How to set up a live streaming website in 6 simple steps?

Live streaming has established itself in the corporate sector and is used for various things. For example, while some companies utilize website streaming to create online communities that promote their brands, others provide paid streaming services for events.

Some content creators also use it to organize live sessions to teach new concepts to their community. In addition, live broadcasting on websites is becoming a regular practice among companies.

If you have an idea, streaming it live and getting paid for it has never been simpler than today. And to accomplish precisely that, tens of thousands of broadcasters are moving toward websites like YouTube and Twitch. But every boom is eventually followed by a crash.

Indeed, streaming live content is easy because of several options available, but it has also increased the competition on these platforms.

Suppose you are looking to stream your content through Twitch. There are hundreds of streamers already working in your niche. However, it is challenging to make an audience and monetize your skills. One alternative to this is setting up a live streaming website.

Table of Contents

What is Website Live Streaming?

Live videos are hosted by websites known as live streaming sites. Content creators embed their video players on live streaming sites so that viewers may access their content.

You can set up a live streaming website with any simple website if it has the assistance of a reliable video player and access to the HTML code. Making a live streaming website is a simple process to learn.

Why do you need to set up a live streaming website in 2022?

If you are a content creator and looking to live to stream your content, then setting up a personal live streaming website is the only practical means of:

withstand the impending industrial crash
Ensure your long-term viability
Monetizing the content effectively
Reducing competition

You are the owner of this stand-alone platform. one where you may broadcast information, interact with viewers, and create a passionate community around your subject.

There are multiple benefits of having a personal live stream website:

keep your creative license
in charge of your income
enlarge your audience
Save yourself from a ridiculous algorithm
Branding is all yours

In essence, it allows you to take charge and prevents live streaming companies from being at the mercy of a platform’s creator restrictions.

Design the outline of your website

It takes time to build and launch a live streaming website. Make an effort to come up with a fantastic streaming project idea. This will serve as the foundation for your future growth. It will be difficult to dramatically change your project after the planning, so don’t rush.

And for planning, ask these 6 questions to yourself.

What type of content are you planning to stream? For instance, you will take live classes for your students or podcast with industry professionals.

What are your objectives? You are doing a live stream to generate leads for your company, serve as a side business, or a full-time career, or are you just doing it for fun?

Who are your potential viewers? Your audience’s size, region, and language(s) will all affect how you set up a live streaming website.

Who will be able to access the stream? You can restrict live streaming to paying subscribers exclusively. You can also leave it open to all viewers for free.

How significant is the quality of the live stream? Specific live streaming platforms demand better broadcasting quality than others. For instance, while HD resolution is typically preferred for product demonstrations, live classes can probably be streamed in SD.

Do you intend to make money from your streams? If yes, depending on your selected monetization approach, there are various ways to monetize a live streaming website.

Buy equipment required for live streaming

Investing in the right live streaming equipment is necessary to create content like professionals. To set up a live streaming website, you must invest in equipment that will help you to create better content.

Select a video camera based on your requirements. For example, simple camera setups work well for webinars and training sessions. But more sophisticated broadcasts require a more sophisticated camera with more features.

Because HDMI-compatible cameras often generate the highest quality stream, search for a high-quality camera with an HDMI connection for the best video quality.

You’ll require some sort of audio recording hardware. While the built-in mics on cameras might be adequate, do not rely on them. The best external microphones produce the highest-quality audio.

Design a website or update the existing one

You require a central location for viewers to access your content. A website is the best option, and to create a website; you can use a service like WordPress or Wix.

If you are creating a new website, choose your domain name carefully. It will probably serve as your brand’s name going forward. Then select a web hosting platform like Bluehost or Go daddy.

Creating a website with WordPress and then installing multiple plugins may get expensive and challenging. You will need to have coding knowledge and a bit of technical expertise. But what if we tell you that we have a solution for you? Well, on Graphy, you can create a beautifully branded website and mobile app with zero coding knowledge.

You can create your own sales funnel and a landing page with multiple templates.

Encoding software-hardware and software

Most cameras are made for recording rather than for live streaming. Therefore, you must select an encoder compatible with your preferred camera, whether hardware or software.

Your video is converted during encoding from the best format for recording and storing to one intended for web transmission. This guarantees that viewers can access your content without any trouble.

Hardware encoders are gadgets that can replace software encoders. However, they are expensive, so only professional broadcasters use them.

Whereas software encoders are significantly cheaper than hardware. To provide video content or ingest HLS, you can choose free, open-source software based on the real-time streaming protocol.

For instance, OBS Studio is an excellent choice for broadcasters just getting started in the industry because it is simple and free.

Choose a live streaming platform

Videos consume a lot of bandwidth, so you should partner with a video streaming platform to set up a live streaming website.

The most widely used and user-friendly streaming video platform is YouTube. However, free, consumer-grade services like Facebook Live and YouTube have significant drawbacks for live streaming video. These services are meant to upload videos rather than manage content or live broadcasts.

Therefore you must spend money on a top-notch video streaming platform if you want to own the rights to your video material. You can use services like IBM Cloud Video or Livestream.

You will get more control over video content, monetization, recording, privacy, and branding. Still, before committing to software, pay closer attention to its features and price.

Embed the video on the website

Now we need to connect our live video hosting platform with the website. You must first find your live streaming video host’s admin panel to begin. When you get there, schedule a live stream; after that, you will get the embed code option. Copy the code.

To embed the code on your website, open your website’s HTML editor or control panel. Every hosting platform has a somewhat different visual representation of this. Enter the embed code on a web page and save changes.

How to monetize the live stream?

You can skip this step if you do not plan to monetize your live stream website. So if you plan to set up a live streaming website and monetize it, there are three ways you can do it.

Transactional video on demand: This is also known as the pay-per-view model. You charge your viewers a nominal fee to access an exclusive event.
Subscription video on demand: SVOD allows you to make money from less audience. For example, if you do not have a big following, you can use the SVOD monetization approach. Viewers can pay a membership fee for exclusive access to live streaming with business leaders, product training, and live classes.
Ad-based videos on demand: In this model, video access is free, and you make money through advertisements. You can collaborate with brands for sponsored videos or use affiliate links in videos. AVOD is beneficial when you have a considerable following.

Stream live content for your audience using Graphy

If you are a content creator and looking to get started with live streaming, then Graphy can help you. Graphy is an online course creation and selling platform. Once you signup on to Graphy, you get access to several tools exclusively added to help you create content. One of those tools is Live streaming. You can live to stream your lectures for your audience and connect with them in real-time.