Different Types of Podcasts

There are many different formats and styles of podcasts, but some of the most common include:

1. Solo Podcasts: These podcasts feature a single host who talks about a variety of topics.
2. Interview Podcasts: These podcasts feature interviews with guests on a specific topic.
3. Panel Discussions: These podcasts feature a group of people discussing a topic.
4. Storytelling Podcasts: These podcasts tell stories, either true or fictional.
5. Educational Podcasts: These podcasts teach listeners about a specific topic.
6. Comedy Podcasts: These podcasts are designed to be funny.
7. Music Podcasts: These podcasts feature music and interviews with musicians.

Benefits of Podcasts

1. Build Brand Authority

Who doesn’t like to be the go-to-person in their respective fields? Podcasts offer an unparalleled platform to showcase your knowledge and expertise. Imagine potential clients and customers looking to you for insights, solutions, and guidance—podcasting can make that a reality. By consistently delivering valuable content, you build trust and establish yourself as an authority figure.

2. Reach a Wider Audience

Looking to expand your reach? Podcasts can help you reach new audiences who might have never discovered you otherwise. With millions of people tuning into podcasts daily, this medium offers a unique opportunity to broaden your audience base. Think about it—whether they’re commuting, working out, or just relaxing at home, people can listen to your episodes and become familiar with your brand.

3. Increase Audience Loyalty

Have you ever wished to have a loyal fan base of your own? Podcasts allow you to speak directly to your listeners, creating a sense of personal connection. Your tone, personality, and stories come through in ways that written content often can't convey. This deeper engagement can lead to increased loyalty, as your audience feels more connected to you and your brand.

4. Generate Traffic

Podcasts can be an efficient way to generate traffic. By mentioning your site, blog, or social media handles in your episodes, you encourage listeners to visit your online platforms. Plus, including show notes with links on your podcast’s page can further boost your SEO efforts, making it easier for new audiences to find you online.

5. Create a New Income Stream

Your podcast can be your passive income. It offers various avenues for monetization. From hosting ads and securing sponsorships to offering premium content or merchandise, the opportunities are many. As your listenership grows, so does your potential to generate income. Many podcasters find that their shows become significant revenue streams, complementing their existing business models.

Given the benefits of podcasting, it's tempting to start right away. But what if you don't have a large following yet? Is it still possible to succeed?

Can You Start a Podcast Without an Audience?

Absolutely! Starting a podcast without an existing audience might seem challenging, but it's entirely possible—and many successful podcasters have done just that. Let’s address some of the major concerns of starting a podcast without an audience.

Common Concerns of Starting A Podcast

"Will Anyone Listen?"

"If you build it, they will come." This famous line from the 1989 movie ‘Field of Dreams’ holds true for podcasting too.

It's natural to worry about whether anyone will tune in to your podcast, especially if you're starting from scratch. But remember, every successful podcaster once had zero listeners. The key is to create valuable, engaging content that resonates with a specific audience. Consistency and quality are crucial. Over time, your listener base will grow organically as people discover and share your episodes.

"What if I run out of content?"

Another worry is the fear of running out of topics to discuss. However, this is less of an issue than you might think. Your passion and expertise in a subject can provide endless inspiration. Additionally, inviting guests, covering current events, or even responding to listener questions can keep your content fresh and engaging.

"I’m not a tech expert!"

Technical aspects are another hurdle some aspiring podcasters get afraid of. But with so many user-friendly tools and platforms available today, you don’t have to be a tech wizard to produce a high-quality podcast. Platforms like Anchor, Audacity, and GarageBand offer straightforward interfaces that make recording and editing effortless.

"How Do I Stand Out?"

Think of your podcast like a unique voice in a crowded room—what makes it special?

With thousands of podcasts out there, standing out can feel like an uphill battle. However, your unique perspective, expertise, and personality are your greatest assets. Focus on what sets you apart. Maybe it's your storytelling style, your in-depth knowledge of a niche topic, or your ability to interview interesting guests. Dive into what makes you different, and you'll carve out your own space in the podcasting world.

