In this blog, we’ll take you through niche and sub-niche and also tell you how you can find your online course niche.
Online courses are high in demand. Course creators are earning huge revenues due to this increased demand in the market.
Still, some creators are struggling to make a living out of their online course business. There could be several reasons behind this, but, after being in the ed-tech business for a long time, we have realized some of the common mistakes that creators make. Some of them are:
- Not having the right marketing strategy
- Not choosing a comprehensive course platform like Graphy
- Not listening to the needs and requirements of their target audience &
- The most important is not choosing their online course niche
Choosing the right niche helps creators in identifying their target audience which is one of the most important things when it comes to selling digital products. Not having a niche means you are not aware of whom you are going to target.
In simple terms, it’s like playing archery and not being able to recognize where the target is. In such a situation, you will keep on shooting the arrow, and if somehow it hits the target, it’s good; but if it doesn’t, you will start hating the game itself. Right?
The same applies to your online course as well. Hence, if you have not chosen a niche for your online course, start thinking about it because it is one of the most important reasons behind a successful online course.
However, if you have tried to choose your online course niche and are still confused about it, this blog is for you! In this blog, we are going to tell you everything about:
- What are niche and sub-niche?
- Why is it important to choose the right niche for your online course?
So, without any further ado, let’s get started!
What are niche and sub-niche?
What is a niche?
A niche is a segmented area of the market for a product. When it comes to online teaching, it is an area or field of your expertise. It’s a skill that you mastered till now. In simple terms, your niche is the topic of your online course.
Your niche allows you to take a huge market and target only one of its segments.
For instance, if you are a digital marketer, digital marketing is your niche. So, if you are launching a digital marketing course, you will not target people ‘students’ in general. You will only target those students who are interested in learning digital marketing.
Some niche markets are very competitive whereas some aren’t.
Therefore, if you enter a highly competitive niche market, you would realize that it will have high barriers to entry. Whereas, if you enter a less competitive niche market, it will have low barriers to entry. But, in a less competitive niche market, the chances of increasing your visibility are higher than in a highly competitive niche market.
We hope that now you have a clear understanding of what a niche is. Now, let’s understand sub-niche.
What is sub-niche?
A sub-niche is a business that offers highly specific products or services. It is also known as macro-niche.
You can choose a sub-niche only after finalizing your online course niche, which is already segmented out of a larger market. In short, once you are clear with your course niche, you further have to narrow it down to find out your sub-niche.
If you choose a highly targeted niche, the barriers to entry will be less which means less competition and more opportunities to establish yourself as the subject matter expert.
To understand this better, let’s take the same example.
You are a digital marketer but your expertise lies in Facebook ads. So, here your niche is ‘digital marketing whereas your sub-niche is ‘Facebook ads’.
Some more examples of sub-niches are:
- Niche: Makeup & Beauty, Sub-niche: Bridal makeup or hair stylist
- Niche: Fitness, Sub-niche: Fitness trainer for women
- Niche: Food, Sub-niche: Vegetarian / Vegan food
Now, let’s figure out how you can find a profitable niche for your online course.
How can you find your online course niche and sub-niche?
To begin your journey as a course creator, the first thing you need to do is to choose your online course niche.
You could be good at doing multiple things, but, when it comes to choosing your online course niche, you should choose something after considering the points mentioned below:
- You love to do and teach what you are planning to choose as your course niche
- You should have in-depth knowledge of that topic
- You have an audience that would be willing to pay for your online course
In a nutshell, your niche should be a combination of – Talent + Passion + Market
If you are not sure about what you should choose as your online course niche, we would recommend you invest the required amount of time. Don’t be impatient. Pick your niche only when you are sure about it and then only think about taking the next step i.e, finalizing a robust course platform like Graphy.
Also read: How to Validate Your Online Course Idea
Why choosing a niche or sub-niche is important?
Choosing your niche is crucial for the success of your online institute. As we have mentioned above that without a niche, you are like shooting an arrow but are not aware of the position of the target. Hence, not having a niche means you are selling your product to everybody.
This means you have no idea about:
- Whom to target?
- What should be your messaging?
- What should be the price for the audience as a whole?
- Which channels are you going to use for marketing digital products?
In short, you will not even be clear about for whom you are creating your digital products and what are going to be their learning objectives.
Moreover, we know, that being a specialist is always better than being a general physician. Therefore, if you are planning to teach online then the first step that you need to take is; to choose your online course niche.
Some of the benefits of choosing a niche for your online course business are:
- Low entry barrier which means less competition
- Helps you in establishing authority as a subject matter expert
- You know whom to target. Hence, marketing your course would be easy for you
- Helps you in building strong relationships with your audience
Apart from this, niche markets are also friendly to word-of-mouth marketing. Because you are specifically solving the problem of a specific audience. Hence, they are more likely to share it with others. Therefore, choose your online course niche wisely and leverage all of its benefits.
We hope now you understand why it is important to choose your online course niche.
At Graphy, we have creators from multiple niches like fitness, education, personality development, arts, etc, who are making a remarkable impact on society and are earning huge revenues by launching their digital products.
We have our success stories with 40,000+ creators including Kundan Kishore, CA Rachana Ranade, YourStory, Better India, Pixel Village, and Edu91 as our partners, to name a few.
Hence, no matter what niche you have chosen, do your market research, understand your target audience, and launch your online course with a bang on an all-in-one course platform like Graphy.