In this blog, we we teach you how to create a Facebook group for an online course buisness and the importance to have one.
Today if you are looking to stay engaged with your community and wish to stay connected, that is possible only through a Facebook group. But how to create a Facebook group for an online course? We will discuss and teach you the exact tips and tricks to have engaged and active followers.
However, for most industries and niches, the best platform to build an online community is Facebook. Creating a Facebook Group is easy but building a successful community is challenging.
So what waiting for?
Keep reading this blog to find out how to create one and grow your online course community using a few basic steps to setting up your Facebook Group.
Table of Contents
- 5 steps to create a Facebook group for an online course
- Importance of making a Facebook group for your business
- 3 Basic ways to increase engagement
- The key takeaway
5 steps to create a Facebook group for an online course
We advise first to understand what is a Facebook group before you start making a group for your online course.
Here is the detailed information.
Related Blog: A quick guide to getting started with Facebook Touch
What are Facebook groups
Facebook Groups are areas on social media network sites for friends, community, and people with similar interests to share the space and discuss. Groups are a place where businesses can participate by supporting people to learn and share ideas about their products and services. Groups provide an area for organic discussion and bring an opportunity to cultivate brand awareness.
Now, let’s quickly jump into the 5 steps to create a Facebook group for an online course.
1. Choose the name of your group
The name of your Facebook Group should probably include the name of your online course or business. So that easily your students can remember. We also recommend you tweak the name, so that students can distinguish your Facebook page from the Facebook group. That will help them to join your group.
2. Select your group’s privacy settings
After you choose a title for your Facebook Group, then select your group’s privacy settings.
The 3 different privacy settings are Public, Closed, and Secret. The privacy setting you select for your group will impact who can find the group, see its members, see its posts, and who can join the group.
A Public Group can be found by anyone, even people who are not a member of the group will be able to see. A Public Group is a good option for sharing with a broader audience or future customers. The disadvantage of a public Group is that anyone can join it, and there is less of a sense of exclusivity.
A Closed Group is for anyone, but only members of the group can see the posts and interact. It is a secure place to communicate with a closed community. However, anyone can join a closed Group. But their request should be approved by the admin. If it’s approved, you get access to the group. If you want to create a Facebook Group then this is the best option.
Secret groups cannot be found by anyone as it is a very personal groups. This type of group is excellent for intercommunicating with members of your team, members of a project, etc.
3. Create a compelling cover photo for your group
The cover photo will be visible at the top of the group’s page. If you can create a worthy cover pic, or you can take the help of a graphic designer. Your cover photo should be compatible with the branding for your business so that your group members know that they’ve come to the correct place.
4. Write a group description
Your group description will occur in the right sidebar of your group. But the description should be clear and effective. Mention who is the group admin, the purpose of this group, and for whom. This description will help the students or the audience to decide if they want to join or not. Also must have your group rule or guidelines. Your group description is also the best place to include a link to your website. Your cover photo should be uniform with branding.
5. Pin the announcement to the top of your group’s newsfeed
When you complete your Facebook Group, your first post should be a welcome post for all your online course members. However, it’s better to pin your welcome post to the top of the news feed so that it doesn’t get lost and always will be seen at the top.
Your welcome post must be welcoming and must have warmth, and present yourself and remind your members of the main purpose of the group. Also, add the group guidelines and remind new members to read your group guidelines before they post anything in your group.
We hope these 5 steps will help you create a Facebook group for an online course.
Importance of making a Facebook group for your business
As an online content creator Facebook group is an essential element that helps in staying connected with your students.
Let’s explore its importance.
It helps to build long-lasting relationships with students:
Facebook Groups help improve the long-term relationship and helps in students retention. Facebook groups allow students to ask questions to their mentors or fellow learners. Getting a quick response helps your mentor helps to solve your problem quickly and help the community to grow. Groups are influential because students want to be there and learn more. It solidifies and improves that relationship with such exclusive access which builds a long-term relationship.
Boost your organic reach:
The organic reach of your Facebook Page may only be sailing, but your group’s reach will be much higher. Facebook prioritizes posts from groups, you have a high probability of leading up. It also helps to get more visibility and helps to gain more learners.
As the creator of a Facebook Group, you can bring people with similar interests and goals together and initiate conversations. The effect is like hosting a live event. Placing yourself in that position of leadership improves your perceived power among your audience and customers. Share your knowledge and help your learners with your experience and learnings. It will showcase your power and will increase you as an authority.
Increased website traffic
When share content that you create in the Facebook Group can be a useful way to increase traffic to your website. When you post something in a Facebook Group, all members receive a notification which improves the likelihood that they will encounter your post. Just make sure that you’re not always posting your content about making a sale. Concentrate on providing value to your course.
We hope by now you know the importance to create a Facebook group for an online course. Your members will help you flourish your online business.
3 Basic ways to increase engagement
If you want your group to grow, you should spend a minimum of 30-60 minutes per day and talk with your learners. Some businesses require a part-time or even a full-time, but such a community needs more attention to increase engagement. However, let’s understand how these basic ways can increase engagement.
1. Show group rules or guidelines
Groups without specific guidelines for their members are not successful because they have no meter for acceptable. A set of rules or guidelines helps to set an expectation for all members and sets the style for the overall group culture. We recommend you pin a post with guidelines to the top of your group’s newsfeed or add them to your group description.
2. Nominate a community manager
If you don’t have the time to maintain the group, it’s always better to hire a community manager to do it for you. Another option is to you can trust a few of the group members who can help you out manage the group. Creating a Facebook group for your online class is easy but maintaining is a big task.
3. Care about your group members
Show through your actions that you genuinely care for your group members. Be present and be helpful. Answer questions they ask and start discussions. However, it is also necessary to remove members when required to protect and maintain a cheerful environment within the groups.
The key takeaway
Building a community for your audience and customers is one of the best things you can do for an online business. A Facebook Group will help attract new learners and keep your existing ones engaged and excited.
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