Building an audience takes time and effort, but with dedication and the right approach, your podcast can reach and engage listeners from all over the world.

How to Start a Podcast with No Audience

How to Find Your Niche as A Content Creator

Are you ready to transform your love for storytelling into a podcast? Let's start by finding your niche. It's essential to focus on topics that genuinely interest you. When you're passionate about something, it shows in your voice, and that energy is contagious!

1. Identify Your Interests and Passions

Sit down and make a list of all the things you love talking about. Whether it’s sports, cooking, tech, or storytelling, your enthusiasm will keep you motivated and engaged.

2. Solve Specific Problems

Think about the problems you can help your listeners solve. Are you a whiz at budgeting? Can you offer advice on career growth? Providing solutions makes your podcast valuable.

Analyze Competition

Curious about where to start? Look at what’s already out there, done by other podcasters.

• What Do They Do Well?

Listen to some successful podcasts in your chosen niche. Note down what they’re doing right. Is it their storytelling, the quality of their guests, or maybe their engaging style?

• Who Are They Catering To?

Understanding who your competition is targeting can help you refine your own audience persona.

• Where Is There Room for Improvement?

Every podcast has gaps. Maybe they lack diversity in perspectives or don’t cover specific sub-topics. Find these gaps and address them in your podcast.

• What Could You Do Differently?

Bring your unique twist to the table. Whether it's a different format, a new perspective, or a more interactive approach, make sure you stand out.

Identify Your Audience

Define Your Target Audience Persona

Who will be listening to your podcast? To know this, defining your target audience is crucial.

Understand Their Needs and Preferences

Create a detailed profile of your ideal listener. What are their interests? What problems are they facing? What type of content do they consume? Knowing this will help tailor your content to meet their expectations.

Create Your Brand

Brand Persona

Your podcast is more than just audio; it’s a brand. Think about how you want to be perceived. Are you informal and chatty or professional and insightful? Your style should reflect your content and resonate with your audience.

Choose a Name

A catchy name can make all the difference. Your podcast name should hint at its content, be easy to remember, and be unique enough to stand out in the crowded podcast landscape.

Design Your Brand Aesthetic

First impressions matter. Invest in high-quality visuals for your podcast. It not only boosts professionalism but also attracts potential listeners. Use tools like Canva or hire a designer to craft a logo and cover art that reflects your podcast's theme and tone.

Choose the Right Podcasting Equipment

Additional Considerations:

• Budget: Determine your budget and choose equipment accordingly.
• Portability: If you plan to record on the go, consider portable options.
• Quality: Invest in good-quality equipment for professional-sounding recordings.
• Accessories: Consider microphone stands, cables, and shock mounts.

As you grow, you might want to invest in a mixer, higher-end microphones, and soundproofing materials.

Create Engaging Podcast Content

Ready to hit the record button? Here's how to keep your content fresh and exciting.

1. Finding Guests and Brand Collaborations

Guests can bring new perspectives and attract their followers to your podcast. Reach out to industry experts, authors, or influencers who align with your podcast’s theme.

2. Repurposing Existing Content

Got a blog or YouTube channel? Use your existing content as a foundation for your podcast episodes. This not only saves time but also ensures consistency across your platforms.

3. Taking It One Episode at a Time

Don’t overwhelm yourself by planning too far ahead. Focus on producing one high-quality episode at a time. Consistency is key.

4. Exploring Private Podcasts

Consider offering exclusive content through private podcasts for a subscription fee. This can be an excellent way to monetize your podcast and build a loyal listener base.

With your podcast ready to go, the next step is to promote it and attract listeners. Let’s understand how to make your podcast popular. Let's dive into the effective strategies you can use.

How Do You Make A Podcast Popular?

