In this blog. we cover what is a brand slogan, why you should use them, and some catchy slogan examples so that you can figure out how you can write a slogan for your brand.
Do you want to make an ever-lasting impression on your audience’s mind? Do you want people to be able to recognize your brand whenever they come across a unique phase?
We are in 2022 and the marketing strategies have changed tremendously over the years. You can not stick to the old ways of marketing your digital products and expect people to purchase them. Hence, if you want to stand out and tell your audience that you care about them, you have to discover some unique ways of doing that.
Being a digital entrepreneur, you have to do something different, unique, and appealing, if you want to seize the attention of your target audience. Gone are the days when people use to purchase your products without even understanding your vision and mission.
Today, people are looking for creators or brands with whom they can relate. They are educated and they will evaluate the value of your products or services before purchasing them. Apart from this, they want to purchase from some who is very clear with their vision and mission.
And one of the easiest ways to tell people about your brand, its vision, and mission is to give your brand a ‘memorable slogan’. Don’t worry, if you don’t know how to give a catchy or memorable slogan to your brands because we have got you covered.
So, let’s get started!
Table of Contents
What is a slogan?
Slogans are used by brands to deliver a strong and targeted message to their audience. It is a small phrase that sum’s up your brand’s mission statement. The best thing about slogans is that they work for every type of business.
From giant e-commerce businesses to ed-tech startups to knowledge-commerce businesses – Slogans perform really well.
To be honest, slogans play a crucial role in the success of any business.
And if used correctly, they can literally help you in growing your business by leaps and bounds. Hence, if you have not given a slogan to your business, we would highly recommend you to start working on it from today itself.
A slogan should be:
1) Meaningful – Slogans are used for telling your brand’s mission. You can not use some random words and expect them to work for you. Because a slogan has to be in alignment with your brand’s mission statement. Hence, write them in such a way that they should sound meaningful.
2) Targeted: Think about your target audience and then think what words you should use in your slogan that your target audience couldn’t just resist from checking out your online course website.
3) Concise: You know what, within the first 7 seconds of meeting someone, you can leave a good or bad impression on them. The same goes for your brand’s slogan. Don’t write a long slogan because no one is going to read it. Remember that you have to make a solid impression in the first 7 seconds. Hence, keep it concise and short.
Catchy slogan examples to help write your own
Gillette – The best a man can get
Gillette has established itself as the best brand in the category of men’s grooming and personal care products. Gillette was introduced in September 1901 and they introduced this tagline in 1989.
The same tagline ie, ‘The best a man can get was used by the brand till 2019. This tagline had a huge impact on the mindset of its target audience as it made them believe that they can get the best products only and only from Gillette. Due to this, they started having repeated customers. Consequently, they became brand loyalists.
In 2019, Gillette reframed its tagline and named it ‘The best men can be’. They changed it because they no longer wanted to give a message of obtaining the best products. Now, they want to deliver a more powerful message that is ‘becoming the best.
Nike – Just do it
Nike wants every person to awaken the sportsmanship within them. It is short and crisp. The best part about the tagline is that it is memorable.
Many magazines have declared Nike’s slogan, the best slogan of the 20th century. Because it makes people believe that they can become successful in their lives by having the ‘just do it’ attitude. And this attitude will develop in them if they wear Nike’s products.
Unacademy – Let’s crack it
One of the best catchy slogan examples is Unacademy’s – Let’s crack it slogan.
Unacademy is India’s largest eLearning platform. Its slogan is very catchy, unique, and targeted. Unacademy targets students who are preparing for exams like NEET, IIT, UPSC, etc. Its tagline has a direct impact on its audience. It makes them believe that with Unacdemy they will be able to crack their exams.
The simple three words slogan motivates students to come out of their comfort zone and crack the exam by having a never-failing attitude. Unacademy has also launched a song named ‘Let’s crack it- Student Anthem. This further helped them in positioning themselves as the best in the market.
Nestle – Good food, good life
One of the best catchy slogan examples is Nestle’s – Good food, good life.
Nestle is the world’s largest food and beverages organization, and almost all of us have used its products. Since Nestle is all about food and drinks, so is its slogan. It represents their brand in the best possible way.
As it says, good food means good life and you can get good food at Nestle. This simply means that Nestle helps in improving your life by providing you with good quality foods and beverages.
To wrap it up:
Giving a catchy slogan to your digital products is hard. We have tried to give you the best catchy slogan examples so that you can figure out how you can give the best slogan to your online education brand.
Work more research part and then only give a slogan to your brand. Try to keep it as crisp and direct as possible.
Moreover, we would recommend you to choose an online course hosting platform like Graphy that allows you to establish your brand by helping you in launching your branded course website and mobile application.
Ready to establish your brand as a subject matter expert? Sign up on Graphy!