In this blog, we will share tips on selecting the best domain name for your online business.
Do you think choosing and selecting the best domain name for your online business can be challenging? The answer to this question can be Yes, or No. However, for an experienced person who has already gone through this process for him, this is not a challenging process but for a beginner like you, it can be.
For an online course creator selecting the right domain name for the business is essential. This is the way how your audiences will find you and remember you. And if you choose the wrong domain name it will be more challenging for you to sustain your online business. However, a custom domain will allow your website to stand out from the crowd and even increase your SEO. But with millions of domain names registered online, it can be hard to find out the unusual ones.
However, initially, you need to brainstorm domain names but if you feel difficult then we are here to guide you. Selecting the best domain name using the Graphy platform may not be possible, but what is possible is to help you host, sell or market your courses. But not only this we even assist you with website designing, structuring your online course, etc whatever that may need for your website.
But today we are here to help you select the best domain name for your online business for a beginner. Keep reading to know more about tips that will help you make the decision.
So let’s get into the process now.
How to select the best domain name for your business
Are you are ready to establish your presence online for your business? Then definitely you have to choose a domain name that fits your brand so that learners and your audiences can easily find and trust your website.
Here we will share with you 11 tips and steps that one must follow before choosing the best domain name for your online business.
1. Go with .com
When it comes to selecting your domain extension which you will be using for a lifetime, so it’s better to go with .com. It can be attractive to go with a TLD that’s creative and innovative, but it’s always a good idea to go with .com. You can use this to your benefit and make a higher-quality brand by choosing .com. If your website does become very flourishing and you chose to start like .co, then you’d likely need to ultimately purchase the .com.
2. Check on other domain extensions
When you register your .com domain name, select top-level domains like .biz and .net if you can so that if visitors type in the wrong domain then also they can still find your site. As the number of domain registrations continues to grow, good names are evolving more and more competitive. For this reason, it’s better to have a .net or biz version of your URL.
However, this can also lead to lost traffic, if your opponents wind up outranking you in the search engine results pages. So, we suggest buying up popular TLDs for your chosen domain.
3. Keep it short
Brand name, website name, or domain name, it’s always better to keep it crisp and short. When you are in doubt make your domain short only without thinking again, but it doesn’t mean that a long domain name doesn’t work. It also works, but it’s always a smart decision to keep it short. This will support you make your brand more unique. The fewer characters of your domain are easier and good to share with friends.
However, today it’s really hard to find a single word domain that you can connect to your business. Even you can combine two or three shorter words to make a better one. However, as people use their smartphones to browse, so for they make it comfortable and easy so they can type your domain into their browser.
4. Make it brandable
Brandable means that your domain sounds like a brand. By looking at your domain name your visitors can intuit what your website is going to be about. When a customer sees a name they have one expectation in mind. Pick a name that is going to let customers know what they are in for from the moment they read it. Your domain should deliver what it says on the label. It is really important, to choose a name that definitely should stand out and should look as if it’s a brand.
5. Choose a domain that’s easy to remember
Unique domain names are often short, and easy. It is always advisable to avoid humor, hyphens, or numbers. The more complex the domain name, the less likely it is to remember it. Think of a catchy, unique, and memorable name that your visitors can remember easily. Do a quick analysis of your other domain names and see what stands out, and include those elements into your business domain name.
6. Add keywords
You may know how critically important is SEO for an online store. This is how you will drive organic traffic to your website. To maximize your SEO with your domain, use keywords and also build a strategy. Keep doing your keyword research so that will help you to direct your domain name. When you have keywords, it will help your domain name and your brand to become popular and noticeable. As you brainstorm keywords, look for options with low- to medium, so you have a chance to rank, and make sure the keywords will remember your brand.
7. Do your research
Doing proper research will help you to get placed better in the market. Apart from keyword research, there’s nothing worse that can happen. Check and confirm that your domain is truly original so you don’t have to deal with legal troubles. Instead, focus on your research and keep your website and domain SEO-friendly.
However, these points will definitely help you get the best domain name for your online business.
8. Protect your privacy
Another very important tip is when you are ready to purchase your domain. Today when you register your domain, you need to give your personal details like:
- home or business address
- email address
- phone number
Therefore, anyone online can find this information on the net and can use your name, etc. So it’s very crucial to protect your privacy with a very well-known and good company.
9. Avoid hyphens and numbers
People mistype hyphens and numbers, so better to avoid these on your site. Avoiding numbers and hyphens helps your domain to stand out and makes it mobile-friendly.
You should avoid:
- Combining numbers and words
- Hyphens like cool-domain.com
- Abbreviations like coolest-domainjust4u.com
- Doubled letters like coolesttopdomain.com
- Avoid and make it less likely shoppers will get confused by the number.
10. Determine the goal of your website and business
If you’ve kept these tips in mind while preparing your business domain name, you can definitely create a better domain name. It’s easy to get lost with catchy, to-the-point business domain names but first, identify your business goals and accordingly create your domain name. But if you want to be found online, you should make that your business domain name makes sense with your service and business.
11. Check domain across social channels
Another pro tip for selecting a business domain name is to think about how you’ll use it online. If you want to have a social media presence, check on your Twitter handle, or Instagram account if your website’s domain name is available across social handles. Having your social media accounts linked to your main business domain name and brand will help facilitate “brandability” and recognizability.
Establish brand essence by picking the perfect domain name
Understand and know your business inside out. This will definitely help you to come up with a beautiful domain name for your business. Your domain name will reflect your business to potential customers or audiences right away. If it’s long many people will never be able to find your business. However, if your domain name doesn’t match your brand name, it will look unprofessional or spammy. However, a well-researched and thought-out domain name can increase your rankings in search engine results and deliver audiences with a clear idea of what to expect. As such, it’s essential to take the time to find a domain name that is just right for you.
Registering your business domain name
Now that you have some good ideas about business domain names, check if they’re available on GoDaddy.com, Register.com, or another accredited domain registrar. All accredited domain registrar services have search functions that will show names that are available and provide alternatives to your business domain name. You’ll pay a fee of anywhere from $10 to $35 to register the name. Next, you’ll need to connect your domain name to your website by entering the name of your web host’s primary and secondary servers. Note that if your website isn’t live, you can even park your domain, and later when it’s ready you can use it.
Register your best domain name for your online business today and rock your online business.
The bottom line
Now that you are completely aware of the 11 tips on how to choose the best domain name for your online business, so we suggest you should keep them in mind when creating your business domain name.
Host your online courses on Graphy
As a course creator if you are looking to host your course, then use Graphy.
We would recommend you to choose a knowledge-commerce platform like Graphy that helps you create, market, and sell your online courses under one platform!