Creating a podcast is one thing; making it popular is another. If you want your podcast to stand out in the crowded digital space, you'll need a strategic approach to promotion. Here are some key strategies to get you started.

Social Media

"Why post in one place when you can conquer them all?"

Strategies for Different Platforms

Social media is a powerhouse for promoting your podcast, but each platform requires a unique strategy. Here’s how to make the most of each one:

• Instagram: Use eye-catching visuals and short clips from your podcast episodes. Utilize Stories and IGTV to give sneak peeks or behind-the-scenes content.
• Twitter: Share bite-sized insights or quotes from your episodes. Engage with trending topics and use relevant hashtags to increase visibility.
• Facebook: Create a dedicated Facebook page for your podcast. Use this space to post full episodes, engage with your audience through comments, and host live Q&A sessions.
• LinkedIn: Perfect for business-oriented podcasts. Share thought leadership articles, episode summaries, and network with industry leaders.

Remember, consistency is key. Regularly posting and interacting with your audience will keep your podcast top-of-mind.

Email Marketing

"Your email list is the secret weapon you didn’t know you had."

Building and Leveraging an Email List

Email marketing might seem old school, but it’s incredibly effective. Here’s how to build and make the most out of your email list:

• Build Your List: Offer a freebie or exclusive content in exchange for email sign-ups. Promote the sign-up link on your social media and website.
• Segment Your Audience: Divide your list based on listener interests and engagement levels. Tailor your emails to suit these segments, making your content more relevant.
• Engaging Content: Share episode highlights, behind-the-scenes stories, and upcoming guest announcements. Include call-to-actions encouraging subscribers to listen, share, and review your podcast.

Consistently providing value through your emails will make your audience look forward to your updates, increasing engagement and listenership. Graphy's platform provides resources for email campaigns, push notifications, and building a strong community around your podcast.

Brand Advocates

"Why do all the work yourself when you have superfans?"

Encourage Word-of-Mouth Promotion

Word-of-mouth is one of the most powerful forms of marketing. Here’s how to turn your listeners into brand advocates:

• Engage Actively: Respond to comments, messages, and emails. Show your audience that you value their input and appreciate their support.
• Create Shareable Content: Provide easily shareable snippets, quotes, and graphics that your listeners can post on their own social media.
• Incentivize Sharing: Run contests or giveaways that encourage listeners to share your podcast with their friends and family.

Building a community around your podcast fosters loyalty and encourages organic promotion.

Podcast Syndication

"Why limit your reach when you can be everywhere?"

Distributing Your Podcast on Various Platforms

Syndicating your podcast ensures that it’s available wherever your listeners prefer to tune in. Here’s how to get started with distribution:

• Major Platforms: Submit your podcast to popular platforms like Spotify, Apple Podcasts, Google Podcasts, and Amazon Music. These platforms have vast audiences and can significantly increase your reach.
• Niche Platforms: Don’t overlook smaller, niche podcast directories. These can be particularly effective if your podcast targets a specific industry or interest group.
• RSS Feeds: Make sure your podcast has a well-structured RSS feed. This allows listeners to subscribe and receive updates automatically.

Wider distribution increases your chances of being discovered by new listeners, making it easier to grow your audience.

Making a podcast popular requires strategic planning and consistent effort. Start implementing these strategies today and watch your listener base grow.

How To Monetize A Podcast?

Launching your podcast is just the beginning. If you’re ready to turn your passion project into a profitable venture, here are some proven strategies to monetize your podcast.

Read more: How To Monetize Your Podcasts: From Listeners To Paying Students

Sponsorships

Sponsorships are one of the most effective ways to make money from your podcast. Essentially, companies pay you to promote their products or services during your episodes. This can be in the form of host-read ads, pre-recorded commercials, or even dedicated episodes featuring the sponsor's offerings.

