Power Words: List of Power Words That Will Boost Your Conversions

Study show that the right power term can actively set off a person’s psychological or emotional response towards the subject.

Thus, adding power words to your content can supercharge your message and actively help you boost your conversions.

Table of Contents

But, what are power words

Power words are clear and precise terms that help you to successfully capture your audience’s attention to motivate them in taking a specific action.

As a result, it helps you by contributing to conversion improvement.

Things to do before launching your first online course

List of Power Words that will boost your conversions

So, are you ready to add some powerful words to your dictionary? Here are the most powerful words used to achieve a conversion goal.

Power word #1 You

“You” can be derived as the most powerful word to boost your conversions. By using this word in CTA buttons, headlines, and subheadings, you can feed your prospect’s ego to feel worthy.

As a result, it will help you to build a strong personal connection with them. Course creators usually scrawl their content in the second person to sell courses online.

For example: Using Graphy, you can schedule courses as you like, offer live courses, or release chapters on your schedule.

Power word #2 Free

“Free” is a powerful word that grabs people’s attention in the quickest way possible. It is a term that represents greed amongst people and can be used for CTA buttons, email subjects, headings, sub-headings, etc.

Anyone interested in any product or service for free is wanting it without incurring any charges for it. Alternatively, other greed power words you can use to attract your audience and boost your conversions are offer, discount, sale, trial, etc.

For example: Start your free trial today!

Power word #3 Latest

People are always excited about new releases and the latest offers. Intrigue your audience by using terms such as latest, new, introducing, announcing, soon, etc, to market your product/service.

Excite them and bring novelty to the way you sell courses online. Ask them to join your free session online where you’d be launching your latest ebook collection.

For example: Join my LIVE session at Graphy and get a copy of my latest e-book.

Power word #4 Because

The word “Because” is a convincing term that is used to induce compliance. Audiences like to know why they should be associating with your business.

For this reason, when they will closely listen to the reason to choose your virtual course, it is more likely for them to appreciate your expression with a valid justification.

Bind your product/service with a reason to make your audience more interested in exploring what you have to offer. You can incorporate this word in headlines, email subjects, opening sentences, etc.

For example: Graphy is the virtual course creation widely preferred by 30,000+ creators worldwide because it is trusted by the best in the business.

Power word #5 Best

To state something the “best” suggests superiority because of additional advantages.

Practically talking, most prospects do their research and comparisons before deciding upon purchasing a product/service.

Use your audiences’ trait to compare to your advantage by using superlative expressions like best or better.

Persuade them by telling them how your product/service is better than your competitors’ by using comparative words like quicker, farther, etc.

For example: Graphy provides instant support, assistance during onboarding, and a dedicated account manager which makes it the best choice for creators over Kajabi.

But remember that for proper customer retention to boost your conversions, you truly need to strive to be better than your competitors, or the best in the market. Don’t just slap the best tag on your online course.

Power word #6 Guarantee

The term “Guarantee” is the most powerful trust word that provides your audience confidence in your product/service.

Using similar trust words such as best-selling, certified, proven, hassle-free, secure, etc, may provide your audience the reassurance they need before they settle with your product/service.

It is a feasible approach towards building a strong value-based bond with your prospectus but remember to live up to their expectations and provide what they have been promised.

For example: Use Graphy’s hassle-free in-built payment gateway integrations to collect payment from local students or students abroad.

Power word #7 Latest

People are always excited about new releases and the latest offers. Intrigue your audience by using terms such as latest, new, introducing, announcing, soon, etc, to market your product/service.

Excite them and bring novelty to the way you sell courses online. Ask them to join your free session online where you’d be launching your latest ebook collection.

For example: Join my LIVE session at Graphy and get a copy of my latest e-book.

Power word #8 Limited

No one likes missing out on anything. The power word “Limited” will help you to incite a sense of urgency amongst your audience to purchase your product/service.

For example: The holiday season is here. Hurry now! Limited seats are available.

You can also use an alternative fear power word like “now” to boost your conversions by accelerating your prospectus’ process of purchasing a product/service from you.

For example: Become the next most successful infopreneur. Sign up with Graphy now!

Power word #10 Easy

Such a powerful sloth term is often used to cut down on audiences’ burden to achieve what they desire.

Other words like all-inclusive, easy, efficient, effortless, hack, simple, etc are also used to target audiences with less complexity.

For example: Once you have successfully begun to create and sell courses online on Graphy, you can reach out to your audience and ask them to sign up for your virtual course using their all-inclusive and easy-to-use online learning platform.

Power word #9 Exclusive

We need to acknowledge that everyone loves exclusive deals or offers. The term “exclusive” is usually used in a way that makes people perceive themselves as an elite member or insider.

By adding an exclusive element in your ad copy, headings, email subjects, etc, you will increase the perceived value of your product/service amongst your audience.

For example: Register for the Graphy Partner Program to unlock exclusive benefits on the platform.

Power word #11 Get

“Get” can be described as an active power word that can be used for headlines, CTA, sub-headlines, opening or closing paragraphs, etc.

Alternatively, you can use words like acquire, receive, try, grab, gain, earn, win, etc, to trigger your prospectus’ mind into taking an action to purchase your product/service in your favor.

For example: Launch your online teaching business today! Get started with Graphy.

Power word #12 Results

As a creator online when you will be reaching out to your audience to sell courses online, you need to remember that your audience will be driven to choose you for their online learning journey is when they witness concrete results.

Show your audience the outcome they may expect if they sign up for your virtual course.

For example: With a 100% success rate in shaping my students into future leaders and successful entrepreneurs, I strive to become the best creator on board with Graphy.

Here are a few more words that you can consider to boost your conversions

Save
Discover
Learn
Uncover
Convert
Extra
Attractive
Results
Trusted
Freedom
Complete
Advantage
Effective
Supported
Simple
One-Time
Capture
Convert
Introducing

Conclusion

Whether you want your audience to sign up for your online course, you want them to subscribe to your newsletters, or make them click the “Get Started” button on your course sales page, incorporating powerful words in your content can very effectively increase your conversion rate to sell courses online.

Use Graphy’s robust platform packed with marketing superpowers that provide you with in-built sales and marketing tools to expand your reach online and market your virtual course to the right audience.