5 Easy Steps to Launch Your First Mobile-Based Course

"There's no more important consumer product than a cell phone." - Mary Dillon, American Businesswoman and Former CEO of Ulta Beauty.

Not surprising, considering an estimated 4.88 billion people worldwide carry one in their pocket! That’s an increase of 635 million new smartphone users over the past year alone (between 2023 and 2024). These devices have become an extension of ourselves, constantly connected and readily available for everything. The COVID-19 pandemic further accelerated this reliance, as many turned to their smartphones for work, communication, and even education, with the global shift to online teaching during lockdowns.

Long commutes, overflowing inboxes, and the constant struggle for work-life balance leave little room for rigid learning schedules or lengthy textbooks. With these busy schedules and ever-shifting attention spans, traditional methods of learning just aren't keeping up. So, how can we make learning more accessible and adaptable to our ever-evolving needs? The answer lies in a revolutionary approach: Mobile learning.

With smartphones in everyone's pocket, mobile courses are the perfect solution for busy learners. This comprehensive guide will equip you with the knowledge and strategies to launch your own successful mobile-based course and inspire learners anytime, anywhere!

What is a Mobile-Based Course?

Imagine this: you're waiting for your coffee, have a spare 15 minutes on your commute, or are relaxing during your lunch break. Instead of scrolling through social media, wouldn't it be amazing to utilize that time to learn a new skill or gain valuable knowledge?

That's the beauty of mobile-based courses! These courses are specifically designed to be delivered and accessed on smartphones and tablets. They break down complex topics into bite-sized, engaging modules, perfect for fitting learning into your busy schedule.

Here's why mobile-based courses are a game-changer for learners:

Convenience: You can learn anytime and anywhere! No more rigid schedules or bulky textbooks.
On-Demand Access: Access your course materials at your own pace.
Perfect for Busy Schedules: You can fit in learning into those stolen moments throughout the day – commutes, breaks, or waiting times become valuable learning opportunities.

But the benefits aren't limited to learners! Here's why instructors love mobile courses:

Wider Reach: Reach a global audience of learners with just one course.
Scalability: Once created, your course can be accessed by countless students without additional effort.
Passive Income: Generate ongoing income through course sales, creating a potential for long-term financial benefits.

Mobile-based courses offer a win-win situation for both learners and instructors. Learners gain valuable knowledge in a convenient and accessible format, while instructors can reach a wider audience and establish themselves as experts in their field.

Read more about: Top 5 Platforms to Sell Online Courses in 2024.

Mobile Learning: Clearing Up Common Misconceptions

Mobile learning has become increasingly popular, but some uncertainties still linger. This table clarifies some common myths surrounding mobile learning, highlighting its potential for effective knowledge acquisition.

Building Your Mobile Learning Course: A Step-by-Step Guide.

The world of mobile learning offers exciting possibilities for passionate individuals to share their knowledge and expertise. This section serves as a foundational guide to launching your mobile learning course and establishing yourself in this dynamic field.

Step 1: Identifying Your Niche and Validating Your Idea

The initial step in your mobile learning journey involves choosing a focused and profitable learning niche. A well-defined niche allows you to cater to a specific audience with targeted content, increasing the effectiveness and appeal of your course.

Market Research and Identifying Learning Gaps:

Market Research: Conduct thorough market research to understand the existing landscape of mobile learning courses in your chosen field. Utilize tools like online surveys, industry reports, and competitor analysis to identify current trends, popular topics, and potential gaps in available learning resources.

Identifying Learning Gaps: By analyzing existing courses and your target audience's needs, you can pinpoint areas where your knowledge and expertise can fill a gap in the current mobile learning offerings. This could be a specific skill set, a unique teaching approach, or a focus on a particular aspect of a broader subject area.

Choosing a profitable niche ensures the long-term sustainability of your mobile learning course while identifying a learning gap allows you to offer valuable and differentiated content that caters to a specific need in the market.

BONUS TIPS

Consider your own expertise and passions. What are you knowledgeable about and enthusiastic about teaching?
Look for a niche with a dedicated audience. Is there a community of learners actively seeking knowledge in this area?
Evaluate the competition. Can you offer a unique perspective or approach compared to existing courses?

By carefully considering these factors and conducting thorough market research, you can lay a strong foundation for your mobile learning course and position yourself for success in this growing field.

Step 2: Selecting Your Mobile Learning Platform

Having identified your niche and validated your course idea, the next crucial step is choosing the right platform to host your mobile learning content. Several types of mobile learning platforms exist, each offering unique functionalities and catering to different needs. Here's a breakdown of the main categories:

Learning Management Systems (LMS): These comprehensive platforms including TalentLMS, BlackboardLearn, etc., offer a robust suite of features for managing online courses, including enrollment, content delivery, learner progress tracking, and assessment tools. LMS platforms are ideal for organizations or individuals who offer a wide range of courses and require advanced learner management capabilities.
App Builders: For those seeking to create a dedicated mobile application for their course, app builders like Bubble, Softr, etc., offer tools and templates to develop a custom app experience. This approach provides complete control over the user interface and branding but requires more technical expertise to implement.
Online Course Creation Platforms: These platforms include Graphy, Kajabi, Teachable, etc,. focus specifically on creating and delivering mobile-friendly learning content. They often provide user-friendly interfaces for building interactive courses, quizzes, and multimedia elements. Course creation platforms are a good choice for individuals or small businesses who want to create and sell their own mobile learning courses without the complexity of a full LMS.