Getting Started with Sponsorships

1. Identify Potential Sponsors: Look for companies that align with your podcast's niche and audience.
2. Build a Media Kit: Include your podcast’s statistics, listener demographics, and previous sponsorship examples.
3. Reach Out: Craft a compelling pitch that highlights the mutual benefits of the partnership.

With the right approach, sponsorships can become a steady revenue stream, giving you the financial freedom to focus on creating content.

Ads

Ever wondered how those short, snappy ads between segments can add up to big bucks? Running ads on your podcast is another straightforward way to generate income. You can partner with ad networks like Midroll, Podbean, or Anchor, which match you with advertisers looking to reach your audience.

Types of Ads:

• Pre-Roll Ads: Play at the beginning of the episode.
• Mid-Roll Ads: Inserted in the middle, often fetching higher rates due to listener engagement.
• Post-Roll Ads: Placed at the end of your episode.

Ad revenue can vary based on several factors, including your listenership, the length of the ad, and its placement within the episode. While it might take time to build up significant earnings through ads, consistency, and high-quality content will attract more advertisers.

Paid Subscriptions

Paid subscriptions offer your listeners premium content in exchange for a monthly fee. Platforms like Patreon, Supercast, and Glow make it easy to set up membership tiers where subscribers can enjoy perks such as ad-free episodes, bonus content, early access, and behind-the-scenes insights.

Steps to Launch Paid Subscriptions:

1. Choose a Platform: Select a subscription service that suits your needs.
2. Create Tiers: Design different levels of access and benefits.
3. Promote It: Advertise your subscription program during your episodes and on social media.

Paid subscriptions not only generate recurring revenue but also deepen the connection with your most passionate listeners.

Selling Podcast Material through Graphy​

Imagine turning your podcast wisdom into a lucrative online course or eBook. Graphy allows you to sell courses, eBooks, and other digital content based on your podcast material. This can be an excellent way to repurpose your content and offer additional value to your audience.

How to Leverage Graphy​

1. Identify Key Topics: Choose popular episodes that can be expanded into a course or eBook.
2. Develop Content: Create comprehensive, engaging material that dives deeper into these topics.
3. Promote Your Offerings: Use your podcast and social media channels to market your new products.

Selling educational content diversifies your revenue streams and establishes you as an authority in your field. Monetizing your podcast doesn’t have to be complicated. By leveraging sponsorships, ads, paid subscriptions, and platforms like Graphy, you can turn your passion into a profitable business.

Podcast Metrics

Podcast Analytics

Launching a podcast is an achievement, but how do you know if it's resonating with your audience? Podcast analytics turn guesswork into actionable insights.

Tools to Track Performance

Essential tools for tracking podcast success:

• Apple Podcasts Connect: Provides listener data such as plays and consumption.
• Spotify for Podcasters: Offers detailed demographics including age, gender, and location.
• Google Podcasts Manager: Insights into listener behavior and search metrics.
• Anchor: Hosts your podcast and provides engagement analytics.
• Podtrac: Industry-standard measurement for benchmarking performance.

Key Metrics to Monitor

Important metrics to track:

• Downloads and Plays: Indicators of reach and attraction.
• Listener Retention Rate: Measures engagement through episode completion.
• Subscriber Growth: Long-term health and appeal indicator.
• Episode Drop-off Rates: Identifies where listeners stop listening.
• Demographic Data: Age, gender, and location for content tailoring.
• Listener Feedback and Reviews: Insights into audience preferences and improvements.

Strategies for Continuous Improvement

To evolve your podcast:

• Refine Your Content: Use feedback and retention data.
• Optimize Episode Length: Adjust based on drop-off points.
• Experiment with Formats: Try interviews, solo episodes, or storytelling.
• Promote Engagement: Encourage reviews, questions, and social media interaction.
• Stay Updated with Trends: Incorporate new ideas and technologies.
• Iterate and Adapt: Make changes based on data for continuous relevance.

Understanding and leveraging podcast analytics is crucial for building a successful show.

