In this blog, we will discuss various ways to increase your brand awareness by getting interviewed on top podcasts in your industry.
Your marketing efforts towards growing your course selling business using great tools may be helping you a lot. However, it’s necessary to know that it isn’t always enough to grow and sell courses online, especially during their earliest stages.
People all over the world listen podcasts on weekly basis. You can use the innovative medium of a Podcast to get recognized as a distinctive course creator online.
A study by the PwC’s Global Entertainment & Media Outlook 2020 has found that India is the third-largest consumer of podcasts, after the United States and China, with 57.6 million monthly listeners.
Because of this reason, podcasts have now become an incredible means for online course business owners to increase their brand awareness and sell courses online effectively.
Follow the framework mentioned in this blog post to differentiate yourself from other course creators in your domain and get interviewed by top podcasts in your industry for increased reach, recognition, and revenue.
Let’s dive in!
Table of Contents
How to get interviewed on top podcasts in your industry
Create content around your niche
As a course creator online, the first thing you need to be focusing on to increase your chances of getting on top podcasts in your industry is your “niche”.
By developing a niche curating high-quality content for your online course, you may increase your chances of getting noticed and being a guest on a podcast.
Whether or not you have a large learners base, if you curate your content around your specific niche using platforms like YouTube, Graphy, or anywhere else you’d like, you will essentially eliminate others and position yourself as an expert in your niche.
Prepare a list of the top podcasts in your industry
Once you have successfully launched your online course, it’s time for you to start preparing a list of podcasts that you’d be reaching out to. Firstly, you should be looking out for podcasts that you can relate to.
For instance: If you are into fashion, you can look for well-known media personalities and authors in the fashion industry, go to their website and look for the podcasts that they have been a part of.
It’s vital that you remain strategic about this step in the process but most importantly, make sure to prepare a list of at least 25 top podcasts to make the evaluation process more effective.
Analyze their social media
Once you have prepared the list of top podcasts in your industry, it’s time for you to bridge the gap between you both.
Initially, you can start by analyzing each podcast host’s engagement on their respective social media accounts.
Check if followers or subscribers are commenting, liking, or sharing their content online with others. The more the rate of engagement they have, the more likely it is for you to get benefited by being a guest on their podcast.
Message them directly on social media
In case you have analyzed the top podcast host’s social media accounts and found a few of their engagement rates astonishing high, then you can follow the new-age strategy to reach out to them directly on their social media accounts.
Research shows that the amount of time adults use social media across all platforms is now higher than 95 minutes per day. Thus, you may have a chance of getting noticed by your favorite podcast creators.
Podcaster may not know about you at all. Thus, you need to put the effort into reaching out to them. The strategy is to introduce yourself to the potential host with a short message using popular social media platforms like Twitter, Instagram, or Linkedin.
Ask them if they’d be comfortable discussing your ideas in mind and move the communication over to email. Using emails, you can send them a detailed message about your ideas in mind for the collaboration, highlighting the key benefits sorted in for them.
Examine their website presence
Additionally, you can also check their website presence. Usually, podcasters may or may not be on social media platforms but they would never fail to create a website for their online podcast business.
You can check their website presence using various analytics tools and examine if they post regularly. If they post at regular intervals, it’s obvious that they are consistent with fresh content, which will eventually reflect the increase in their engagement rate as well.
Fill out submission forms
Every podcast website has a separate page for “Guest submissions” online. You shouldn’t be surprised to know that most of the podcasts that people participate in happen because the guest showed first the interest to be a part of the podcast.
If upon visiting their website, you happen to find a page for “Guest submissions”, do not hesitate for filling out the application to get interviewed on top podcasts in your industry.
Create email pitches to send the podcasters
Send the top podcasts in your industry an effective sales pitch explaining why you’d be a great fit for their podcast.
You must focus on the audience i.e when writing your pitch email, you must remember to highlight the exclusivity that you will bring to the audience. Understand the podcaster would only care if he/she thinks that his/her audience will enjoy listening to an episode with you.
Another important point for you to remember is that you need to be very specific. Understand those top hosts may receive a lot of pitches for potential guests. You can’t risk such an opportunity to reach wider audiences by being aloof and all over the place with your pitch. Try to remain precise about everything you’d like to talk about around your niche during the podcast.
If possible, support your stories with claims. Link up your popular Graphy course, or your most liked YouTube video in the pitch as facts. Add client testimonials or anything else that can help make your case more worthy.
Build your brand with Graphy
Buckle up and grow your course creation business exponentially. Don’t feel discouraged if you don’t get any revert from the top podcasters in the first attempt. The only key to success is to remain consistent.
Do not hesitate from repeating this process in another three-four months. If you are well positioned and persistent as a successful online creator in the market, your chances of getting more traction when you send out your pitch will be higher.
Graphy is an all-in-one fully branded best course creation platform out there, that is already ahead of its competitors in providing you with all the tools necessary to create, promote, and sell courses online.
With 3000+ success stories, Graphy is changing the way students learn.
To engage better with learners without any inconvenience, we provide in-built community features to conduct LIVE sessions with your audience, perform real-time LIVE interactions, Q&As sessions, and many more within our smooth UI/UX-backed website and mobile application supported by both Android and iOS.
So what are you waiting for?
Now, this is the time!
Showcase the power in you and begin creating valuable possibilities to monetize and grow your business with Graphy.