In this blog, we will cover how face-to-face marketing can help you in driving sales for your online business.
In the era of online businesses, everything from operations to production to marketing to sales to customer service takes place online.
Since we know that marketing is the heart of any business and its sole objective is to understand the needs of your customers and then deliver them the products that they require. We understand that in the era of digital marketing, it has become very easy for marketers to reach their target audience.
In fact, we have seen digital entrepreneurs who started from scratch are now smashing their income goals and are living the life that they have always dreamt of.
But, don’t you think that it would be more rewarding if you could combine your online marketing strategies with face-to-face marketing strategies? Don’t you feel that as a digital entrepreneur/coach/creator, sometimes you should come out of this digital world and meet your prospects or colleagues in person?
Well, if you opt for face-to-face marketing along with digital marketing and decide to meet your leads in person and try to build relationships with them, it is going to help you for sure. In fact, it will pave the way for many new opportunities.
Now, you must be thinking that we are a knowledge-commerce business and it’s pretty easy for us to manage all the things through a digital medium then why do we need to go out and meet our customers and focus on face-to-face marketing?
Well, according to studies, it is very important for businesses to meet their customers and leads in person whether you run your business online or offline. As it can help you in building trust which is extremely crucial for businesses to drive sales and generate revenue.
You must be curious to know how face-to-face marketing can help you in driving sales for your online business, right? Don’t worry! Because that is exactly what we are going to cover in this blog.
But, before moving forward, let’s understand what is face-to-face marketing in the first place.
What is face-to-face marketing?
Face-to-face marketing refers to promoting your business to an individual or a group of individuals by meeting them in person.
Since you are digital so for you it is going to be something like:
Suppose, you are traveling in a bus and the person who’s sitting next to you asks you about what you do for a living and you explaining him about your online teaching business. In case they are interested, you can give them your business card or the details of your online course website.
Let’s take another example, suppose you are conducting an offline workshop and there you are talking about your knowledge-commerce business in front of 30 people. Explaining everything about it and then later giving a sales pitch to sell your digital products to them.
Whether you believe it or not but face-to-face marketing works for every type of business. Hence, you should definitely include it in your marketing plan.
How face-to-face marketing can help you to scale your online teaching business?
More effective communication
While conducting online webinars, it becomes very difficult to reply to every question that your attendees ask. Everyone seems to be interested in asking questions from you. Right?
Sometimes in the pool questions, you may forget to answer a few questions or maybe you want to answer them but the question disappear in front of your eyes. If you conduct webinars, you can relate to this. And we understand that it’s not your fault because it’s not humanly possible to answer all the questions.
Whereas, in a face-to-face marketing scenario, you would be standing and speaking live in front of your audience. So, if they have any doubts or queries regarding your digital courses, they will ask you right away. This means that their queries and doubts will be solved instantly.
Build strong relationships with your customers
The best part about face-to-face marketing is that it helps in building lost-lasting relationships with your customers.
Even you would be aware of the fact that talking to someone online and then talking to them in person is a completely different experience. When we meet someone in person, we watch them moving all around, we pay attention to their facial expressions while they talk which is completely missing in online conversations.
And as we know, face-to-face marketing leads to effective communication which further leads to building and developing strong relationships.
Better customer knowledge
In face-to-face marketing, you talk to your customers in person. This allows you to solve their doubts and queries regarding your digital products.
From their facial expressions, you can easily sense if they are satisfied with your answers or not. Well, if they are satisfied it’s good but, if they are not, you will again try and reframe your words so that they can understand what you are saying. You will continue to do this till the time they are satisfied, right?
And in this process, you will get to know about your customers’ needs, wants, and requirements. Hence, we can say that face-to-face marketing helps you in understanding your customers in a much better way.
Generate better ROI
One of the advantages of face-to-face marketing is that it helps in increasing your revenues.
We know that face-to-face marketing helps in building good and long-lasting relationships with your customers. So, when your customers will meet someone who would be interested in learning a similar topic that you teach, the chances of them referring you are very high.
Since your customers know what it is like to be taught by someone like you, they would vouch for the experience that you deliver. And the other person who trusts them will come to you to get a similar learning experience and this cycle of referring you will keep on repeating itself.
In other words, we call it word-of-mouth marketing and you would be aware that how impactful it is, right?
Hence, in this way, face-to-face marketing will help you in increasing your ROI.
Positive customer experience
In face-to-communication marketing, you try to give more personalized advice and experience to your customers. This makes them feel important, heard, and worthy. Consequently, the chances of sales are very high.
That’s what a business wants and needs to sustain.
So, if you want to receive a positive experience from your customers, go for face-to-face marketing without any doubt.
To sum it up:
The human need for face-to-face interaction is endless. No matter what type of business, you are in, you should try to communicate with your customers often. And here when we talk about communication, it means face-to-face communication.
We understand that you are running your business on course hosting platforms like Graphy that provide you with all the tools that you need to scale and grow your online teaching businesses and it becomes very difficult for you to make time for meeting your customers or leads in person.
But, after going through the blog, we hope that you understand how important face-to-face communication is. Hence, we would recommend you host offline meetups once in a while. The rest, like helping you in scaling your online teaching business will be taken care of by Graphy!