How to Get Sponsorships on Youtube as a Small Channel

The creator ecosystem has changed our thinking about earning income!

Unlike in the old days, no one wants to rely on a single source of income. In fact today, we have platforms that can give creators hundreds of opportunities to learn, grow, earn, and scale their online teaching businesses.

A creator can earn thousands of dollars from a single platform ie, YouTube. That too only by sharing what they know. They can even maximize their earnings if they get sponsorships on YouTube from brands.

Well, you must be thinking that sponsorships are only for mega-creators but, let us tell you that you can also bag some great sponsorship deals even if you have just started your YouTube channel.

Yes, you heard it right!

Gone are the days when brands used to collaborate with people who had huge numbers of followers and subscribers. Today, brands look for creators who are in alignment with their ideologies and beliefs, irrespective of the number of followers that they have.

Therefore, instead of waiting for your followers and subscribers to increase, work on creating content that creates an impact. This is the best way to get sponsorships on YouTube from well-established brands.

To help you in getting some great sponsorship deals on YouTube we have done a lot of research. On that basis, we are sharing a step-by-step guide so that you can get sponsorship on YouTube.

So, without further ado, let’s get started!

Table of Contents

Get sponsorships on Youtube as a small channel

Build a professional YouTube channel

Many creators make the mistake of uploading everything on their YouTube channel like their vlogs, every small detail about them, and their life. Due to this, their subscribers base does not increase. In fact, it decreases gradually because subscribers don’t get the value out of their YouTube channel.

Hence, many subscribers unsubscribe their channel. Due to this, their subscribers, views, and engagement rate goes down which is a major turn-off for brands. As a result, brands do not approach such creators.

What you should do to get sponsorships on Youtube as a small channel?

Let’s figure it out!

Give a professional name to your YouTube channel, add your own image or your brand’s logo, and don’t forget to add the banner image
Leverage the ‘about’ section and tell people about how you can help them
Create valuable and informative content that revolves around your niche
Create appealing thumbnails for your YouTube videos (Choose colors that represent your brand)
Post consistently so that when any brand reviews your channel they feel that they will get some benefit out of this collaboration
Combine similar topics in a playlist so that your channel looks well-managed and organized

Build a strong fan base

The only way to get people to stick to your YouTube channel is to provide them with extraordinary content.

If you are an edupreneur or course creator, people will expect you to post informative and relevant content which will help them to improve their skills and become more informed and knowledgeable individuals.

Hence, the easiest way to convert your viewers to your subscribers is to post useful and informative content.

How you can convert your viewers into your subscribers and build a strong fan base?

Niche down your content

Choose your niche carefully. It will help you to attract your target audience.

Post amazing content

Since you can explain a topic in the easiest way possible only if you have in-depth knowledge about that topic. Hence, before posting a video about any topic, do your research, study, and prepare notes. This will help you to create valuable and informational content.

Write seo-optimized titles and descriptions

Learn how to Seo-optimize your titles and descriptions on YouTube. It will help you to rank better in the search results

Learn the art of storytelling

Don’t just teach people using bookish language. Rather learn the art of storytelling and teach them through your own experiences. We know you can’t add your story to topics like maths or digital marketing. But, you can always share your experiences like how you understood a particular topic.

Ask people to subscribe to your YouTube channel

While teaching, don’t forget to remind your viewers to subscribe to your channel. Ask them frequently to hit on that ‘subscribe’ button so that they can learn from you again.

All of these tips are very easy to implement and will help you to get more subscribers and views on your channel.

So, when a brand will go through your channel, they will see opportunities for promoting their products or services. Hence, by following what we have discussed in the above steps, you can get sponsorships on YouTube even if you are a new player.

How to get sponsorships on YouTube as a small channel

Reach out to brands

Another way to get sponsorships on YouTube is by directly reaching out to brands. This is one of the easiest yet trickiest ways to reach brands.

To reach out to brands, the first thing you need to do is to create a media kit. It works as the portfolio or resume of your YouTube channel. You can check out some samples on designing tools like Canva or you can also learn how to create one for your own channel from YouTube tutorials.

Your brand kit will help brands to see if you are the right person for promoting their products/ services or not. If you have prepared yourself to reach out to brands then prepare a list of brands from which you want to get sponsorships. Collect their email addresses and prepare your media kit.

You should include these things in your media kit:

Your story and mission
Active subscribers on your channel and hours viewed
Details of your target audience
Links to your social media platforms
Details of previous collaborations (if you have any)

Once you have prepared your media kit, start sending it out to brands. Always make sure that you are reaching out to relevant brands only.

For instance, if you are a fitness expert, your audience would want to know about the fitness products, clothes, or accessories that you use. They will not be interested to know about the stock market apps or gaming platforms.

Therefore, keep this in mind when you approach any brand to get sponsorships on YouTube.

To get sponsorships on YouTube, you need to build a strong personal brand on YouTube and beyond.

Brands actively search for creators or influencers who can sponsor their products and services. Hence, it’s always good to be present on social media platforms to get new leads and be at the top of your game.

Create your professional accounts on platforms like Instagram, Facebook, Twitter, and Linkedin. Chalk out your social media strategy and share relevant content there so that your target audience can find you. Once your profile starts gaining traction, you can proudly talk about it in your YouTube media kit (discussed above).

Creators who are active across all social media channels are always given more priority by brands. Hence, build strong social media profiles to get sponsorships on YouTube.

Conclusion:

Whether you want to build a side hustle or you want to get sponsorship, YouTube is the platform that can help you in achieving both. We assure you that if you religiously follow the steps that we have shared in the blog you will definitely get sponsorships on the YouTube channel.

The key to success on YouTube is to create content that stands out. Doubtlessly, creating great content is not a child’s play. Especially, if you have just started out your journey on YouTube.

But, as we know every legend was once an amateur. Hence, don’t feel overwhelmed and take one step at a time. Gradually, you will learn how to create content that stands out.

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How to Get Sponsorships on Youtube as a Small Channel

Get sponsorships on Youtube as a small channel

Build a professional YouTube channel

What you should do to get sponsorships on Youtube as a small channel?

Build a strong fan base