Podcast Ideas for Beginners

Sharing Personal Stories

Everyone has a tale to tell and your personal experiences can be more relatable than you think. Whether it’s overcoming challenges, hilarious anecdotes, or heartwarming moments, sharing your personal stories can create a deep connection with your audience. Think of it like journaling but with an audience eager to listen.

Conducting Interviews

Curious minds want to know—how do the experts do it? Interviews are gold mines for content creators. By inviting experts, influencers, or everyday heroes to share their insights, you can provide immense value to your listeners. Plus, interviews often require less preparation on your part and can bring fresh perspectives to your podcast, not to mention attracting the guest's audience to your content.

Reviewing Media (Books, Movies, TV Shows)

What’s binge-worthy? Your followers want your take! Reviews are a fantastic way to engage your audience, especially if you have strong opinions and a knack for detail. You can cover new releases or timeless classics, breaking down what works and what doesn’t. Your unique perspective can help listeners decide what to watch or read next.

Presenting New Research

If you’re inclined towards academia or love staying updated with the latest studies, presenting new research can set your podcast apart. Simplify complex studies or new discoveries and discuss their implications. Your podcast can become a go-to source for listeners hungry for cutting-edge knowledge.

Repurposing Old Content

If you already have a blog, YouTube channel, or any form of content, repurpose it into podcast episodes. This not only saves time but also reaches a new audience who prefer listening over reading or watching. It’s an efficient way to maximize your previous efforts while providing value in a different format.

Offering Advice

Everyone has expertise in something. Whether it's career advice, relationship tips, or health and wellness guidance, your advice can make a significant impact. Position yourself as a mentor to whom listeners can turn for actionable tips and thoughtful guidance.

Telling Fictional or Non-Fictional Stories

Storytelling is a timeless art. Whether creating fictional tales or recounting real events, a well-told story can transport your listeners to different worlds. Use sound effects, music, and dramatic pauses to enhance your storytelling and keep your audience hooked episode after episode.

Examples of Podcasts Started with No Audience

Think you need a big following to start a successful podcast? Think again!

Case Study 1

Podcast Name: How I Built This

NPR’s How I Built This, hosted by Guy Raz, started without a massive following but quickly became a success. Raz's engaging storytelling and insightful interviews with entrepreneurs resonated with listeners, creating a loyal audience over time.

Case Study 2

Podcast Name: The Tim Ferriss Show

Tim Ferriss, author of The 4-Hour Workweek, didn't start his podcast with a huge audience. He leveraged his existing network and provided high-value content, featuring in-depth interviews with successful individuals across various fields.

Case Study 3

Podcast Name: Serial

Serial revolutionized the podcasting world with its investigative storytelling. Despite starting from scratch, it quickly captivated millions of listeners with its compelling narrative and meticulous research.

Case Study 4

Podcast Name: Stuff You Should Know

Hosts Josh and Chuck started Stuff You Should Know with minimal following but grew their audience by breaking down complex topics into digestible, engaging content. Their friendly banter and informative discussions made them a staple in the podcasting world.

Case Study 5

Podcast Name: The Minimalists Podcast

Joshua Fields Millburn & Ryan Nicodemus, known as The Minimalists, began their podcast to discuss living a meaningful life with less. They started with no audience but grew a following through authentic storytelling and practical advice on minimalism.

Each of these examples shows that starting a podcast without an initial audience is entirely possible. The key lies in delivering consistent, high-quality content that resonates with listeners' interests and needs. If they can do it, so can you!

Final Thoughts

Starting a podcast with no initial audience is not only possible but can also be an incredibly rewarding experience. Just like Joe Rogan, you can transform your passion and unique perspective into a platform that resonates with listeners worldwide. Remember, every successful podcaster started with zero listeners. Your dedication to consistency, quality, and authenticity will set you apart and attract a loyal audience over time.

Ready to turn your passion into a podcast?

With the right tools and mindset, your podcast could be the next big thing. Let's make it happen!