Why Choose an Online Course Creation Platform for Launching Your Mobile-Based Course?

While Learning Management Systems (LMS) offer robust learner management and app builders provide custom app development, online course creation platforms combine the strengths of both. Online Course Platforms provide user-friendly course creation tools, seamless mobile delivery, integrated learner management features, built-in sales functionalities, and even marketing automation – all in one user-friendly platform. This makes Online Course Creation Platforms the perfect all-in-one solution for launching and managing your mobile-based course, empowering you to create high-quality learning experiences, manage your students effectively, and sell your courses effortlessly.

The Best Feature-Rich Online Course Creation Platform at an Affordable Price

If you're looking for an Online course platform that empowers you to create and sell courses without straining your wallet, Graphy is an excellent choice. Here's what sets Graphy apart:

Budget-Friendly: Create and sell courses on a budget, without hefty upfront costs. Graphy customizes its pricing structure to your needs.
User-friendly Course Builder: Build engaging courses with ease using Graphy's drag-and-drop builder, without the need for coding.
All-in-One Platform: Graphy provides everything you need under one roof – website and mobile app creation, intuitive course-building tools, marketing automation features, and student management.
Unlimited Access: Benefit from unlimited access to features like digital product hosting, student enrollment, and secure payment gateways.
Community & Engagement: Create a vibrant community around your course with built-in features like discussion forums and an affiliate marketing program that motivates others to promote your course.

Graphy is a complete game-changer for course creators. It provides a complete range of features at a reasonably low price, making it a true all-in-one package deal for you.

Choosing the Right Platform

How to choose the right platform: 1) Based on Target Audience 2) Ease of Use 3) Features

Understanding the different types of mobile learning platforms and carefully considering your specific needs, can help you make an informed decision and select the platform that best supports your mobile learning course creation journey.

Step 3: Design Engaging Micro-Learning Modules for Mobile Learners

This step delves into crafting course content specifically optimized for mobile consumption. Here's what you'll learn:

Crafting Bite-Sized Learning:

Chunking Strategies: Discover how to break down your course material into manageable modules perfect for short learning bursts (e.g., 5-15 minutes). This will enhance focus and knowledge retention for learners on-the-go.
Effective Content Organization: Explore techniques for organizing your content in a clear and logical structure, optimized for mobile delivery. This ensures a seamless learning experience on smaller screens.

Mobile-Friendly Assessments:

Learn how to incorporate assessments that effectively gauge learner understanding within the mobile context. This could include quizzes with various question formats, interactive exercises, or short knowledge checks.

BONUS: SAMPLE QUIZ!

Sample Quiz for your Course Include quizzes with various question formats, interactive exercises, or short knowledge checks.

Focus on Bite-Sized Learning & Visual Storytelling:

Power of Bite-Sized Learning: We'll explore how bite-sized content caters to the mobile learner's shorter attention spans and busy schedules. By delivering information in manageable chunks, you can increase learner engagement and completion rates.
Visual Storytelling: This section will highlight the power of visual storytelling in mobile learning. Discover how engaging video lectures, infographics, and interactive content can enhance comprehension and make learning more enjoyable.

PRACTICAL TIPS FOR MOBILE DELIVERY Scripting, Filming and Editing for Mobile

Step 4: Attract Learners and Grow Your Mobile Course

This step focuses on developing effective marketing strategies to reach your target audience and generate interest in your mobile course.

Reaching Your Ideal Learners:

Targeted Marketing Strategies: Explore various approaches to connect with potential learners who would benefit most from your mobile course. This may involve social media marketing, email marketing campaigns, or even collaborating with industry influencers relevant to your niche.

Crafting a Compelling Landing Page:

Clear Value Proposition: Learn how to create a captivating landing page that clearly communicates the value proposition of your mobile course. This page should highlight the benefits learners will gain, emphasize the mobile-friendly format, and include clear calls to action, such as enrolling in the course or signing up for a free trial.

Implementing these strategies can effectively market your mobile course and attract a dedicated student base.

Step 5: Launch, Track, and Improve: Continuous Course Evolution

This step emphasizes the importance of ongoing monitoring and refinement to ensure your mobile course remains successful.

A Step-by-Step Flowchart:

Start -> Course Launch

Publish Course: Upload your course content to your chosen platform and make it available for purchase or enrollment.
Promote Course: Utilize marketing strategies from Step 4 to generate interest and attract learners.

Course Launch -> Data Tracking

Monitor Key Metrics: Track important metrics such as completion rates, student engagement on mobile devices (time spent per module, progress through modules), and enrollment numbers.
Analyze Results: Identify areas where your course excels and areas for improvement. Low completion rates or low mobile engagement might indicate specific modules need revision.

Data Tracking -> Gather Feedback

Student Surveys: Distribute surveys to students after course completion or at key milestones. Ask about their learning experience, satisfaction with the mobile format, and suggestions for improvement.
Open-Ended Responses: Encourage open-ended feedback through forums or discussion boards to gain deeper insights into student needs and preferences.

Gather Feedback -> Course Improvement

Refine Content: Based on data and student feedback, identify areas for course improvement. This could involve revising content, adding new modules, or adjusting the mobile learning experience.
Update & Re-Launch: Implement changes made through content updates, and promote the improved course to attract new learners.

Course Improvement -> [Return to] Data Tracking

(The flowchart loops back to Data Tracking to monitor the effectiveness of the implemented changes)