How to Set up an Effective Course Landing Page in 2023 [Updated]

Landing pages can be considered one of the most important elements of a successful online course. It is one of the first things that visitors or potential learners notice while browsing through course websites.

Just like while shopping for a product, you examine the product thoroughly. Similarly, before enrolling, learners would want to read reviews, see images, check prices, etc, about your online course.

Landing pages increase the brand’s visibility & provide an opportunity for educators to incite potential learners to enroll in their online courses.

But, what really makes a good landing page?

And how do you successfully create one for your course website?

Don’t worry! Stay glued as we go into depth about landing pages and how you can easily set up one on Graphy for your online courses.

First, let’s start with talking about what a landing page is.

Also read: How to build a course sales page to sell more online courses

What is a landing page?

A landing page is a standalone web page where the user ends up after they click on an online ad or a link on Google or other search engines.

Primarily used to effectively acquire leads, a course landing page is different from usual pages on a course website.

Most landing pages may differ. However, a typical course landing page should contain the fundamental elements like:

The title
A description
Course curriculum
The benefits of course
Images or videos of your online course
Testimonials
Call-to-action (CTA)

All the mentioned elements will help you to build a strong online course landing page that will help you to increase your conversion rate.

Table of Contents

How to set up an effective course landing page

We understand that each creator on Graphy may have different and unique courses to offer their learners.

Hence, at Graphy, we provide you with a robust tool to build landing pages and generate traffic on the go.

Follow the step-by-step method and set up or customize course landing pages using our in-built website builder.

There are two different ways of customizing course landing pages using a Graphy account.

Global course landing page

Changes made on a global course landing page are applied to all courses.

To customize the global course landing page, you need to go to Dashboard > Design > Website.
Individual course landing page

Changes made on an individual course landing page are applied to only the specific course.

To customize an individual course landing page, you need to go to Dashboard > Content > Courses.

Next, click on the “Landing page design” icon for the course you want to customize.

Either way, you can customize it to land on the same course web page.

Also read: Certificates by Graphy-best Certifier alternative

Landing page customization

Typically, a course landing page comprises the following sections. However, these sections can be further customized using the website builder.

Course information

This section of the landing page contains information about your course and it appears at the top of your landing page.

It includes a title, tagline, rating, language, instructor & course image. The positioning of all these elements is customizable.

However, you aren’t required to change the value under the “{curly bracket}”. These values are variable which gets automatically picked up from the course information that you put in.

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Description

The description section of a landing page contains the details of the course.

Like the course information section, the variable put under the “{curly bracket}” doesn’t require to be changed.

You can customize its display name “Description” & its position if you want.

Course curriculum settings

The course curriculum is the table of content of a particular course.

It appears on the course landing page and can be customized to display a different name and appearance.

However, ensure to avoid editing the code.

How to use

This section of the landing page contains instructions that you want to give to your learners. Both the display name and the content of this section can be edited.

It’s also vital to note that the content under the “How to use” section gets picked up from course information.

Add to cart

In addition to all that, you can also add a “purchase section” or an “Add to cart” button anywhere on your course landing page.

Furthermore, you can delete or customize the existing one as well.

Select a block > Click on the “+” at the bottom > button

If you want, you can fully customize this button and change its name too.

Next, click on the “link” icon. In the first box, add ” #purchasebutton” & then hit “OK”.

Remember that all these sections can further be customized as per your course requirements using the website builder.

Also read: Why Graphy is the best online course platform

Best practices for effective course landing pages

Your ultimate goal is to ensure that your learners notice the value your online course will provide them.

They need to see how your course will address their needs and deliver a satisfying online learning experience for them.

Hence, the following mentioned easy wins tips will help you create a landing page that converts.

Also read: How to identify a profitable niche for Online Business in 2022

State clear calls-to-action (CTAs)

Create an eye-catching CTA that drives the user to click. Whether you add a “buy it now” or a “sign up” button, the copy and the design of it should be clean and simple.

Pick real course images and videos to show authenticity

We recommend not using stock photos that is usually ignored by people. Rather, make it more authentic using real course images and videos from your sessions or testimonials.

If you just tell your audience that people love your course, it won’t make it true. You need to find proof in terms of testimonials and share them with your potential learners.

Pepper your landing page with ratings and reviews of your online course. If you can add the learner’s name too, even better. It adds more credibility.

Here’s an example of a review by our trusted creator:

Ensure proofreading your work

You may put off potential learners if your landing page is littered with mistakes or grammatical errors. Hence, always ensure that your content is proofread before you launch it.

Make your copy accessible to everyone

Build your website or mobile apps course landing pages with accessibility in mind. Design it in a way that is easier to understand for all.

Test your design before launching

Once your landing page is created, test it. Before launching it and making it visible to everyone, conduct A/B testing to check how your course landing page is converting.

Are you ready to create a high-converting course landing page?

Now that you understand the significance of creating an effective course landing page, we hope that you’re excited to get started with building one.

Build a strong and consistent brand identity with Graphy— an all-in-one course creation platform to help you build a powerful branded course of your own.

From branded websites and mobile apps, Graphy allows you to launch your branded course websites that include videos, infographics, presentations, audios, and more.

Additionally, you can also create and customize highly convertible opt-in forms and check-out pages. Capture more leads by selling unlimited digital products, highly convertible landing pages and single-click funnels, and more to your checkout pages.

Graphy ensures to empower educators like you to create professional-quality content easily with the help of powerful features and customizable options.

Use Graphy to be more effective at teaching others and to establish a higher level of quality learning experiences.

How to Set up an Effective Course Landing Page in 2023 [Updated]

How to set up an effective course landing page