Different Types of Logos and How to Use Them Effectively

What was your first step in creating your band logo? Were you excited or nervous? Did you feel daunted initially? Or you may have mixed feelings. However, whatever may be your feelings we definitely understand your situation. And It’s quite natural. As an entrepreneur, you may have several types of questions in mind. However, creating and selecting a logo is not a cakewalk as it is the face of your company. It genuinely takes a huge time to finalize it. It represents your brand and delivers customers with an idea of your brand’s personality.

Thus, a well-designed logo can donate huge to business success. But what type of logo is most appropriate for your business? Selecting the perfect logo for your business is never a simple task. Choosing the correct type of logo is an essential step when creating a company’s identity.

Here, we will discuss different types of logos with examples that will help you to create one for yourself.

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What are the 9 different types of logos

However, there is a mixture of typography and images, and each type of logo gives your brand a different feel. And since logos gives the first impression you want to make sure you get it right. If you want to pick the best logotype for your business?

Here are the 9 different types of logos you must know about.

01. Wordmarks logo

Among all the different types of logos we talk about, the wordmark is popularly used. Wordmarks consist of the company’s name that is written in a certain typeface. To learn how to make this logo, you need to pay extra attention. If you’re going for a wordmark, you need to keep in mind that it takes time to create this logo. Even you can create a custom typeface like Coca-Cola. However, it depends on the skills of a professional designer. However, you can select a logo font that mirrors your brand’s vibe. Modern logo designs require more elaborate typefaces Thus, evaluate whether to go for all small letters or a mix of colors of your logo. A wordmark is a wonderful option for brands with catchy names as their logo will occur throughout all their marketing materials.

Examples: Coca-Cola, Subway, Casper, Kellogg’s

02. Abstract logo marks logo

These are image-based logos and it represents a real object. As they don’t show a specific recognizable object, abstract logo marks give you the chance to make something highly unusual. If you go for this type of logo, first you must identify your brand’s core values and then proceed. Experiment with a simple, geometric form that will stimulate the right emotions and messages. If you choose to make this type of logo, make sure you’ve hardened your brand essence and know precisely what it is that you want to convey to your audience. In addition, an abstract logo mark can be the right choice for global brands.

Examples: Airbnb, Chanel, Nike, Adidas, and Pepsi.

03. Pictorial marks logo

A pictorial mark logo is a graphics-based logo. It’s likely the image that comes to mind when you think of a logo however a true brand mark is only an image. Because of this, it can be a problematic logo type for new companies, when you don’t have strong brand recognition. The biggest thing to consider when choosing to go with a pictorial mark is what image to select. This is something that will stick with your company for a lifetime. You need to consider the broader importance of the image you pick for your brand.

Example: Apple, Twitter

04. Letterforms logos

Letterforms logos are one-letter logos that only contain the first letter of the company’s name. As letterform logos are small, they’re effortlessly scalable even when used in tiny dimensions. This makes them perfect for app icons, and social media profile pictures. Typically, letterform logos are the right choice for brands that are already well-known. Otherwise, it can be tough getting people to know and recognize your company’s name. It is also helpful for brands with long names.

Examples: Facebook, McDonald’s, Netflix, and Pinterest

05. Emblems logos

Emblems are also known as badge logos. They combine text and symbolic imagery to form elaborate designs. However, before proceeding, think about the industry and whether an emblem is right for your brand. However, there are no rules, this type of logo is extremely famous among universities and coffee brands. A current logo craze is a modern take on the emblem, opting for a minimal approach. That usually affects vector graphics and clean lines. Emblems also give you the space you need to add a slogan. When making an emblem remember this type of logo is less flexible and doesn’t work well.

Examples: Starbucks, Warner Brothers, and Manchester United.

06. Dynamic marks logos

When it comes to understanding different types of logos, you need to understand which one is right for you. Dynamic logos are kind of a unique monster, therefore the general rule of logo design is consistency. Precisely it makes dynamic logos so universal. These types of logos need a basic framework that serves as the core. This type of logo is useful for dynamic brands. If you work in the creative industry and want to stay fresh and innovative, this type of logo is the right fit. Remember, nevertheless of which type of logo you pick, consistency is the key.

Examples: MTV, Hilary Clinton, Google, Nickelodeon, and Virgin.

07. Combination marks logos

This type of logo combines images with words. For example, a combination logo could consist of an icon with a wordmark, a mascot with a letterform, and so on. However, some brands have one main logo in the form of a combination mark. While breaking up the text and imagery that suits better. Combination marks are very popular logos amongst brands, as they are extremely versatile. You can create several variations of your logo and use them for different purposes while providing a clear and visual language. For example, have you noticed that the Lacoste brand uses their combination mark on their website design, but for their products, they only use green crocodiles. Definitely knowing different types of logos helps to improve your IQ and also helps you to know many about multiple brands.

Examples: Taco Bell, Toblerone, and Dropbox

08. Mascots logos

Mascot logos consist of described characters that act as a visible representation. It can be anything such as creatures to real people. Mascots can be a useful way of getting customers to connect to your brand. However, such brands tend to naturally resonate with other humans. You can also use a mascot to make for a fun and playful vibe that will appeal to your audience. However, always check on whether your business suits having a mascot logo or not. Therefore use it in such a way that it sends the right message. Due to the logo’s friendly and attractive nature, mascots work well when developing for social media and marketing campaigns. However, this type of logo is made up of more details.

Examples: Michelin, KFC

Make your own logo with Graphy

If you are an online course creator or an entrepreneur you might have gone through this rough phase of choosing the best logos for your brand. It is a difficult task if you are a solo entrepreneur. There are so many different types of logos making a decision is troublesome.

However, whichever type of logo you choose, remember that mindful design will not only boost your brand but guarantee that customers will remember your logo in their minds. As time passes consumers will create positive relationships with your logo and your brand, and also it helps to add value and trust. Still have multiple questions in your mind, Graphy is here to help you. Graphy will help you decide which type of logo is suitable for you, and also help you create one.

Graphy is an online course creation platform where you can create your own website absolutely free in the most hassle-free manner. It has multiple features which are just for course creators like you.

Different types of logos and how to use them effectively