Each one of us is blessed with a unique set of knowledge and experiences that can benefit others. Turning those unique assets into your own online course is a great idea. Especially because it can help you generate an additional source of income.
Online courses allow you to get rewarded for your knowledge. If you are reading this, you must agree with me already.
However, as a content creator, if you are intimidated by the marketing aspect of your course, we have got your back.
In this blog, you will learn the sure-shot ways to market your online course after you have created them.
Table of Contents
Leverage your blog audience
Your blog is a great place to do regular course promotions. When you give out free content for a while, launching a paid digital product is an acceptable norm. If your blog’s niche is the same as your course niche, then every blog reader is your potential student.
The best way to go about showcasing your course is like this:
- At the top bar of your website
- At the end of each blog post.
- In your sidebar
- About Page
Related: Best online course platform
Start a YouTube channel
After Google, YouTube is the second most visited online search engine in the entire world. There are literally millions and billions of searches happening every day on “how-to” Youtube videos. YouTube videos sometimes even rank higher than websites in the various search results.
Start a YouTube channel on the topic you have created your course on. Don’t forget to include a link to your course page in your video descriptions and about page.
Publish a course promotion video on YouTube
Create an introductory video talking about your course and publish it on YouTube. You can also create a mini training series on your course topic and direct users to your course page saying it’s an in-depth version of your free training.
- Include popular keywords related to your topic in your video titles and descriptions.
- Include a link to your course website or course page in your video descriptions.
- If your introductory video or mini training series does well, run ads for it.
Add student testimonials to your course sales page
We human beings trust social proof way more than a paid ad. It has an influence on the buyer’s decision-making process. We usually aren’t very comfortable being the first to purchase a product or service. We rely on other people and their judgment. Hence, testimonials and reviews carry so much weight.
Hence, adding a few positive testimonials to your course sales page is non-negotiable. If you don’t have it yet, beta launch your course for free in exchange for a testimonial.
Include a link to your course in your email signature
You probably exchange tons of emails every day. You might not even realize, but these people might already be your audience. Hence, it’s absolutely necessary that you add a course link as your email signature to drive free traffic there.
Remember, even if someone who sees your email signature isn’t interested in your course, it’s always a great branding strategy.
Related: Leverage your Instagram
Add a course page to your main website
If you have a website already, create a new course page that has all the details about your course. You can also link this page to your course landing page.
Build an email list
Most people need to have various touchpoints from you before they decide to buy your course. This is where having an email list proves to be quite effective. When someone is subscribed to your email, you can send them newsletters, course details, share your learning and give out exclusive discounts.
Within Graphy you can create your email list and shoot them emails without using a third-party email service, free of cost.
Optimize your social media profiles
Your social media profiles are your digital persona. It’s one of the most effective ways to build your personal brand and position yourself as an authority in your domain.
- Update your bio on all of the social media handles.
- It should reflect your area of expertise.
- Include a link to your main website or your course sales page.
Related: How to make money as a creator
Host a live webinar
In order to sell online courses, host a short live webinar and try to upsell your course by the end of it. During the presentation, share some of your best learning for free. This will help you position yourself as an expert and build trust.
Promote your webinar recording
Once you’ve successfully hosted an online workshop, use the recording of that webinar to promoting your courses evergreen. Email the people who registered for your live webinar but put in no show. Send them a link to watch the recording. You can take it a step ahead and launch an automated webinar as well.
In Summary: How to Market Your Online Course
It’s not enough to create an awesome course and expect it will sell itself. It needs a marketing plan to boost sales and increase your audience. Using the above strategies will make your courses interesting, relevant, and profitable. Graphy is the best place to create, market, and sell your online courses in 2021!