25 Digital Products Fitness Coaches Can Sell That Actually Help Clients

Let’s be honest. Selling digital products as a fitness coach used to mean one thing: workout plans in PDF format. Probably made in Canva. Probably called something like “Booty Builder Vol. 1.”

But it’s 2025. You can do way more. Like, way more.

Here are 26 digital product ideas that can help you diversify your income, build your brand, and actually help your clients — without burning out.

25 Digital Products You Can Sell as a Fitness Coach

1. Customizable Workout Templates

Pre-built Google Sheets or Notion dashboards where clients can plug in their own stats. Think “choose your own adventure” but for hypertrophy.

2. Meal Planning Bundles

No, not just another list of grilled chicken recipes. Think macro-based plans for specific goals — fat loss, muscle gain, hormonal balance — plus a grocery list and swap options.

3. Habit-Tracking Journals

PDFs or printables with daily check-ins for hydration, steps, sleep, and more. Bonus if you make it pretty and motivational.

4. Fitness Challenges

Sell 30-day or 8-week challenges with structured programming, community access, and rewards. People love a challenge when it comes with a prize and peer pressure.

5. Pre-recorded Workout Videos

This is your chance to be the Netflix of squats and lunges. Bundle them by goal or equipment type (bodyweight, kettlebell, resistance bands, etc.).

6. Mobility or Recovery Programs

Everyone’s tight, sore, and pretending they stretch more than they actually do. Help them fix it with a digital mobility series.

7. Postpartum Fitness Guides

If this is your niche, it’s gold. Focus on safe movement, core rehab, and real talk — not bounce-back culture.

8. Menstrual Cycle Syncing Plans

Some fitness coaches are tapping into this niche — programming workouts around hormonal phases. It’s science-y and trending.

9. High-Ticket Coaching Courses

Create an entire digital course on fat loss psychology, advanced strength training, or fitness for specific populations. Think MasterClass, but you’re the star.

10. Private Podcast Series

Host a “members-only” audio series where you dive into mindset, strategy, or answer client questions. Think of it like office hours… in their ears.

11. Done-for-You Content Packs (For Other Coaches)

If you’re good at writing captions, emails, or eBooks, other coaches will pay for them. Especially the ones who hate writing.

12. Recipe eBooks (That Aren’t Boring)

Make them niche: high-protein for vegans, meal-prep friendly, or “5 ingredients or less.” Add macros. Add sass.

13. Fitness Affirmation Cards

Yes, really. Printable or digital decks with motivational quotes for the gym, especially for beginners. People love a pick-me-up that matches their biceps curl.

14. Digital Planners for Fitness Goals

Think: fillable PDFs or apps where clients can map their goals, track progress, and reflect. Bonus: brand it with your logo.

15. Virtual Workshop Replays

Host a masterclass on a hot topic — glute growth, metabolic health, injury prevention — then sell the replay. Evergreen income.

16. Niche Coaching Bundles

Bundle up your best tools for specific types of clients: busy moms, runners, desk workers. You name it.

17. Fitness Coaching Templates (Behind-the-Scenes Stuff)

Client onboarding forms, check-in templates, SOPs — if it saves other coaches time, it’s sellable.

18. AI Avatar Coaching Profiles

The future is here. Platforms like Graphy let you create an AI version of yourself — trained on your own videos, books, or social posts — that can coach, engage, and sell while you sleep. (Or nap. Or deadlift.)

19. Body Image & Mindset Workbooks

Because physical change means nothing if clients still hate their reflection. Offer journaling prompts, mindset rewires, and daily affirmations.

20. Home Gym Starter Kits (Digital)

Guides on what to buy, how to set up a killer home gym, and which workouts to prioritize when space is tight.

21. Supplement Guides

Break down supplements by goal, with dosages, risks, and recommendations — minus the MLM pitch.

22. Fitness Career Starter Kits

If you coach other coaches, this is clutch: how to become a PT, build a client base, or get certified.

23. Livestream Class Archives

If you’ve been going live with workouts, save and package them. Create a vault. Instant value.

24. Gamified Fitness Trackers

Create digital reward systems or badges for workout streaks, milestone lifts, or completed programs.

25. Affiliate-Ready Product Catalogs

Curate your favorite gear, supplements, apps, and tools into a digital lookbook. Use affiliate links. Passive income, baby.

Next steps

The online course industry is booming, but here’s the hard truth—most courses don’t make it.

Over 85% of online courses fail to retain students, and a major reason is poor platform usability and lack of engagement.

Research shows that the average completion rate for online courses hovers around 15%, with some dropping as low as 3-5%.

The solution? An intuitive platform, interactive content, and a smart marketing strategy.

And Graphy solves exactly this.

Graphy has helped over 150K creators launch and sell their AI-first courses, webinars, memberships and other digital products.

Get your free consultation today!