In this blog, we will discuss how you can create a lead magnet that enables you to take your online course business to the next level.
Thinking about how to start marketing your online course business? But confused about where to start from. Relax. We suggest first understanding what is lead magnets and how they can help you grow your business.
Building and growing your online course business needs time and effort. It starts by growing an audience, warming the audience up, creating a course product they need, selling to them, and repeating. It may sound simple, but it isn’t that easy. Every successful online entrepreneur understands their audience and makes careers for themselves using their online business.
This doesn’t happen not in a single day. To become a successful knowledge entrepreneur you need a have a lead magnet strategy. Cracking the strategy on how to create the lead magnet for your online course can be a game-changer.
Before proceeding further, let’s understand what is a lead magnet and how you as an online course creator can create a lead magnet for your online business.
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How to create your lead magnet for your online business
To create a lead magnet, you need a great idea and know how you want to package it. The big question is how do you even create it?
Here is the answer.
But before boiling down how to create a lead magnet, first understand what it is? Therefore, it will be a great advantage for you to create it.
What is a lead magnet
A lead magnet is a premium content shared with people typically in exchange for their email address. It could be in the form of a free downloadable e-book or entry to a special video. For example, if your brand is around sustainable living, you can create an ebook on this topic. Share this topic with them in exchange you get their email ids.
Remember to share valuable content that makes your audiences happy. It’s a win-win situation, and thus you get to add them to your email list.
Here, is how email marketing plays a bigger role to create a lead magnet. Let’s understand it.
- The first step is to gain audience attention and then add them as a subscriber.
- Later, once they have subscribed to your email list, you can send them emails or ebooks related to your online course.
Now, we will know 5 ways how you can create a lead magnet for your online course. Which is unique and powerful.
Let us begin!
1. Creating an ebook
Ebooks are one of the most famous content types for lead magnets and are easy to create. The process is quick and simple when you are a knowledge entrepreneur. Share your knowledge and write them, create a draft and include text and images you love to use in your ebook. You can do this in a Google Doc or with Microsoft word but edit this carefully. Later make sure to add Calls-to-Action to your other content within your ebook to get the greatest effect.
However, select a program to format your ebook and get it ready. Save the ebook as a PDF. Use PDF format so that your audience can download it and read it on the go.
2. Creating a mini-course
Today, most brands are using online courses and webinars as lead magnets. It may initially sound like a huge task, but it’s easy. Thus, use this as your lead magnet. Graphy can help you with every step from managing your course assets to handling subscriptions. To maximize the success of your online course lead magnet, few things you need to remember:
- Use a clear and precise title – Write like 100 ways to bring traffic to your website.
- Optimize your CTA – Make sure to create your call-to-action in a different color. So it is noticeable to your audiences.
- Count a time limit – If you use live video streaming for your online course, then implement time limits for free access.
- Watch your timing – You can make pop-up forms to present your lead magnet. By doing so you are giving your audience enough time to read the first few lines of the post.
3. Making a shopping list
Shopping lists are one of the most comfortable lead magnet types to create. They can easily be made on Google Docs, and even shared through Docs.
4. Making a video guide
Video guides are more time-consuming to make. But it has got a huge hit. First, decide if you want your video to be slide-based or an actual recording of your teaching. Once you’ve decided on your video type, make an outline or script so you are equipped when it comes time to film. One of the easy ways to create a lead magnet for online course creators.
5. Editing your content upgrades
We see people create content upgrades and then promptly forget. It is fine, but make sure your content should be updated when you are publishing it. Yet, if your lead magnet is talking about making money in 2022, make sure to update the information accordingly. Eventually, a solid lead magnet strategy doesn’t have to be complicated.
How to execute a compelling lead magnet
The best lead magnets are tailored to your audience and executed accordingly.
The first need is to understand your audience and then see how your lead magnet connects to the learning materials that you’re presenting. You can research on social media, forums, or from your visitors or existing learners and understand what they want or need?
The second is clarity. Lead generators that are too long or difficult will be dumped. Anything that affects a complex process will be frustrating to most users. The mystery to simplicity is specificity. Decide exactly what your prospects are looking for, and how you can solve it. Then craft your lead-generating device to address. But be aware that various audience segments have different problems and they need different solutions.
Lead magnets provide value that not only attracts but becomes apparent within moments. This should be performed within a few minutes. This way you can execute a compelling lead magnet that can help you to bring a good amount of sales.
Why you need a lead magnet
As a course creator making a full-time living, delivering online courses, and collecting email addresses are the most fundamental factors to becoming a successful entrepreneur. You need a lead magnet to get the email address of potential customers so that when you drive sales for your online course and then you can directly pitch to them using those email ids.
A good lead magnet attracts the right people to sign up. With a proper email follow-up arrangement, you could convert 2% of your email list customers.
However, of course, it is possible.
What are the main two benefits of a lead magnet
Here, we will explain to you in detail the main advantages of having a strong and compelling lead magnet for your business. Create a lead magnet for your online course in such a way that it gives you maximum benefit.
Build your email list
The main advantage of having a lead magnet is to build your email list. Your email list is where the magic happens when it comes to encouraging potential customers in becoming paying clients or customers. Once you have subscribers into your funnel, you should then begin sending out strategic, well-thought-out emails that build connections and gain trust.
Everyone on your email list is curious to know what you have to say. However, they already have seen your lead magnet that they signed up for, so they know that you are an expert in your field. Use this chance wisely and continue to deliver value before you ask for sales.
Set yourself as the professional
As mentioned, your lead magnet should be filled with value so that it becomes transparent to your audience that you’re a specialist in your field. Lead magnets are popular. Go that extra mile and share something different from your competitors.
The key takeaway
We hope by now you have learned how to create a lead magnet for your online course business. We recommend you use a simple PDF or a sample of your course. They’re generally the easiest to create and to gain more subscribers. If you are on the Graphy platform then creating, building, and marketing your sample won’t be difficult.