In this blog, we share some of the most effective Pinterest marketing strategies that you should incorporate into your marketing plan to grow your online business.
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Do you want to use Pinterest for increasing brand awareness, generating leads, and growing your online teaching business? Or you have been using Pinterest for a long time and still are not able to get the desired results?
No matter which category you belong to, you should be aware of the fact that when it comes to visuals, Pinterest is the platform that has taken all the attention.
As an edupreneur, it is important for you to analyze the opportunities that this platform offers and you should leverage Pinterest for establishing yourself as a subject-matter expert.
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Table of Contents
7 Pinterest marketing strategies to grow your online business
Sign up for a business account
Like Instagram, you should create a business account on Pinterest for free. It is the best way to market your online courses to your target audience.
The reason why we are stressing over the Pinterest business account over the regular one is that your Pinterest business account will give you access to Pinterest analytics and many other advanced features like:
- A header full of your branded pins
- A verified website
Since the name of your website will be mentioned on your account, you can easily direct your audience to your online course website.
These features will help you to create brand awareness which ultimately will lead to brand authority. Moreover, you will also be able to optimize your content according to the insights that you will be able to access if you have a Pinterest business account.
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Use unique videos and images
Pinterest is a platform that is known for high-quality visual content. The majority of the creators upload images on Pinterest whereas videos and gifs are used on a smaller scale.
So, if you are just starting out, we would recommend you create high-quality branded images or videos for your Pinterest business account. Make sure that the images or videos that you upload on the platform are better than your competitors. Otherwise, why would people come and check out your profile over your competitors, right?
Hence, keep an eye on your competitors’ Pinterest accounts and see what kind of images or videos they are posting. Figure out how can you create better images and videos.
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Use relevant keywords
Figure out the keywords that are related to your brand and use them throughout your profile, posts, and boards. This is the best way to appear organically in your target audience’s feed and search tab.
Let’s understand this with the help of an example, suppose you are a #GraphySuperCoach, and you teach others how to stay fit and healthy. In short, you are a fitness coach. So, you should use keywords like fully-body workouts, upper body workouts, healthy recipes, etc.
We hope now you are able to understand the type of keywords that you need to use on your Pinterest accounts.
PS: The key here is to choose niche-specific keywords!
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Direct people to your blog or YouTube videos
The best thing about Pinterest is that it allows you to direct your audience to your online courses website, blog, or YouTube channel. Unlike Instagram where you can give a link only in the bio, Pinterest allows you to embed a link on every image or video that you upload.
So, if you want to promote your blogs or YouTube channel through your Pinterest account, here’s what you can do:
- Upload an image or videos
- Tell people what your pin is all about
- Then give a destination link ie, link to your blog or your YouTube channel
Following this technique can help you in two ways:
- If you write blogs or create videos frequently on YouTube frequently, this technique will help you to post consistently on Pinterest
- You can easily drive get organic traffic to your blogs or YouTube channel from Pinterest
If you love to write blogs but aren’t able to because your course platform doesn’t provide a separate section for you to write blogs then don’t worry at all because we have a solution for you!
Aren’t you excited about the platform that we are talking about?
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Well, that’s us – Graphy!
On Graphy you can easily host your online courses and drive organic traffic to your website through your content. Because along with your course website and mobile application, you will also get a separate blog section where you can write SEO-optimized blog posts.
Yes, you heard that right. And not only an integrated blog but you will also get the best-in-class marketing and sales tools that will help you to promote your knowledge-commerce business all across the globe.
Hence, if you are serious about taking your online coaching business to the next level, we would recommend you to choose Graphy for hosting your online courses.
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Engage and interact with other accounts
Business is all about emotions! The more you understand your target audience and the more you strive to provide value to them, the more happier and satisfied they will be.
And honestly, a satisfied and happy audience is the key to success in this new age of marketing. Hence, start engaging with your audience and try to interact with them and other businesses.
How you can build engagement on Pinterest?
- Start with posting engaging content
- Reply to the comments and DM’s that you receive
- Engage with other accounts – like and comment on their posts
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Promote your pins
Consistently monitor the metrics
Since you would be putting in tons of effort to build your brand, generate leads and create brand awareness, it is very important for you to keep a close eye on your account’s metrics.
Analyze the results of your marketing efforts on a regular basis. For example:
- Check the metrics of your profile as a whole
- See the number of people who have saved or re-pin your images or videos
- Figure out which type of content works best for you and vice versa
Analyzing metrics will help you to create more optimized and better content. Which eventually will help you in increasing your brand awareness and conversions.
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To sum it up:
Whether you believe it or not but, creators are generating hundreds of leads for their digital products by creating an effective Pinterest marketing strategy. So, the first thing that you need to do is create a robust strategy for Pinterest.
Once you have created the strategy, ensure that you are putting in sincere efforts to work according to that. Apart from this, follow the tips that we have shared in this blog, they will definitely help you to grow your online teaching business.
Moreover, we would also recommend you to host your online courses on an all-in-one course hosting platform like Graphy which will help you to effortlessly create, market, and sell your online courses to a global audience.
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